Offer Letter Agreement, dated as of October 12, 2018, by and between Stacey Renfro and Vitamin Shoppe Industries Inc

October 12, 2018

Stacey Renfro

Dear Stacey:

Vitamin Shoppe Industries Inc. (“Company” or “The Vitamin Shoppe”) is very pleased to offer you the position of Executive Vice President, Chief Customer and Digital Experience Officer. You will report to Sharon Leite, Chief Executive Officer. Your start date will be on or about November 5, 2018, or such other date as mutually agreed.

The following will outline the general terms of our employment offer:

1.Position. You will perform the duties and services assigned to you by the Company. You will devote your full time and attention to the affairs of the Company and to your duties on the Company’s behalf. You will not be permitted to engage in outside business activities unless approved by the Company; provided that you may engage in charitable and community activities and manage your personal investments so long as such activities do not, individually or in the aggregate, interfere with the performance of your duties to the Company. Notwithstanding, you may be permitted to serve on the boards of directors of other companies with prior written approval from the Company, provided such service does not individually or in the aggregate, interfere with the performance of your duties to the Company, compete with the Company or its affiliates, or otherwise pose a potential conflict of interest.

2.Compensation. During your employment, the Company will pay you a base salary at a bi-weekly rate of $17,307.69 US, less lawful deductions, which is equivalent to $450,000 US on an annualized basis. The Company conducts performance appraisals and merit increase reviews for all employees annually. You will be eligible for a performance appraisal and consideration for a merit increase in March 2020.

3.Annual Bonus. Beginning in 2019, you will be eligible to participate in the Vitamin Shoppe, Inc. Management Incentive Plan (“MIP”), with a target bonus of 50% of your eligible earnings in each calendar year. Payment of a MIP bonus is made on an annual basis, based upon the Company’s performance against certain targets as outlined or approved by the Board of Directors, and can be increased or decreased based on the actual results and your individual performance toward mutually acceptable objectives. Payments, if any, will usually be paid in the first quarter of the following year, and in all events on or before March 15 of such year, after appropriate approval from the Board of Directors, or the appropriate committee of the Board of Directors. You acknowledge that the Company reserves the right to change the structure of the MIP from time to time in their sole discretion. You will not be eligible for a MIP bonus for 2018.

4.Special Cash Bonuses. As an inducement for you to serve as an employee of the Company and as a means to offset any closing costs on the sale of your current home, the Company will make a one-time cash payment to you in the gross amount of $65,000, less lawful deductions, within thirty (30) days following the date your employment commences (the “Sign-On Bonus”). In addition, in the event that you are required to repay your current employer for any amount of the retention award made to you in or about April 30, 2018, the Company will pay to you or as otherwise directed by you, the amount of such repayment obligation (the “Retention Repayment Bonus”). The Retention Repayment Bonus will be made within 30 days of you notifying us that you repaid your current employer (but in no event later than March 15, 2019) and will include a gross up for any applicable taxes due to such payment.

5.Repayment Obligation. Each of the Sign-on Bonus, Retention Repayment Bonus and Relocation Benefits (described in Section 8 below) shall be subject to the following repayment obligations:

By signing below, you expressly authorize the Company to deduct any amount owed pursuant to this Section from any salary, bonus, business expense reimbursement, accrued but unused vacation or other amounts due and owing to you, to the extent permitted by law. You also agree that to the extent there is a remaining balance after said deductions, you will repay such balance within ninety (90) days following the date of termination of employment. In the event that the Company has to enforce your repayment obligation pursuant to this Section 5, you hereby agree that you will be responsible for any costs and fees, including reasonable attorneys’ fees, incurred by the Company to enforce its rights to the extent the Company is a prevailing party in any such action.

6.Sign-On Equity Grant. As an inducement for you to accept employment with the Company and subject to the approval of the Compensation Committee of the Board of Directors, upon the Company’s next regularly scheduled grant issuance pursuant to The Vitamin Shoppe’s 2018 equity incentive plan (the “Plan”), you will receive a one-time sign-on grant/award of restricted stock and performance share units (“PSUs”), valued at $250,000 in the aggregate as of the grant date on the basis of the number of shares of the Company’s common stock potentially payable with respect to such awards. The grant will be composed of approximately forty percent (40%) of restricted stock and approximately sixty percent (60%) PSUs. The grant of restricted stock and PSUs will be subject to terms regarding time-based and/or performance-based vesting over a period of continued employment, and forfeiture and repayment provisions if you breach certain covenants regarding confidentiality, trade secrets, non-competition or have engaged in fraud, all of which will be set forth in grant agreements to be entered into between you and the Company. Each of the grants will be made pursuant to an individual award agreement that shall contain substantially the same terms as similar awards granted under the Plan.

7.Annual Equity Grants. Provided you remain employed by the Company beginning in 2019, you will be eligible to participate in the Plan. Whether or not equity grants are made, and, if so, the form, amount, and vesting of such grants is determined by the Compensation Committee of the Board of Directors from time-to-time. Historically, awards to individuals at your level are valued at approximately $325,000 at the time of grant. Any such grants, if awarded, are subject to the terms of the Plan and the related equity award agreements, which may include terms regarding time-based and/or performance-based vesting over a period of continued employment, and forfeiture and repayment provisions if you breach certain covenants regarding confidentiality, trade secrets, non-competition or have engaged in fraud.

