PRIVATE PLACEMENT SUBSCRIPTIONAGREEMENT (UnitedStates Accredited Subscribers Only) TO: ETHOS ENVIRONMENTAL, INC. (the Company) 6800 GATEWAY PARK DRIVE SAN DIEGO, CA 92154 USA

EX-10.1 2 ex10-1.htm EXHIBIT 10.1 ex10-1.htm

NONE OF THE SECURITIES TO WHICH THIS PRIVATE PLACEMENT SUBSCRIPTION AGREEMENT (THE “SUBSCRIPTION AGREEMENT”) RELATES HAVE BEEN REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED (THE “1933 ACT”), OR ANY U.S. STATE SECURITIES LAWS, AND, UNLESS SO REGISTERED, NONE MAY BE OFFERED OR SOLD IN THE UNITED STATES OR TO U.S. PERSONS (AS DEFINED HEREIN) EXCEPT PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE 1933 ACT AND IN EACH CASE ONLY IN ACCORDANCE WITH APPLICABLE STATE SECURITIES LAWS.

PRIVATE PLACEMENT SUBSCRIPTION AGREEMENT

(United States Accredited Subscribers Only)

TO:	ETHOS ENVIRONMENTAL, INC. (the “Company”) 6800 GATEWAY PARK DRIVE SAN DIEGO, CA 92154 USA

Purchase of Shares

1. Subscription

1.1 The undersigned, namely, MKM Opportunity Master Fund, Limited, a Cayman Islands corporation, (the “Subscriber”) hereby irrevocably subscribes for and agrees to purchase from the Company, on the basis of the representations and warranties and subject to the terms and conditions set forth herein, 750,000 common shares in the capital of the Company (the “Shares”) at the price of US$0.20 per Share (such subscription and agreement to purchase being the “Subscription”) and warrants to purchase 500,000 shares of Common Stock in the Company for a period of five years from this agreement at a strike price of $0.30 per share (warrant agreement attached) for the total purchase price of $150,000 (the “Subscription Proceeds”), of which $120,000 is being tendered herewith and $30,000 is due and owing by the Company to the Subscriber based on the terms of a prior transaction, on the basis of the representations and warranties and subject to the terms and conditions set forth herein.

1.2 Subject to the terms hereof, the Subscription will be effective upon its acceptance by the Company. The Subscriber acknowledges that the offering of the Shares contemplated hereby is part a private placement of Shares having an aggregate subscription level of US$150,000 (the “Offering”). The Offering is not subject to any minimum aggregate subscription level.

2. Payment

2.1 The Subscription Proceeds must accompany this Subscription and shall be paid by certified check or bank draft drawn on a U.S. national bank made payable and delivered to the Company. Alternatively, the Subscription Proceeds may be wired to the Company to the wiring instructions that are provided in this Subscription Agreement.

2.2 The Subscriber acknowledges and agrees that this Subscription Agreement, the Subscription Proceeds and any other documents delivered in connection herewith will be held on behalf of the Company. In the event that this Subscription Agreement is not accepted by the Company for whatever reason, which the Company expressly reserves the right to do, within 30 days of the delivery of an executed Subscription Agreement by the Subscriber, this Subscription Agreement, the Subscription Proceeds (without interest thereon) and any other documents delivered in connection herewith will be returned to the Subscriber at the address of the Subscriber as set forth in this Subscription Agreement.

2.3 Where the Subscription Proceeds are paid to the Company, the Company is entitled to treat such Subscription Proceeds as an interest free loan to the Company until such time as the Subscription is accepted and the certificates representing the Shares have been issued to the Subscriber.

3. Questionnaire and Undertaking and Direction

3.1 The Subscriber must complete, sign and return to the Company the following documents:

(a) two (2) executed copies of this Subscription Agreement; and

(b) a Prospective Investor Suitability Questionnaire in the form attached as Appendix 1 (the“Questionnaire”).

