Form of Performance Restricted Stock Unit Award Agreement

This Performance Restricted Stock Unit Award Agreement (the “Agreement”), made as of the --- day of June, 2023 (the “Grant Date”) by and between XPEL, Inc., a Nevada corporation (the “Company”), and [_______] (“Employee”), evidences the grant by the Company of an Award of Performance Restricted Stock Units (the “Award”) to the Employee on such date and the Employee’s acceptance of the Award in accordance with the provisions of the XPEL, Inc. 2020 Equity Incentive Plan, as amended or restated from time to time (the “Plan”). The Company and the Employee hereby agree as follows:

1.Basis for Award. This Award is made under the Plan pursuant to Section 8 thereof.

2.Performance Restricted Stock Units Awarded.

(a)The Company hereby awards to the Employee on the Grant Date an Award consisting of, in the aggregate, [______] Performance Restricted Stock Units (“Performance Restricted Stock Units”). Each Performance Restricted Stock Unit represents the right to receive one share of Common Stock, subject to the terms and conditions set forth in this Agreement and the Plan. For purposes of the Plan, the Performance Restricted Stock Units are hereby deemed to be Performance Units (as defined in the Plan).

(b)Each Performance Restricted Stock Unit shall be credited to a separate account maintained for the Employee on the books and records of the Company (the “Account”). All amounts credited to the Account shall continue for all purposes to be part of the general assets of the Company.

(c)Subject to any exceptions set forth in this Agreement or the Plan, during the Period of Restriction and until such time as the Performance Restricted Stock Units are settled in accordance with Section 6, the Performance Restricted Stock Units or the rights relating thereto shall not be transferred on the books of the Company nor shall any attempted sale, transfer, assignment, pledge or other disposition of any of the Performance Restricted Stock Units be effective unless and until the terms and provisions of this Agreement are first complied with. Any attempted sale, transfer, assignment, pledge or other disposition of any shares of the Performance Restricted Stock Units that does not comply with the provisions of this Agreement shall be invalid and of no effect.

(d)Except as provided in the Plan or this Agreement, the restrictions on the Performance Restricted Stock Units covered by this Agreement are that the Performance Restricted Stock Units or the rights relating thereto will be forfeited by the Employee and all of the Employee’s rights to such Performance Restricted Stock Units shall immediately terminate without any payment or consideration by the Company, in the event of any sale, assignment, transfer, hypothecation, pledge or other alienation of such Performance Restricted Stock Units made or attempted, whether voluntary or involuntary, and if involuntary whether by process of law in any civil or criminal suit, action or proceeding, whether in the nature of an insolvency or bankruptcy proceeding or otherwise, except that the Performance Restricted Stock Units or the rights relating thereto may be transferred by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Employee, only by the Employee, unless the Committee permits further transferability, on a general or specific basis, in which case the Committee may impose conditions and limitations on any permitted transferability.

(e)Subject to the terms of this Agreement and the Plan, upon termination of the Employee’s employment with the Company for any reason, all Performance Restricted Stock Units may vest or be forfeited in accordance with the terms and conditions established by the Committee or as specified in this Agreement. For purposes of clarity, in the event of a Change of Control, Section 4 of this Agreement and the terms of the Plan shall control. Each Performance Restricted Stock Unit Award may, in the sole and absolute discretion of the Committee, have different forfeiture and vesting provisions.

3.Period of Restriction; Vesting. Subject to the terms and conditions of this Agreement and the Plan, the Performance Restricted Stock Units shall vest subject to the satisfaction of performance-based vesting conditions. None of the Performance Restricted Stock Units shall be considered earned until all vesting conditions applicable to such Performance Restricted Stock Units are fully satisfied. The performance-based vesting conditions shall be satisfied upon the achievement of the performance goals set forth in Appendix A, measured over the specified performance measures for the fiscal years 2023, 2024 and 2025. Notwithstanding any provision of this Agreement to the contrary, a maximum of 200% of the number of Performance Restricted Stock Units set forth in Section 2(a) shall be eligible to become vested. Except as otherwise provided in Section 4, any Performance Restricted Stock Units that do not vest at the end of the period set forth in Appendix A shall be forfeited.  

