SNYDER'S OF HANOVER, INC. NON-QUALIFIED STOCK OPTION PLAN Amended and Restated Effective May 6, 2015

Snyder’s of Hanover, Inc. (“Snyder’s”) adopted the Snyder’s of Hanover, Inc. Non-Qualified Stock Option Plan, as amended and restated, (the “Plan”) and Snyder’s-Lance, Inc. (the “Company”) now desires to restate the Plan to reflect the completion of the business combination of Snyder’s and Lance, Inc. (“Lance”) which combined company is known as Snyder’s-Lance, Inc., and the merger of Snyder’s with Lima Merger Corp., a wholly-owned subsidiary of Lance (“Merger Sub”), with Snyder’s continuing as the surviving subsidiary of Lance, as provided in that certain Agreement and Plan of Merger, dated as of July 21, 2010 and amended as of September 30, 2010 (the “Merger Agreement”), entered into by and among Snyder’s, Lance and Merger Sub. The Plan is restated effective as of May 6, 2015, as follows:

Snyder’s-Lance, Inc. (the “Company”) desires to attract and retain the best available personnel and to enhance the long-term growth of the Company's earnings. The Company believes it will achieve its goals most effectively by providing key individuals with long-term incentives based upon the growth of the value per share of the Company's stock.

The Company is adopting the stock option plan to provide Non-Qualified Stock Options (collectively, the "Options" and individually, an "Option") to the Company's Chairman, President/CEO, Vice Presidents and Board of Directors (the "Participants" or a "Participant").

Initially, Snyder’s will reserve 800 shares of its Class B, non-voting common stock, par value $100 per share (the "Shares" or a "Share"), for issuance under the Plan. Adjusted for stock splits and the business combination of Snyder’s and Lance the original 800 shares has become 3,296,105 shares of Common Stock of the Company.

This Plan will be administered by the Compensation Committee of the Board of Directors (the “Committee”) of the Company (formerly Lance, Inc.).

Awards may be made to any Participant selected by the Committee.

The purchase price of each Share subject to an Option shall be its fair market value at the date the Option is granted ("Option Price"), as defined in IRS Regulations under Internal Revenue Code Section 409A and as determined by an appraisal performed by an independent third party appraisal firm retained by the Board. Specifically, the Committee shall set the purchase price at the most recent such appraised fair market value determined by the appraiser that may be used as a fair market value option price under those Regulations.

A.    Option Grants. The grant of an Option under this Plan will be evidenced by an option agreement (the "Option Agreement") between the Company and the Participant granted an Option (the "Optionee") in a form approved by the Committee. The Option Agreement will contain the terms set forth in this Plan and such additional terms and conditions as may be prescribed by the Committee from time to time.

B.    Committee Determinations.     The Committee designates those Participants to whom Options are granted and the number of Shares represented by the Option.

    

Options awarded to a Participant because of the Participant’s status as Chairman, President/CEO, Vice President, or other employee of the Company shall vest when the employee has been a Participant in the Plan for five years. Options awarded to a Participant because of the Participant’s status as a Director of the Company shall be immediately vested when granted.

Options shall be exercised on or before the date which is 15 years after the date of grant. Thereafter, such Options shall expire. Upon vesting, Options may be exercised by the Optionee or, in the event of the death or total disability (as hereinafter defined) of the Optionee by the Optionee's guardian, legal representative or designated beneficiary, at any time before the date of the expiration or earlier termination of the Options. The Option Price may be paid in cash or by delivery of Shares owned by the Optionee having a fair market value (as defined in V. above) equal to the Option Price or in a combination of cash and Shares having a fair market value (as defined in V. above) equal to the Option Price.

In the event an Optionee dies or suffers a "total disability," or upon Other Events, the Optionee will vest 100% in the Options he or she has been granted. In such event, the Optionee, the Optionee’s guardian, legal representative or designated beneficiary shall have 360 days to exercise any Options vested on the date of the event. All Options which are unexercised within 360 days after death, “total disability,” or upon Other Events shall be forfeited.

For purposes of this Plan, the term "total disability" shall mean the inability of a Participant to engage in his usual and customary employment with the Company by reason of any medically determinable physical or mental impairment, which in the opinion of the Committee, can be expected to result in death or to last for a continuous period of at least twelve months. The term “Other Events” shall mean (i) the sale, exchange, transfer or other disposition of substantially all of the Company’s assets, except to an entity, controlled, directly or indirectly, by the Company; or (ii) a merger, consolidation or other reorganization of the Company, except where the resulting entity is controlled, directly or indirectly, by the Company or where the shareholders of the Company immediately prior to consummation of any such transaction continue to hold at least a majority of the voting power of the outstanding voting securities of the legal entity resulting from such transaction.

Upon a termination of an Optionee's employment relationship with the Company for any reason other than death or “total disability” or if a director Optionee ceases to be a director of the Company, he or she shall have 90 days to exercise any Option vested on the date of termination. All Options which are non-vested on the date of termination shall be forfeited and all vested Options which are unexercised within 90 days after termination shall be forfeited.

Optionees who voluntarily terminate employment with the Company after 10 years of service or more and who are not seeking or accepting full-time employment or other gainful activity shall be exempt from the requirement to exercise all of their Options within 90 days of the date of the Optionee’s retirement. These Optionees shall be granted the right to hold their Options until the expiration date of each of their Options or for a period of five years from their termination date, whichever comes first. Any options not exercised within this five year period will terminate.

    

The existence of outstanding Options shall not affect in any way the right or power of the Company or its stockholders to make or authorize any or all adjustments, recapitalization, reorganizations, exchanges, or other changes in the Company's capital structure or its business, or any merger or consolidation of the Company, or any issuance of common stock or other securities or subscription rights thereto, or any issuance of bonds, debentures, preferred or prior preference stock ahead of or affecting the Shares or the rights thereof, or the dissolution or liquidation of the Company, or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or otherwise. However, if outstanding Shares for which an Option is exercisable shall at any time be changed or exchanged by declaration of a stock dividend, stock split, combination of shares,

recapitalization, or reorganization, the number of Shares subject to Options, and the Option Price, shall be appropriately and equitably adjusted so as to maintain the proportionate number of shares or other securities without changing the aggregate Option Price.

Nothing in this Plan or as a result of any Option granted pursuant to this Plan shall confer on any individual any right to continue in the employ of the Company or interfere in any way with the right of the Company to terminate an individual's employment at any time.

The Committee may at any time from time to time amend the Plan, or may terminate this Plan.

The grant of any Option is entirely discretionary and nothing in this Plan shall be deemed to give any employee any right to receive Options not specifically granted by the Committee.

No member of the Committee shall be liable for any act or omission relating to the administration of the Plan, except for acts which constitute gross negligence or willful misconduct.

This Amended and Restated Plan is effective as of May 6, 2015.