Visant Holding Corp. Marc L. Reisch 2010 Supplemental Executive Retirement Plan CONTENTS

Exhibit 10.2

Execution Copy

Visant Holding Corp.

Marc L. Reisch 2010 Supplemental Executive Retirement Plan

CONTENTS

ARTICLE I

INTRODUCTION

This Marc L. Reisch Supplemental Executive Retirement Plan (the “Plan”), effective as of May 17, 2010 (the “Effective Date”), is established for Marc L. Reisch (the “Participant”) by Visant Holding Corp. (“VHC”). This Plan is intended to be a non-qualified “top hat” plan for purposes of ERISA and is intended to comply with Section 409A of the Code. In the event that the Participant terminates Employment prior to the Effective Date, this Plan shall be void ab initio, and the Participant’s rights to post-retirement benefits shall be determined by reference to Section 9 of the Participant’s prior amended and restated employment agreement with VHC dated December 19, 2008 (“Prior Employment Agreement”) (with such modifications to payment terms as required to avoid subjecting the Participant to additional taxation under Section 409A of the Code).

ARTICLE II

DEFINITIONS

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(1) 10% of the Participant’s Average Compensation, plus

(2) the Additional Percentage for each additional full Fiscal Year occurring after the Service Date during which the Participant remains employed with the Company, plus

(3) a prorated portion of the Additional Percentage for any period of a Fiscal Year during which the Participant remains employed with the Company occurring after the Service Date that is less than twelve months (with such prorated portion determined based on the number of days in such period of employment relative to the number of days in such Fiscal Year), minus

(4) the present value of the annual aggregate amount of any benefit(s) payable to the Participant under any of the Company Retirement Plans, as determined using the actuaral assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as in effect on the Date of Termination.

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ARTICLE III

VESTING OF BENEFITS

The Participant’s right to the Retirement Benefit under the Plan is 100% vested on the Effective Date.

ARTICLE IV

AMOUNT OF BENEFITS

Upon any Date of Termination of the Participant’s Employment after the Service Date, the Participant shall be entitled to receive the Retirement Benefit, payable at the time set forth under Section 5.01.

ARTICLE V

MANNER OF PAYMENT OF BENEFITS

The Participant’s Retirement Benefit under the Plan shall be paid to the Participant (or to the Participant’s Beneficiary following the date of the Participant’s death) in the form of a lump sum payment on the earlier of (i) the date the Participant achieves age 65 or (ii) a date that is within 90 days following the date of the Participant’s death. No other timing or form of payment will be permitted. An example of how the Retirement Benefit shall be calculated is illustrated in Exhibit A hereto.

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ARTICLE VI

POST-TERMINATION MEDICAL BENEFITS; AMENDMENT TO TOP HAT SERP

Immediately upon the Participant’s termination of employment: (a) for any reason on or after a Change of Control; or (b) prior to a Change of Control, (i) due to the Participant’s death or Disability or (ii) for Good Reason by Participant or other than for Cause by the Company (including by virtue of the Company’s failure to renew the Employment Term at any time), the Participant and his dependents shall be provided with medical benefits (either through continued participation in the Company’s medical insurance plans or through the Company’s purchase of a medical insurance program solely for the benefit of the Participant and his dependents), on the same terms as would have applied had Participant continued to be employed with the Company under the terms of Section 6(a) of the Employment Agreement. The foregoing benefits shall be provided to the Participant and his dependents until the earlier to occur of (x) the date on which the Participant attains age 65 or (y) the date the Participant becomes eligible to receive medical benefits under the terms and conditions of another employer’s medical benefits plan; provided, however, that if the Participant’s employment is terminated on account of his death, his Spouse shall be entitled to receive the Post-Termination Medical Benefits until the date on which the Participant would, but for his death, have attained age 65.

“If the Employee continues in Full-Time Employment without interruption until he attains the age of sixty (60) years and has at least seven (7) years of service (taking into account the deemed service, as applicable, as provided under Section 13 herein) as an Executive Officer upon his or her Termination of Employment, then the Employee shall be entitled to receive, in the form of a lump sum payment on the earlier of (i) the date the Employee achieves age sixty-five (65) or (ii) a date that is within 90 days following the date of the Employee’s death, equal to the present value of equal monthly installments otherwise payable to the Employee during his lifetime, where each such monthly payment would have been equal to (a) the product of (x) one percent (1%) of the Employee’s Base Salary at the annual rate in effect when he turned age sixty (60), multiplied by (y) the Employee’s Time of Service with the Employer, not to exceed thirty (30) years, divided by (b) 12, all as determined using the actuarial assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as in effect on the Date of Termination.”