4.Death or Disability; Change of Control. In the event (a) of Employee’s Death or Disability, (b) Employee’s employment is terminated by the Company (or a Subsidiary which is his or her employer) for reasons other than Cause (as defined in the Plan) or if Employee voluntarily terminates his or her employment for Good Reason (as defined in the Plan) within 24 months following a Change of Control (as defined in the Plan), or (c) the Plan is terminated by the Surviving Entity (as defined in the Plan) following a Change of Control without provision for the continuation of the Performance Restricted Stock Units awarded hereby, the vesting of all Performance Restricted Stock Units which have not otherwise expired shall be Accelerated (as defined in the Plan). If, upon a Change of Control, awards in other shares or securities are substituted for the Performance Restricted Stock Units awarded hereby, and immediately following the Change of Control the Employee becomes employed (if the Employee was an employee immediately prior to the Change of Control) by the Surviving Entity, the Employee shall not be treated as having terminated employment or service for purposes of Section 6 of the Plan until such time as the Employee’s employment or service with the Surviving Entity (or successor), as applicable, is terminated.

(a)The Employee shall not have any rights of a shareholder with respect to the shares of Common Stock underlying the Performance Restricted Stock Units unless and until the Performance Restricted Stock Units vest and are settled by the issuance of such shares of Common Stock.

(b)Upon and following the settlement of the Performance Restricted Stock Units, the Employee shall be the record owner of the shares of Common Stock underlying the Performance Restricted Stock Units unless and until such shares are sold or otherwise disposed of, and as record owner shall be entitled to all rights of a shareholder of the Company (including voting rights).

6.Settlement of Performance Restricted Stock Units.

(a)Subject to Section 10 hereof, promptly following the vesting date, and in any event no later than 30 days after such vesting occurs, the Company shall (a) issue and deliver to the Employee the number of shares of Common Stock equal to the number of Performance Restricted Stock Units which have vested (“Vested Units”) and cash equal to any Dividend Equivalents credited with respect to such Vested Units and the interest thereon or, at the discretion of the Committee, shares of Common Stock having a Fair Market Value equal to such Dividend Equivalents and the interest thereon; and (b) enter the Employee’s name on the books of the Company as the shareholder of record with respect to the shares of Common Stock delivered to the Employee.

(b) If the Employee is deemed a “specified employee” within the meaning of Section 409A of the Code, as determined by the Committee, at a time when the Employee becomes eligible for settlement of the Performance Restricted Stock Units upon his “separation from service” within the meaning of Section 409A of the Code, then to the extent necessary to prevent any accelerated or additional tax under Section 409A of the Code, such settlement will be delayed until the earlier of: (a) the date that is six months following the Employee’s separation from service and (b) the Employee’s death.

(c)To the extent that the Employee does not vest in any Performance Restricted Stock Units, all interest in such Performance Restricted Stock Units and any related Dividend Equivalents) shall be forfeited. The Employee has no right or interest in any Performance Restricted Stock Units that are forfeited.

7.Beneficiary Designations. The Employee shall file with the Secretary of the Company a written designation of his or her beneficiary (“Designated Beneficiary”) to whom Performance Restricted Stock Units otherwise due the Employee shall be distributed in the event of Employee’s death. The Employee shall have the right to change the Designated Beneficiary from time to time, provided, however, that any change shall not become effective until received in writing by the Secretary of the Company. If any Designated Beneficiary shall survive the Employee but shall die before receiving all of the Performance Restricted Stock Units under the Plan, any remaining Performance Restricted Stock Units due the Employee shall be distributed to the deceased Designated Beneficiary’s estate. If there is no Designated Beneficiary on file at the time of the Employee’s death, or if the Designated Beneficiary has predeceased such Employee, the payment of any remaining benefits shall be made to the Employee’s estate.

8.Prerequisites to Benefits. Neither the Employee, nor any person claiming through the Employee, shall have any right or interest in the Performance Restricted Stock Units awarded hereunder, unless and until all terms, conditions and provisions of this Agreement and the Plan which affect the Employee or such other person shall have been complied with as specified herein or in the Plan.

9.Compliance with Laws and Regulations. The issuance and transfer of shares of Common Stock shall be subject to compliance by the Company and the Employee with all applicable requirements of securities laws and with all applicable requirements of any stock exchange on which the Common Stock of the Company may be listed at the time of such issuance or transfer, and further subject to the approval of counsel for the Company with respect to such compliance. .