3.2 The Subscriber shall complete, sign and return to the Company as soon as possible, on request by the Company, any documents, questionnaires, notices and undertakings as may be required by regulatory authorities, stock exchanges and applicable law.

4. Closing

4.1 Closing of the offering (the “Offering”) of the Shares (the “Closing”) shall occur on September ___, 2008, or on such other date as may be determined by the Company (the “Closing Date”).

5. Acknowledgements of Subscriber

5.1 The Subscriber acknowledges and agrees that:

(a) the Shares have not been registered under the 1933 Act, or under any state securities or“blue sky” laws of any state of the United States, and are being offered only in a transaction not involvingany public offering within the meaning of the 1933 Act, and, unless so registered, may not be offered or sold in the United States or to U.S. Persons (as defined herein), except pursuant to an effective registration statement under the 1933 Act, or pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the 1933 Act, and in each case only in accordance with applicable state securities laws;

(b) the Company will refuse to register any transfer of the Shares not made in accordancewith the provisions of Regulation S, pursuant to an effective registration statement under the 1933 Act orpursuant to an available exemption from, or in a transaction not subject to, the registration requirements of the 1933 Act;

(d) the decision to execute this Subscription Agreement and purchase the Shares agreed tobe purchased hereunder has not been based upon any oral or written representation as to fact or otherwisemade by or on behalf of the Company and such decision is based entirely upon a review of information (the “Company Information”) which has been provided by the Company to the Subscriber. If the Company has presented a business plan or any other type of corporate profile to the Subscriber, the Subscriber acknowledges that the business plan, the corporate profile and any projections or predictions contained in any such documents may not be achieved or be achievable;

(e) the Subscriber and the Subscriber's advisor(s) have had a reasonable opportunity to askquestions of and receive answers from the Company regarding the Offering, and to obtain additionalinformation, to the extent possessed or obtainable without unreasonable effort or expense, necessary to verify the accuracy of the information contained in the Company Information, or any business plan, corporate profile or any other document provided to the Subscriber;

(f) the books and records of the Company were available upon reasonable notice forinspection, subject to certain confidentiality restrictions, by the Subscriber during reasonable businesshours at its principal place of business and that all documents, records and books pertaining to this Offering have been made available for inspection by the Subscriber, the Subscriber's attorney and/or advisor(s);

(g) by execution hereof the Subscriber has waived the need for the Company tocommunicate its acceptance of the purchase of the Shares pursuant to this Subscription Agreement;

(h) the Company is entitled to rely on the representations and warranties and the statementsand answers of the Subscriber contained in this Subscription Agreement and in the Questionnaire, and theSubscriber will hold harmless the Company from any loss or damage it may suffer as a result of the Subscriber's failure to correctly complete this Subscription Agreement or the Questionnaire;

(i) the Subscriber will indemnify and hold harmless the Company and, where applicable, itsrespective directors, officers, employees, agents, advisors and shareholders from and against any and allloss, liability, claim, damage and expense whatsoever (including, but not limited to, any and all fees, costs and expenses whatsoever reasonably incurred in investigating, preparing or defending against any claim, lawsuit, administrative proceeding or investigation whether commenced or threatened) arising out of or based upon any representation or warranty of the Subscriber contained herein, the Questionnaire or in any other document furnished by the Subscriber to the Company in connection herewith, being untrue in any material respect or any breach or failure by the Subscriber to comply with any covenant or agreement made by the Subscriber to the Company in connection therewith;

(j) the issuance and sale of the Shares to the Subscriber will not be completed if it would beunlawful or if, in the discretion of the Company acting reasonably, it is not in the best interests of theCompany;

(k) the Subscriber has been advised to consult its own legal, tax and other advisors withrespect to the merits and risks of an investment in the Shares and with respect to applicable resalerestrictions and it is solely responsible (and the Company is in any way responsible) for compliance with applicable resale restrictions;

