Exclusive Distribution Agreement between Sanrio, Inc. and Your Event, Inc. for Hello Kitty and MLB Co-Branded Products
Sanrio, Inc. and Your Event, Inc. have entered into a three-year exclusive distribution agreement. Under this contract, Your Event is appointed as the exclusive wholesaler and distributor of Hello Kitty and Major League Baseball (MLB) co-branded products, which are jointly planned by Your Event and MLB, then approved and manufactured by Sanrio. Sales are limited to MLB ballpark retail stores, MLB-owned retail stores, and MLB-operated online stores. The agreement outlines the roles and sales channels for distributing these co-branded products.
Exhibit 10.4
Sanrio
June 4, 2013
Exclusive Distribution Agreement
Mr. Masatoshi Suga
CFO & Vice President
Your Event Inc.
1601 Pacific Coast Highway Suite 250
Hermosa Beach, CA 90254
310 ###-###-####
AGREEMENT MADE this June 4, 2013 (“Effective Date”) between YOUR EVENT, INC. from hereon known as Your Event with its principal place of business at 1601 Pacific Coast Highway Suite 250 Hermosa Beach, CA 90254 and SANRIO, INC. from hereon known as Sanrio.
Sanrio hereby assigns Your Event as an exclusive wholesaler and distributor of Hello Kitty and Major League Baseball (“MLB”) co-branded products jointly planned by Your Event and MLB, then approved and manufactured by Sanrio. The duration of this agreement is limited to three years from the Effected Date stated above. Sales of such products are limited to the following retail channels:
(a) Retail stores on the premise of “MLB” ballparks;
(b) Retail stores owned by and directly controlled by MLB;
(c) Online stores directly operated by MLB
Sanrio greatly appreciates your business.
| Sanrio, Inc. | Your Event, Inc. | |||
| Name | Kunitsugu Yamamoto | Name | Masatoshi Suga | |
| Title | Senior Vice President | Title | Chief Financial Officer | |
| Signature | /s/ Kunitsugu Yamamoto | Signature | /s/ Masatoshi Suga | |
| Date | June 4, 2013 | Date | June 4, 2013 |
Sanrio, Inc. 570 Eccles Avenue, South San Francisco, CA 94080
telephone ###-###-#### fax ###-###-#### fax ###-###-####
