SPORTS PROPERTIES ACQUISITION CORP. ADMINISTRATIVE SERVICES AGREEMENT

Exhibit 10.4

SPORTS PROPERTIES ACQUISITION CORP.

ADMINISTRATIVE SERVICES AGREEMENT

This Agreement is dated January 17, 2008 and is entered into between Medallion Financial Corp. (“Firm”) and Sports Properties Acquisition Corp. (“Client”). Firm and Client agree that Firm will provide to Client for and in consideration of the fees set forth herein, an exclusive license to use the offices as provided herein below and, in common with Firm’s other clients, the non-exclusive license to use Firm’s facilities and services as outlined below.

1. BASIC TERMS.

A. Monthly Fixed Fee for Base Services (as defined in Section 2 below): $2,000

B. Monthly Fixed Fee for Office Services (as defined in Section 3 below): $5,500

C. Facilities: 437 Madison Avenue, New York, New York 10022 (the “Building”) and the offices contained therein (the “Offices”).

D. Term: from the effective date of Client’s proposed initial public offering of its units pursuant to Client’s Registration Statement on Form S-1 as filed with the Securities and Exchange Commission on September 27, 2007, as amended (such Registration Statement, the “Registration Statement” and such date, the “Effective Date”) until Client’s failure to consummate a Business Combination (as defined in the Registration Statement) on any day during the twenty-four-month period immediately following the Effective Date (the “Term”).

2. BASE SERVICES. Client shall be provided with the non-exclusive use of the Offices and shall have access to the Offices twenty-four (24) hours a day, seven (7) days a week. In exchange for the Monthly Fixed Fee for Base Services, Firm agrees to provide the following base services: office cleaning, maintenance services, office supplies, electricity, heating and air conditioning to the Offices (the “Base Services”). In addition, Client will have reasonable use of Firm common area facilities. Client shall use the Offices and auxiliary areas of the facilities solely for general office use in the conduct of the Client’s business.

If for any reason whatsoever, Firm is unable to deliver possession of the Offices or a mutually agreed upon alternative office at the time herein agreed, Client may either extend the Effective Date until the Offices become available or, as its sole remedy for such failure, cancel and terminate this Agreement if the Offices are not delivered to Client within five (5) business days after written notice to Firm by Client, in which case any prior payments shall be fully refunded. No such failure to deliver possession shall subject Firm to any liability for loss or damage, nor affect the validity of this Agreement or the obligations of the Client hereunder.

In order to accommodate the needs of potential multiple office clients, Firm will have the right, upon ten (10) days’ written notice, to relocate Client to other offices in the Building and to substitute such other offices for the Offices contracted herein, provided such other offices are substantially similar in area and configuration to Client’s contracted offices and provided Client shall incur no increase in the total monthly fee or any relocation cost or expense.

3. OFFICE SERVICES. Firm agrees, in exchange for a Monthly Fixed Fee for Office Services (which fee is in addition to the Monthly Fixed Fee for Base Services), to provide the following office services: administrative support, including, but not limited to, information technology, secretarial and bookkeeping services as well as communications services such as unlimited use of Internet/Data, telephone, fax and photocopier (the “Office Services”).

Client will not offer to any party in the Building any of the services which Firm provides to Client. Firm will answer all incoming phone calls, unless otherwise mutually agreed, during normal business hours, as reasonably determined by Firm.

Client acknowledges that due to the imperfect nature of verbal, written and electronic communications, Firm shall not be responsible for damages, direct or consequential, which may result from the failure of Firm to furnish any service, including but not limited to the conveying of messages, communications and other utilities or services required under this Agreement.

Client expressly agrees to waive the right to make any claim for damages, direct or consequential, arising out of any failure to furnish any utility, service or facility, any error or omission with respect thereto, or any delay or interruption of the same.

4. DURATION OF AGREEMENT. After expiration of the Term, the Agreement will automatically terminate. Prior to expiration of the term, either party may terminate the Agreement upon thirty (30) days’ advance written notice to the other party.

5. PAYMENTS. The monthly invoices/statements for the Monthly Fixed Fee for Base Services and the Monthly Fixed Fee for Office Services will be billed in advance. Statements will be placed in the mailbox or faxed to Client on the first day of each month with payments due by the fifth day of each month. If the term shall not commence on the first day of a month or end on the last day of a month, fees for any such month shall be prorated. All amounts payable hereunder shall be payable at the office of Firm or to such other location or to any agent designated in writing by Firm.

6. DAMAGES AND INSURANCE. Client will not damage or deface the furnishings, walls, floors or ceiling. Client will not cause damage to any part of the facilities or the Building or disturb the quiet enjoyment of any other licensee or occupant of the Building nor suffer to be made any waste, obstruction or unlawful, improper or offensive use of the Offices or the common area facilities. At the termination of this Agreement, Client will return the Offices in as good of condition as when Client took possession, though normal wear and tear shall be expected. Firm shall have the right to show the Offices to prospective clients, provided Firm will use reasonable efforts not to disrupt Client’s business.

Firm and its respective directors, licensors, officers, agents, servants and employees shall not, to the extent permitted by law, except upon the affirmative showing of Firm’s gross negligence or willful misconduct, be liable for, and Client waives all right of recovery against such entities and individuals for any damage or claim with respect to any injury to any person or damage to, or loss or destruction of any property of Client, its employees, authorized persons and invitees due to any act, omission or occurrence in or about the Firm facilities or the Building. Without limitation of any other provision hereof, Client agrees to indemnify, defend, protect and hold Firm and its respective directors, licensors, officers, agents, servants and employees harmless from and against all liability to third parties arising out of Client’s use and occupancy of the Offices or actions or omissions of Client and its agents, employees, contractors, and invitees. Client further agrees that all personal property of Client, its agents, employees, contractors, and invitees, within or about the Firm facilities of the Building shall be at the sole risk of Client.