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“If the Employee’s Termination of Employment occurs prior to the Employee’s death or Total Disability and after the Employee has attained the age of fifty-five (55) years and has at least seven (7) years of service (taking into account the deemed service, as applicable, as provided under Section 13 herein) as an Executive Officer but before the Employee has attained the age of sixty (60) years upon his or her Termination of Employment, then the Employee shall be entitled to receive, in the form of a lump sum payment on the earlier of (i) the date the Employee achieves age sixty (60) or (ii) a date that is within 90 days following the date of the Employee’s death or Total Disability, equal to the present value of equal monthly installments otherwise payable to the Employee during his lifetime, where each such monthly payment would have been equal to (x) one percent (1%) of the Employee’s Base Salary at the annual rate in effect at the time of Termination, multiplied by (y) the Employee’s Time of Service with the Employer accrued through the Date of Termination (not to exceed thirty (30) years), divided by (z) 12, all as determined using the actuarial assumptions used for purposes of determining a lump sum payment under the Jostens Pension Plan C, as in effect on the Date of Termination (the foregoing monthly installment payments otherwise payable, the “Early Vested Retirement Benefit”).”

“If the Employee continues in the employ of the Employer after attaining the age of sixty (60) years, there shall be no increases in any benefits hereunder on account of any Time or Service or increases to Base Salary after the age of sixty (60) years. Service as an Executive Officer after age sixty (60) shall be recognized for purposes of vesting for an Employee’s Supplemental Retirement Benefit or Early Vested Retirement Benefit.”

ARTICLE VII

MISCELLANEOUS PROVISIONS

To the extent not previously paid by the Participant, the Company or its agent shall deduct from the distribution of the Retirement Benefit the amount of federal and state income or other taxes, if any, that it is required to withhold. The Participant shall be responsible for the payment of any taxes due in respect of the Post-Termination Medical Benefits.

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In addition, at least annually following the occurrence of the Funding Date (or, if applicable, the CIC Date), the Company shall cause the Pension Actuary to recalculate the amount of the Retirement Benefit as of the end of each plan year of the Jostens Pension Plan C (each, a “Plan Year”), assuming that the last day of such Plan Year was the Date of Termination, and to provide the Company with the estimated amount of any additional cash that would be required to be contributed to the Grantor Trust in order to cause the Grantor Trust to hold cash in an amount at least equal to the Retirement Benefit as in effect on the last day of such Plan Year (any such amount, the “Annual True-Up Amount”). On or as soon as administratively practicable following the last day of each such Plan Year, the Company shall contribute such Annual True-Up Amount to the Grantor Trust.

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The Plan is an unfunded promise to pay deferred compensation. It is not intended to comply with the rules for qualified plans in section 401(a) of the Internal Revenue Code. The Plan is designed to be exempt from the rules for employee benefit plans in Title I (except Parts One and Five) of the Employee Retirement Income Security Act of 1974 (ERISA). Participation in the Plan is limited to a single highly compensated management employee who qualifies as such under Title I of ERISA.

Except to the extent required by law, neither the Participant nor any other person shall have the right to assign, pledge, mortgage, transfer or otherwise encumber benefits under the Plan in advance of actual receipt thereof. The Company shall not assign any of its obligations hereunder, except as provided in Section 7.09.

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The Plan is not an employment contract and it creates no right to continue Employment for any length of time.

The Board (or its delegate) shall administer the Plan. The Board may adopt any rules necessary to administer the Plan which are not inconsistent with its terms. The Board may delegate its authority to administer the Plan. Notwithstanding anything to the contrary herein, any action taken by the Board (or its delegatee) under this Section 7.06 may not adversely affect the rights of the Participant under this Plan as in effect on the Effective Date.

If the Board finds that any person entitled to a benefit under the Plan is unable to manage his or her affairs because of legal incompetence, the Board, in its discretion, may pay the benefit due such person to an individual deemed by the Board to be responsible for the maintenance of such person. Any such payment constitutes a complete discharge of the Company’s liability under the Plan.

Except to the extent this Plan references provisions of the Prior Employment Agreement or the Employment Agreement, as applicable, this Plan represents the entire agreement between the Company and Participant. The Company through action of the Board may amend or terminate the Plan by a written instrument, provided such amendment or termination may not adversely affect the rights of the Participant under this Plan as in effect on the Effective Date. An amendment (including an amendment to terminate the Plan) to the Plan cannot reduce or eliminate the Participant’s Retirement Benefit, Post-Termination Medical Benefits or benefit under the Top Hat SERP. No amendment (including an amendment to terminate the Plan) may be executed or made effective without the Participant’s written consent.

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EXECUTION

WHEREFORE, the Company and Participant have executed this Plan on the 17^th day of May, 2010.

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Exhibit A

The following example is hypothetical and intended to illustrate Plan arithmetic. Actual benefits and lump sums under the Plan will depend on the timing and circumstances of Mr. Reisch’s retirement, and on his compensation history at that date.