(l) the Shares are not listed on any stock exchange or automated dealer quotation systemand no representation has been made to the Subscriber that any of the Shares will become listed on anystock exchange or automated dealer quotation system, except that currently certain market makers make a market in shares of the Company on the Over the Counter Bulletin Board (“OTCBB”);

(m) neither the SEC nor any other securities commission or similar regulatory authority hasreviewed or passed on the merits of the Shares;

(n) no documents in connection with this Offering have been reviewed by the SEC or anystate securities administrators;

(o) there is no government or other insurance covering any of the Shares; and

(p) this Subscription Agreement is not enforceable by the Subscriber unless it has beenaccepted by the Company, and the Subscriber acknowledges and agrees that the Company reserves theright to reject any Subscription for any reason.

6. Representations, Warranties and Covenants of the Subscriber

6.1 The Subscriber hereby represents and warrants to and covenants with the Company (which representations, warranties and covenants shall survive the Closing) that:

(a) the Subscriber is resides in the United States;

(b) the Subscriber has received and carefully read this Subscription Agreement;

(c) the Subscriber has the legal capacity and competence to enter into and execute thisSubscription Agreement and to take all actions required pursuant hereto and, if the Subscriber is acorporation, it is duly incorporated and validly subsisting under the laws of its jurisdiction of incorporation and all necessary approvals by its directors, shareholders and others have been obtained to authorize execution and performance of this Subscription Agreement on behalf of the Subscriber;

(d) the Subscriber (i) has adequate net worth and means of providing for its current financialneeds and possible personal contingencies, (ii) has no need for liquidity in this investment, and (iii) is ableto bear the economic risks of an investment in the Shares for an indefinite period of time, and can afford the complete loss of such investment;

(e) the Subscriber is aware that an investment in the Company is speculative and involvescertain risks, including the possible loss of the investment;

(f) the entering into of this Subscription Agreement and the transactions contemplatedhereby do not result in the violation of any of the terms and provisions of any law applicable to, or, ifapplicable, the constating documents of, the Subscriber, or of any agreement, written or oral, to which the Subscriber may be a party or by which the Subscriber is or may be bound;

(g) the Subscriber has duly executed and delivered this Subscription Agreement and itconstitutes a valid and binding agreement of the Subscriber enforceable against the Subscriber;

(h) the Subscriber has the requisite knowledge and experience in financial and businessmatters as to be capable of evaluating the merits and risks of the investment in the Shares and theCompany, and the Subscriber is providing evidence of such knowledge and experience in these matters through the information requested in the Questionnaire;

(i) the Subscriber understands and agrees that the Company and others will rely upon thetruth and accuracy of the acknowledgements, representations and agreements contained in thisSubscription Agreement, and agrees that if any of such acknowledgements, representations and agreements are no longer accurate or have been breached, the Subscriber shall promptly notify the Company;

(j) All information contained in the Questionnaire is complete and accurate and may berelied upon by the Company, and the Subscriber will notify the Company immediately of any materialchange in any such information occurring prior to the closing of the purchase of the Shares;

(k) the Subscriber is purchasing the Shares for its own account for investment purposes onlyand not for the account of any other person and not for distribution, assignment or resale to others, and noother person has a direct or indirect beneficial interest is such Shares, and the Subscriber has not subdivided his interest in the Shares with any other person;

(l) the Subscriber is not an underwriter of, or dealer in, the common shares of the Company,nor is the Subscriber participating, pursuant to a contractual agreement or otherwise, in the distribution ofthe Shares;

(m) the Subscriber has made an independent examination and investigation of an investmentin the Shares and the Company and has depended on the advice of its legal and financial advisors andagrees that the Company will not be responsible in anyway whatsoever for the Subscriber's decision to invest in the Shares and the Company;

(n) if the Subscriber is acquiring the Shares as a fiduciary or agent for one or more investoraccounts, the investor accounts for which the Subscriber acts as a fiduciary or agent satisfy the definitionof an “Accredited Investor”, as the term is defined under Regulation D of the 1933 Act;