Firm and Client each hereby waive any and all rights of recovery against each other, or against the officers, employees, agents or representatives of the other, for loss of or damage to its property or the property of others under its control, to the extent such loss or damage is covered by any insurance policy.

If Firm’s Building or facilities are made unusable, in whole or in part by fire or other casualty not due to the negligence of Client, Firm may, at its option, terminate the Agreement upon notice to Client, effective upon such casualty, or may elect to repair, restore, or rehabilitate, or cause to be repaired, restored or rehabilitated, the Firm facilities, without expense to Client, within ninety (90) days or within such longer period of time as may be required because of events beyond Firm ‘s control. The Monthly Fixed Fee for Base Services and the Monthly Fixed Fee for Office Services shall be abated on a pro rata basis for the period of time the Offices are unusable.

7. DEFAULT. The Client shall be deemed to be in default under this Agreement: (a) if Client fails to pay the Monthly Fixed Fee for Base Services or Monthly Fixed Fee for Office Services, (b) if Client fails to promptly and fully perform any other provisions of this Agreement and any such default continues in excess of five (5) business days after written notice by Firm, or (c) if Client fails to comply with the laws or permit licensing rules and other requirements regulating the conduct of Client’s business. Should Client be in default hereunder, Firm may terminate any or all of the services for the period of such default.

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8. TRUST FUND WAIVER. Firm has no right, title, interest, or claim of any kind (“Claim”) in or to any monies in the Trust Account (as defined in that certain Investment Management Trust Agreement, dated as of the date hereof, by and between the Company and Continental Stock Transfer & Trust Company, as trustee of the Trust Account), and hereby waives any Claim in or to any monies in the Trust Account it may have in the future, and hereby agrees not to seek recourse, reimbursement, payment or satisfaction for any Claim against the Trust Account for any reason whatsoever.

9. MISCELLANEOUS.

A. This is the only Agreement between the parties relating to the subject matter hereof. All amendments to this Agreement shall be in writing and signed by all parties. Any attempted amendment shall be void. The invalidity or unenforceability of any provision hereof shall not affect the remainder hereof.

B. All waivers must be in writing and signed by the waiving party. Firm’s failure to enforce any provision of this Agreement or its acceptance of fees shall not be a waiver and shall not prevent Firm from enforcing any provisions of this Agreement in the future. No receipt of money by Firm shall be deemed to waive any default of Client or to extend, reinstate or continue the term hereof.

C. The laws of the State of New York shall govern this Agreement.

D. Client represents and warrants to Firm that there are no agents, brokers, finders or other parties with whom Client has dealt who are or may be entitled to any commission or fee with respect to this Agreement.

E. Neither Client nor anyone claiming by, through or under Client shall assign this Agreement or permit the use of any portion of the Offices or the Firm Building or facilities by any person other than Client.

F. All notices hereunder shall be in writing. Notices to Client shall be deemed to be duly given if hand-delivered to Client’s mailbox in the Firm facilities at 437 Madison Avenue, New York, New York 10022. Notice to Firm shall be deemed to be duly given if mailed by registered or certified mail, postage prepaid, to 437 Madison Avenue, New York, New York 10022.

G. The Client acknowledges that Firm will comply with U.S. Postal Service regulations regarding client mail and, upon termination of this Agreement, it will be Client’s responsibility to notify all parties of termination of the use of the above-described address.

H. Firm may assign this Agreement and/or any fees hereunder and Client agrees to attorn any such assignee.

I. Notwithstanding anything to the contrary contained herein, Client shall look solely to the interest of Firm in this Agreement for the satisfaction of any of Client’s remedies with regard to the payment of money or otherwise and no other property or assets of Firm shall be subject to levy, execution or other enforcement procedures for the satisfaction of Client’s remedies with respect to this Agreement, the relationship of the parties hereunder or Client’s use of the Offices, such exculpation of personal liability to be absolute.

J. Firm shall not be liable for any interruption or error in the performance of its services to Client. Client waives any recourse against Firm arising from the provision of such services, including, without limitation, any claim of business interruption or for any indirect, incidental, special, consequential or punitive damages, except for claims arising out of willful misconduct by Firm.

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K. Firm will not be liable for any claim of business interruption or for any indirect, incidental, special, consequential, exemplary or punitive damages arising out of any failure to furnish any service or facility, any error or omission with respect thereto, or any delay or interruption of the same.

L. Firm and its agents will have the right of access to the Offices and the Firm Building and facilities at any time for the purpose of (i) making any repairs, alterations and/or inspections that it deems necessary in its sole discretion for the preservation, safety or improvements of the facilities, or (ii) to show the facilities to prospective Clients without in any way being deemed or held to have committed an eviction (constructive or otherwise) of or trespass against Client.

M. Failure of Firm to insist upon the strict performance of any term or condition of this Agreement or to exercise any right or remedy available for a breach thereof, or acceptance of full or partial payment during the continuance of any such breach, will not constitute a waiver of any such breach or any such term or condition. No term or condition of this Agreement required to be performed by Client and no breach thereof, will be waived, altered or modified, except by a written instrument executed by Firm.

N. Client will comply with and be bound by all provisions of this Agreement and, subject to the limitations listed above in Section 6, Client will indemnify and hold Firm harmless from and against any claim or liability arising from Client’s breach of this Agreement.

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