John S. Schoenstein Sales Compensation Plan

EXHIBIT 10.1

CERTAIN IDENTIFIED INFORMATION HAS BEEN EXCLUDED FROM THE EXHIBIT BECAUSE IT IS BOTH NOT MATERIAL AND WOULD LIKELY CAUSE COMPETITIVE HARM TO THE REGISTRANT IF PUBLICLY DISCLOSED.   [***]  INDICATES THAT INFORMATION HAS BEEN REDACTED.

Plan Document

Plan Effective End Date: 12/31/2020

PLAN COMPONENTS

Measure 1 : ACV Bookings

Weight : 80%

Territory : [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***], [***]

Mechanic : Commission Formula Performance Period : Quarterly Payout Frequency : Monthly

Acceleration

Measure 2 : ACV Bookings

Weight : 20%

Territory : Self-Serve

Mechanic : Commission Formula

Performance Period : Quarterly

Payout Frequency : Monthly

Acceleration

ACV Bookings

Self-Serve

Commission Rates

FY20 Incentive Plan Policies, Terms, and Conditions

The SurveyMonkey FY20 Incentive Plan (“Plan”) consists of this document (the “General Terms”) and any country specific addendum (“Addendum”) and a Plan Design & Acknowledgment Sheet describing your individual compensation details under the Plan (the “Details Sheet” and together with the Plan Rules, the “Plan Documents”). The company performs market development and general support services, including public relations, business development, market research and promotional activities in support of SurveyMonkey Inc. and SurveyMonkey Europe UC (the “Principals”).

Plan participants are expected to adhere to the highest standards of professional ethics. No employee shall enter into any agreement, plan, or understanding, express or implied, with any competitor with regard to prices, terms, or conditions of sales, distribution, territories or customers, nor exchange or discuss in any manner with a competitor prices or terms or conditions of sale or engage in any other conduct which violates any law (including antitrust laws and anti-bribery and corruption laws), or SurveyMonkey’s ethical standards. No SurveyMonkey employee shall pay, offer to pay, assign or give any part of his or her incentive awards, compensation, or anything else of more than nominal value to any agent, customer, supplier or representative of any customer or supplier, or to any other person as an inducement or reward for assistance in making a sale to a Principal. At no time will any employee accept any commissions, payment, bonus, gifts or special incentive, cash or non-cash that does not comply with SurveyMonkey’s Code of Conduct, from any third party (including vendors and/or sub-contractors) without the express written permission of the General Counsel. No SurveyMonkey employee shall agree to provide any customer any discount, refund, license extension, future product, feature, or deliverable that has not been described in the contract with such customer or any subsequent amendment. Any infraction of the foregoing will subject the employee to disciplinary action up to and including termination of employment and possibly criminal charges.

Annual Contract Value (ACV): The Total Contract Value of a Sale divided by its Total Contract Term. Will be used for QV credit.

Automatic Renewal: An automatic renewal of a subscription in accordance with the terms of the agreement under which the subscription was purchased. An Automatic Renewal is not a Renewal for purposes of attaining Quota.

Booked: A Transaction is “Booked” when it fulfills all the following criteria:

In the case of a transaction with a Termination for Convenience clause, only the non cancelable portion of a transaction will be considered as booked. .

Closed: A Transaction is considered “Closed” when the customer has made payment for the Transaction to the applicable Principal. (A Transaction is partially Closed if the customer has made partial payment for that Transaction to the applicable Principal.)

Commission: A Commission is a form of incentive compensation payment made under this Plan.

Consult Calls: Consult Calls are 30-minute introductory calls that are scheduled with prospective customers. Partner and agency accounts calls do not qualify as Consult Calls.

Date of Termination: The date determined by the Company as the effective date on which your employment with the Company ends for any reason (regardless of any period of notice, severance payment, or compensation in lieu to which you may claim to be or be entitled, whether under statute, contract, or otherwise at law).

First-Year Contract Value: The contract value that is recognized in the first year. Only in the case of a Step- Up Contract where the First-Year Contract Value is less than $50,000, will this be used for QV credit for Account Executives.

Effective Period: January 1, 2020 to December 31, 2020

Individual Commission Rate (“ICR”): Your Target Incentive (multiplied by the measure weight) divided by

your Quota for the performance period specified on the Details Sheet.

Multi-Year Contract ACV Uplift: Additional ACV QV and commission credit given to those on an Account Executive Sales Compensation Plan for any contract that is 2 or more years. NOTE: Contracts that have a Termination-for-Convenience clause do not qualify as a Multi-Year Contract.

Net Increase in Value: A “Net Increase in Value” with respect to a Sale or Renewal of a Subscription will occur if that Sale or Renewal results in a net increase in the fees for the applicable Subscription when compared against the fees of the previous Sale or Renewal of that Subscription.

Non-Recoverable Draw: A guaranteed commission that does not need to be paid back to the Company.