8.Relocation Benefits. The Company will offer one-time assistance for the reasonable costs associated with your relocation from Texas to New Jersey, subject to the terms of the Company’s Relocation Policy. Notwithstanding anything to the contrary in the Relocation Policy, after your employment commences but before your relocation to within a reasonable communizing distance of the Company’s headquarters in Secaucus, New Jersey:

9.Paid Time Off. You will be eligible to accrue paid time off (“PTO”) based on weeks worked, up to a maximum of 27 PTO days annually. Accrual, carryover, use and forfeiture of PTO is subject to applicable Company policies.

10.Holidays. You will be eligible for paid holidays. The Company observes the following holidays: Memorial Day, July 4th, Labor Day, Thanksgiving Day, Christmas Day, and New Year’s Day.

11.Other Employee Benefits. You will be eligible for additional employee benefits, including:

12.Employment at Will. Your employment will be “employment-at-will,” which means it is not for any definite period of time and the terms and conditions of employment may be modified or employment may be terminated by either you or by the Company at any time, for any reason, or for no reason. Your employment-at-will status will apply throughout your employment with the Company and cannot be modified except by an express, written contract that is executed by the Chief Executive Officer and you.

13.Intellectual Property. You acknowledge and agree that all writings, inventions, improvements, processes, procedures, programs, techniques and other data and information that are furnished to you by the Company or that you design, generate or develop within the scope of your employment with the Company or related to the business of the Company, whether on the Company’s property or otherwise, whether alone or with others, are and will remain the sole and confidential property of the Company. You specifically agree that all materials that you design, generate or develop within the scope of your employment with the Company, related to the business of the Company or using any confidential or proprietary information of the Company will be considered “works made for hire” under applicable law and that all such material will be owned exclusively by the Company. You hereby assign and transfer to the Company all right, title and interest that you may have in and to such materials under patent, copyright, trade secret, trademark and other applicable laws.

14.Confidentiality and Restrictive Covenants. Upon commencement of employment you will be asked to sign an agreement to acknowledge the confidential nature of all information disclosed in connection with your employment by the Company. You agree that in your work for the Company, you will not use or disclose any confidential information, including trade secrets of any current or former employer or third party to whom you have any obligation of confidentiality. You further agree that you can perform your duties to the Company without reliance on any such confidential information or trade secrets of any current or former employer or third party. You agree that you will not bring onto the Company’s premises, or transmit or store using any electronic communication equipment or computer network or system of the Company, any unpublished documents or property belonging to any current or former employer or third party to whom you have any obligation of confidentiality, including any documents or property containing confidential information or trade secrets. You represent and agree that in connection with your anticipated employment with the Company, including during your discussions with the Company, you (i) have not breached any restrictive covenant agreement to which you are bound, and (ii) have complied with all of your fiduciary obligations to any current or former employer or third party to whom you have any such obligations.

18 U.S.C. § 1833(b) states: “An individual shall not be held criminally or civilly liable under any Federal or State trade secret law for the disclosure of a trade secret that—(A) is made—(i) in confidence to a Federal, State, or local government official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose of reporting or investigating a suspected violation of law; or (B) is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal.” Accordingly, you have the right to disclose in confidence trade secrets to Federal, State, and local government officials, or to an attorney, for the sole purpose of reporting or investigating a suspected violation of law. You also have the right to disclose trade secrets in a document filed in a lawsuit or other proceeding, but only if the filing is made under seal and protected from public disclosure. Nothing in this offer letter is intended to conflict with 18 U.S.C. § 1833(b) or create liability for disclosures of trade secrets that are expressly allowed by 18 U.S.C. § 1833(b).

15.Taxes. All payments hereunder are subject to applicable tax withholdings.

16.Conditions. Your employment will be subject to all Company policies, procedures and practices, including our Standards of Business Conduct and Health Enthusiast Handbook. In addition, by accepting employment with the Company, you agree to arbitrate any disputes arising out of your employment as set forth in the Company’s Dispute Resolution Program, which you will be required to sign prior to beginning your employment with the Company.

The offer is contingent on: (i) a successful background check; and (ii) your completion of Section 1 of the Form I-9 on or before the end of your first day of employment and your presentation of your original documentation verifying your work eligibility and identification on or before the third day of employment.

Please indicate your acceptance by returning a signed copy of this offer to the Company.

We look forward with pleasure to your joining us.

Regards,

/s/ Teresa Orth

Teresa Orth

SVP, Human Resources

CC:     Sharon Leite, CEO

I have carefully read and fully understand each of the terms of the foregoing offer of employment. I understand that by accepting employment with the Company, I agree to arbitrate any dispute arising out of my employment as set forth in the Company’s Dispute Resolution Program, which I will be required to sign prior to beginning my employment. I further understand that my employment with the Company is at-will, which means that either I or the Company may terminate the employment relationship at any time, for any reason, with or without cause.

/s/ Stacey Renfro                        October 12, 2018

Stacey Renfro                             Date