(o) if the Subscriber is acquiring the Shares as a fiduciary or agent for one or more investoraccounts, the Subscriber has sole investment discretion with respect to each such account, and theSubscriber has full power to make the foregoing acknowledgements, representations and agreements on behalf of such account;

(p) the Subscriber is not aware of any advertisement of any of the Shares and is notacquiring the Shares as a result of any form of general solicitation or general advertising includingadvertisements, articles, notices or other communications published in any newspaper, magazine or similar media or broadcast over radio or television, or any seminar or meeting whose attendees have been invited by general solicitation or general advertising; and

(q) no person has made to the Subscriber any written or oral representations:

(i) that any person will resell or repurchase any of the Shares;

(ii) that any person will refund the purchase price of any of the Shares;

(iii) as to the future price or value of any of the Shares; or

(iv) that any of the Shares will be listed and posted for trading on any stockexchange or automated dealer quotation system or that application has been made to list and postany of the Shares of the Company on any stock exchange or automated dealer quotation system.

6.2 In this Subscription Agreement, the term “U.S. Person” shall have the meaning ascribed thereto in Regulation S and for the purpose of the Subscription includes any person in the United States.

7. Acknowledgement and Waiver

7.1

The Subscriber has acknowledged that the decision to purchase the Shares was solely made on the basis of publicly available information. The Subscriber hereby waives, to the fullest extent permitted by law, any rights of withdrawal, rescission or compensation for damages to which the Subscriber might be entitled in connection with the distribution of any of the Shares.

7.2

The Subscriber hereby waives, for this and only this offering, its anti-dilution protection that it received as part of its $300,000 Note and $300,000 common stock purchase from August 6, 2008. In exchange for such waiver, the subscriber will have the strike price of its 1,000,000 August 6, 2008 warrants lowered from $0.75 per share to $0.37 per share.

8. Representations and Warranties will be Relied Upon by the Company

8.1 The Subscriber acknowledges that the representations and warranties contained herein are made by it with the intention that they may be relied upon by the Company and its legal counsel in determining the Subscriber's eligibility to purchase the Shares under applicable securities legislation, or (if applicable) the eligibility of others on whose behalf it is contracting hereunder to purchase the Shares under applicable securities legislation.

The Subscriber further agrees that by accepting delivery of the certificates representing the Shares on the Closing Date, it will be representing and warranting that the representations and warranties contained herein are true and correct as at the Closing Date with the same force and effect as if they had been made by the Subscriber at the Closing Date and that they will survive the purchase by the Subscriber of Shares and will continue in full force and effect notwithstanding any subsequent disposition by the Subscriber of such Shares.

9. Resale Restrictions

9.1 The Subscriber acknowledges that any resale of the Shares will be subject to resale restrictions contained in the securities legislation applicable to each Subscriber or proposed transferee. The Subscriber acknowledges that the Shares have not been registered under the 1933 Act of the securities laws of any state of the United States and that the Company does not intend to register same under the 1933 Act, or the securities laws of any such state and has no obligation to do so. The Shares may not be offered or sold in the United States unless registered in accordance with federal securities laws and all applicable state securities laws or exemptions from such registration requirements are available.

10. Legending and Registration of Subject Shares

10.1 The Subscriber hereby acknowledges that that upon the issuance thereof, and until such time as the same is no longer required under the applicable securities laws and regulations, the certificates representing any of the Shares will bear a legend in substantially the following form:

“NONE OF THE SECURITIES REPRESENTED HEREBY HAVE BEEN REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED (THE “1933 ACT”), OR ANY U.S. STATE SECURITIES LAWS, AND, UNLESS SO REGISTERED, NONE MAY BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE 1933 ACT OR PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE 1933 ACT AND IN EACH CASE ONLY IN ACCORDANCE WITH APPLICABLE STATE SECURITIES LAWS.”