Pipeline: A lead that converted to an opportunity in the qualified stage within the Company’s CRM system.

Quota: An individual or team’s allocated portion of the applicable Principal’s sales goal for the performance

period specified on the Details Sheet. It is generally associated with a bookings goal and expressed as a USD dollar amount. You attain Quota by generating Quota Value from Transactions.

Quota Value (“QV”): The value of a Transaction eligible to be counted towards your attainment of your

Quota. See below for criteria describing what constitutes QV.

Renewal: A Sales-assisted renewal by any Principal of a Subscription that is affected by a new executed agreement (including a renewal involving the modification of the agreement being renewed, such as in an up-sale scenario), as opposed to an Automatic Renewal that does not involve executing a new agreement.

Recoverable Draw: A commission advance that is required to be paid back to the Company.

Sale: A Sales-assisted sale of any Principal’s product or service. A Sale of a Subscription includes the sale of

additional seats for an existing Subscription plan (but not as part of a Renewal).

Sales-assisted: A Sale or Renewal is “Sales-assisted” if it is consummated other than via an online self- serve checkout flow. For example, a Sale of an Enterprise subscription will be Sales-assisted if it is completed via the execution of an Order Form document between the applicable Principal and customer.

Qualified Opportunity: A “Qualified Opportunity” is when a Sales Qualified Lead is accepted by an Account Executive and progresses beyond the default stage in the Company’s CRM system.

Sales Managed Business Outcome (“SMBO”): A qualitative measure of strategic business outcomes related to a sales role, determined by your manager in their sole discretion.

Step-Down Contract: A Multi-Year Contract where the second- and / or third-year contract value decreases over the first year.

Step-Up Contract: A Multi-Year Contract where the second- and / or third-year contract value increases over the first year.

Subscription: A “Subscription” is a subscription to a software platform offered by a Principal (SurveyMonkey, TechValidate, FluidReview, Apply, CX, Engage, etc.), but does not include Audience products or services.

Target Incentive (“TI”): The variable portion of your total compensation that is earned under the Sales Compensation Plan at 100% achievement.

Total Contract Term (“TCT”): The number of guaranteed years in a Booked Subscription.

Total Contract Value (“TCV”): The dollar value of a Booked Transaction over the entire period of the

agreement.

Transaction: A Sale or Renewal (as the context requires by any Principal).

3.2.1 Quota Value (QV)

Depending on the measure(s) associated with your role, your QV for a Transaction is the value of that Transaction (i.e. the ACV) or the number of Qualified Opportunities you generate, subject to the following conditions:

3.2.2Take 4 Leaves: If eligible, you must schedule a Take 4 leave with your manager at least 5 months in advance to ensure adequate coverage for the business.

3.2.3Commission Payout Calculations: Commission payouts for each measure are calculated by multiplying your ICR by the actual QV and then applying any accelerator rate corresponding to your level of attainment achieved in the performance period. Accelerator rates are specified on your Details Sheet.

3.2.4Advances under a Previous Commission Plan: If you participated in any previous commission plan, you may have been advanced and paid commissions under that plan which have not yet been earned. If the criteria under that plan for earning any advances can no longer be met, you acknowledge and agree that the amount of those advances, including any applicable accelerators, will be deducted from the Commissions you are advanced under this Plan.

3.2.5Draws and quota ramps for New Hires & Internal Transitions: In order to assist both new hires and employees making significant role transitions for a period of time following their start date or transition date, as applicable, employees that have an individual Quota target or an AE / BDR Manager are eligible to receive the draw described on their Details Sheet (if any). For new hires or role transitions that begin on or before the 10th calendar day of a month, the draw and quota period will begin that month. For new hires or role transitions that begin on the 11th calendar day of a month or later, the draw and quota period will begin the following month and they will not be eligible for any non-recoverable draws or commissions in their first partial month of employment or role transition; instead they will receive a pro-rated payout of their Target Incentive based on the number of days worked relative to the number of working days in that partial month. In order to be eligible for a draw, an employee must have signed an approved Sales Compensation Plan. Employees that are promoted or transferred into new roles are not eligible to receive draws under this Plan unless explicitly stated on their Details Sheet.

The following conditions apply only to roles with a Team Bookings measure, or to Sales Managers, as applicable:

3.3.1 Team Sales

“Prolonged Parental Leave” during that entire period.

If your employment with the Company ends for any reason, you will receive all commissions that you have actually earned in accordance with the terms of the Plan based on your Date of Termination.

A participant’s goals will not be adjusted as a result of taking or returning from a leave of absence, unless

otherwise stated in the provisions regarding Prolonged Leaves above.

Any sales adjustments or Commissions that become unearnable in the quarter the employee is entering a leave of absence or returning from a leave of absence will be subtracted from the employee’s prorated Commissions only. Sales adjustments and Commissions that become unearnable will not be deducted from an employee’s leave pay.

