Employment Letter between Nature Vision, Inc. and David Kolkind, effective as of November 26, 2007

·  

Your starting salary will be $160,000 per year.  This salary would be paid, as earned, in accordance with the regular payroll practices of Nature Vision.

·  

You will be entitled to reimbursement of your moving expenses up to $25,000.

·  

You will receive a reasonable stipend per month for the cost of an apartment in Brainerd for the first six (6) months of your employment.

·  

You will be entitled to holiday, vacation and other benefits normally provided to other employees in the same job classification in accordance with the eligibility requirements of any applicable benefit plans and Nature Vision’s policies.

·  

If a Change in Control occurs while you are employed by Nature Vision, you will be entitled to be paid in a lump sum your one year’s then base salary if Nature Vision or its successor does not retain you for at least one year after the Change in Control at such base salary or a  higher salary.  Change in Control means (i) the dissolution or liquidation of Nature Vision or a merger, consolidation, or reorganization of Nature Vision with one or more other entities in which Nature Vision is not the surviving entity (other than a merger solely for the purpose of incorporating in another state), (ii) a sale of substantially all of the assets of Nature Vision to another person or entity, or (iii) any transaction or series of related transactions (including without limitation a merger or reorganization in which Nature Vision is the surviving entity) which results in any person or entity (other than persons immediately prior to the transaction owning 50% or more of the stock) owning more than 50% of the combined voting power of all classes of stock of Nature Vision.

·  

You are entitled to earn a formula-based bonus to be determined by comparing Nature Vision’s actual 2008 earnings before interest, taxes, depreciation and amortization (“EBITDA”), to the budgeted EBITDA for 2008 as established by the Board of Directors for the purpose of this bonus.  The budgeted EBITDA for compensation purposes may differ from the general budgeted EBITDA budget.  Nature Vision’s actual 2008 EBITDA must meet or exceed 90% of such budgeted EBITDA for 2008 in order for you to be entitled to a bonus.

  90%

15%

$24,000

100%

30%

$48,000

110%

45%

$72,000

·  

In addition to the formula-based bonus plan described above, you may be entitled to a discretionary bonus up to 20% of your 2008 base salary, which shall be determined by the Compensation Committee in its discretion in light of each executive officer’s individual performance during fiscal 2008.

·  

You are eligible to participate in the Long Term Incentive Plan substantially as described in Nature Vision’s Proxy Statement dated April 25, 2006, in an amount, if any, determined in the sole discretion of the Compensation Committee.

·  

You will be granted an option to purchase 10,000 shares of Nature Vision’s common stock pursuant to Nature Vision’s Stock Option Plan effective upon approval of the Compensation Committee.  The option will vest one-third each year for three years and have a term of five years.

Sincerely,

/s/ Jeff Zernov

Jeff Zernov

President/Chief Executive Officer

Nature Vision, Inc.

/s/ David M. Kolkind

November 26, 2007

David M. Kolkind

Date