10.Tax Liability and Withholding. The Employee shall be required to pay to the Company, and the Company shall have the right to deduct from any compensation paid to the Employee pursuant to the Plan, the amount of any required withholding taxes in respect of the Performance Restricted Stock Units and to take all such other action as the Committee deems necessary to satisfy all obligations for the payment of such withholding taxes. The Committee may permit the Employee to satisfy any federal, state or local tax withholding obligation by any of the following means, or by a combination of such means:

(a)tendering a cash payment.

(b)authorizing the Company to withhold shares of Common Stock from the shares of Common Stock otherwise issuable or deliverable to the Employee as a result of the vesting of the Performance Restricted Stock Units; provided, however, that no shares of Common Stock shall be withheld with a value exceeding the maximum amount of tax required to be withheld by law.

(c)delivering to the Company previously owned and unencumbered shares of Common Stock.

Notwithstanding any action the Company takes with respect to any or all income tax, social insurance, payroll tax, or other tax-related withholding (“Tax-Related Items”), the ultimate liability for all Tax-Related Items is and remains the Employee’s responsibility and the Company (a) makes no representation or undertakings regarding the treatment of any Tax-Related Items in connection with the grant, vesting or settlement of the Performance Restricted Stock Units or the subsequent sale of any shares; and (b) does not commit to structure the Performance Restricted Stock Units to reduce or eliminate the Employee’s liability for Tax-Related Items.

11.No Right to Continued Service. Nothing in this Agreement shall be deemed by implication or otherwise to confer upon the Employee the right to continue in the service of the Company, or impose any limitation on any right of the Company or any of its affiliates to terminate the Employee’s service at any time for any reason.

12.Representations and Warranties of Employee. The Employee represents and warrants to the Company that:

(a)The Employee has received a copy of the Plan and has read and understands the terms of the Plan and this Agreement, and agrees to be bound by their terms and conditions. The Employee acknowledges that there may be adverse tax consequences upon the vesting of Performance Restricted Stock Units or disposition of the Performance Restricted Stock Units once vested, and that the Employee should consult a tax adviser prior to such time.

(b)The Employee agrees to sign such additional documentation as may reasonably be required from time to time by the Company.

(c)The Employee represents and agrees the Performance Restricted Stock Units are being acquired without a view to distribution thereof.

13.Adjustments to Shares. Pursuant to Section 13 of the Plan, the Committee may make appropriate adjustments to the number and class of shares relating to Performance Restricted Stock Units as it deems appropriate, in its sole discretion, to preserve the value of this Award. The Committee’s adjustment shall be made in accordance with the provisions of Section 13 of the Plan and shall be effective and final, binding and conclusive for all purposes of the Plan and this Agreement.

14.No Impact on Other Benefits. The value of the Employee’s Performance Restricted Stock Units is not part of his or her normal or expected compensation for purposes of calculating any severance, retirement, welfare, insurance or similar employee benefit.

15.Governing Law; Modification. This Agreement shall be governed by the laws of the State of Texas without regard to the conflict of law principles. The Agreement may not be modified except in writing signed by both parties.

16.Section 409A. This Agreement is intended to comply with Section 409A of the Code or an exemption thereunder and shall be construed and interpreted in a manner that is consistent with the requirements for avoiding additional taxes or penalties under Section 409A of the Code. Notwithstanding the foregoing, the Company makes no representations that the payments and benefits provided under this Agreement comply with Section 409A of the Code and in no event shall the Company be liable for all or any portion of any taxes, penalties, interest or other expenses that may be incurred by the Employee on account of non-compliance with Section 409A of the Code.

17.Performance Restricted Stock Units Subject to Plan. This Agreement is subject to the Plan as approved by the Company’s stockholders and are hereby deemed to be Performance Units (as defined in the Plan). The terms and provisions of the Plan as it may be amended from time to time are hereby incorporated herein by reference. In the event of a conflict between any nondiscretionary terms and provisions of the Plan and the terms and provisions contained herein, the applicable terms and provisions of the Plan will govern and prevail. In the event of a conflict between the discretionary terms and provisions of the Plan and the terms and provisions contained herein, the applicable terms and provisions of this Agreement will govern and prevail.

18.Defined Terms. Except as otherwise provided herein, or unless the context clearly indicates otherwise, capitalized terms used but not defined herein have the definitions as provided in the Plan.

19.Miscellaneous. The masculine pronoun shall be deemed to include the feminine, and the singular number shall be deemed to include the plural unless a different meaning is plainly required by the context.