During an employee’s leave of absence, the Company accounts worked on by the employee prior to going on leave will

be assigned according to the operational requirements of the business, in the Company’s sole discretion. One of following options may be used for the assignment, or another alternative, at the Company’s discretion:

Upon the employee’s return from leave of absence, the employee will be reassigned the Company accounts

the employee worked on prior to going on leave, or assigned new accounts, according to the operational needs of the business.

This Plan is designed to incentivize you to effectively engage in market development, deal origination, and business development activities in support of the Principals’ sales activities. However, only the Principals have authority to negotiate, Book, and Close Transactions. While your compensation under this Plan is based in part upon the Principals’ Booking and Closing Transactions, nothing in this Plan is to be construed as permitting you to negotiate, Book or Close Transactions. If you do not abide by this policy, you will not receive any QV and may be subject to disciplinary action, up to and including termination of employment.

This Plan is effective during the Effective Period and the Company does not guarantee that this Plan or any similar plan will be offered again after the Effective Period. Your eligibility to participate in this Plan ends on the earlier of (a) the last day of the Effective Period; or (b) the Date of Termination.

This Plan is administered by HR / Sales Compensation. Please contact your manager or HR / Sales Compensation if you have any questions.

The Plan is comprised of these Plan Rules, Addendums, and the applicable Details Sheet, collectively. These documents collectively supersede all previous sales compensation plans, commission plans, bonus plans, and any other plan or agreement, whether written or oral, that provides for any form of incentive compensation or any compensation in addition to your base salary or equity in SVMK Inc.

This Plan shall not supersede any commissions or bonuses accrued but unpaid under a prior plan. This Plan does, however, supersede and cancel any ramps or guaranteed commissions provided for under a prior plan.

The terms of the Plan are not incorporated into the contract of employment between you and the Company.

Generally, the Company reviews and updates the terms and conditions of incentive plans and Details Sheets at least annually. For future calendar years, the plan and Details Sheets for that year will be approved in writing by an authorized representative of the Company and delivered to you within 90 days of the prior year end, slated to be effective retroactive to January 1st of the relevant calendar year where permitted by local law.

Additionally, subject to applicable local law, at any time during the Effective Period, the Company may at its absolute discretion amend, suspend, or delete any of the terms and conditions of this Plan (including any Details Sheet) or suspend, replace, or withdraw the Plan in its entirety, pursuant to a written amendment approved by the Head of HR / Benefits and the Chief Sales Officer (a “Plan Amendment”). Unless otherwise advised by the Company and subject to applicable local law, any Plan Amendment made during the Effective Period will come into effect immediately after we provide you with written notice of the Plan Amendment and may be retroactive to the beginning of the Plan Effective Period in case of obvious administrative error.

However, no Plan Amendments to this Plan will have a retroactive effect on any Closed Transactions and such Transactions shall be subject to the terms and conditions in effect at the time the Booked Transaction converted to a Closed Transaction.

If a new incentive plan is implemented by the Company that is intended to replace this Plan before the end of this calendar year, this Plan will expire on the date that the new plan is stated to become effective and where required, you must sign the new incentive commission plan to be eligible to receive any payments under it. From that date, you will not be entitled to any benefits under this Plan even if you do not sign the new plan.

Data Transfers

Information related to incentive compensation is required for the management and administration of this Plan and it is necessary to share your personal information with third parties, including but not limited to, payroll processors, compensation management service providers, Company affiliates, regulators or insurers, based in your jurisdiction of employment or elsewhere. It may also be necessary to share this information with potential or future employers, potential bidders and purchasers of the Company or business in which you work or in order to comply with any legal or regulatory obligations. This may involve a transfer of data, including your personal sensitive data, to a country which may not have the same data protection laws as your jurisdiction of employment. By signing this Plan, you consent to the Company holding, processing, transferring or disclosing such personal data.

Interpretation

Any capitalized term used in a Details Sheet, but not defined in that Details Sheet, will have the meaning given to that term in these Plan Rules. If there is any conflict between a Details Sheet and these Plan Rules, the Details Sheet will prevail to the extent of the conflict.

Taxes

This Plan is subject to applicable local laws and therefore payments may be subject to limitations, deductions, and withholding taxes.

Miscellaneous

Notwithstanding anything to the contrary in this Plan, this Plan will be administered so as to comply with the minimum requirements of applicable legislation, as amended from time to time, that is applicable in your place of work. The Company’s failure to enforce any provision of this Plan will not be a waiver of its right to subsequent enforcement of the provision or any other provision of the Plan. This Plan does not in any way alter the nature of your employment with the Company’s or its ability to terminate your employment and the fact that this Plan covers a specified time period does not guarantee that your employment will be continuous through that time period.

Where required, this Plan and any attachments may be executed by the parties in separate counterparts each of which, when executed, shall be considered to be an original and all of which shall constitute the same document. Executed counterparts may be delivered by facsimile or PDF email or other means of electronic delivery.

version: January 1, 2020