The Subscriber hereby acknowledges and agrees to the Company making a notation on its records or giving instructions to the registrar and transfer agent of the Company in order to implement the restrictions on transfer set forth and described in this Subscription Agreement.

11. Costs

11.1 The Subscriber acknowledges and agrees that all costs and expenses incurred by the Subscriber (including any fees and disbursements of any special counsel retained by the Subscriber) relating to the purchase of the Shares shall be borne by the Subscriber.

11.2 The Subscriber hereby acknowledges and agrees to the Company making a notation on its records or giving instructions to the registrar and transfer agent of the Company in order to implement the restrictions on transfer set forth and described in this Subscription Agreement.

12. Governing Law

12.1 This Subscription Agreement is governed by the laws of the State of Nevada and the federal laws of the United States of America applicable therein. The Subscriber, in its personal or corporate capacity and, if applicable, on behalf of each beneficial purchaser for whom it is acting, irrevocably agrees to the jurisdiction of the State of Nevada.

13. Survival

13.1 This Subscription Agreement, including without limitation the representations, warranties and covenants contained herein, shall survive and continue in full force and effect and be binding upon the parties hereto notwithstanding the completion of the purchase of the Shares by the Subscriber pursuant hereto.

14. Assignment

14.1 This Subscription Agreement is not transferable or assignable.

15. Severability

15.1 The invalidity or unenforceability of any particular provision of this Subscription Agreement shall not affect or limit the validity or enforceability of the remaining provisions of this Subscription Agreement.

16. Entire Agreement

16.1 Except as expressly provided in this Agreement and in the agreements, instruments and other documents contemplated or provided for herein, this Agreement supersedes all prior agreements regarding the sale of shares and contains the entire agreement between the parties with respect to the sale of the units, including any and all shares previously sold by the Company to the Subscriber, and there are no other terms, conditions, representations or warranties, whether expressed, implied, oral or written, by statute or common law, by the Company or by anyone else.

17. Notices

17.1 All notices and other communications hereunder shall be in writing and shall be deemed to have been duly given if mailed or transmitted by any standard form of telecommunication. Notices to the Subscriber shall be directed to the address on the signature page of this Subscription Agreement and notices to the Company shall be directed to it at the address written above, Attention: The President; fax number: (619) 575-9300.

18. Counterparts and Electronic Means

18.1 This Subscription Agreement may be executed in any number of counterparts, each of which, when so executed and delivered, shall constitute an original and all of which together shall constitute one instrument. Delivery of an executed copy of this Agreement by electronic facsimile transmission or other means of electronic communication capable of producing a printed copy will be deemed to be execution and delivery of this Agreement as of the date hereinafter set forth.

IN WITNESS WHEREOF, the Subscriber has duly executed this Subscription Agreement as of the date hereinafter set forth.

DELIVERY AND REGISTRATION INSTRUCTIONS

1.	Delivery - please deliver the Share certificates to:
	MKM Opportunity Master Fund, Ltd.
	c/o David Skriloff, MKM Capital Advisors, 420 Lexington Avenue, Suite 1718, New York, NY 10170

2.	Registration - registration of the certificates which are to be delivered at closing should be made as follows:
	same as above
	(name)


	(address)

3.	The undersigned hereby acknowledges that he or she will deliver to the Company all such additional completed forms in respect of the Subscriber's purchase of the Shares as may be required for filing with the appropriate securities commissions and regulatory authorities.

	David Skriloff, portfolio manager
	(Name of Subscriber – Please type or print)


	(Signature and, if applicable, Office)

	420 Lexington Avenue, Suite 1718
	(Address of Subscriber)

	New York, NY 10170
	(City, State, and Zip Code of Subscriber)

	United States of America
	(Country of Subscriber)


	(Fax Number and email address)

ACCEPTANCE

The above-mentioned Subscription Agreement in respect of the Shares is hereby accepted by Ethos Environmental, Inc.

DATED at __________________________________, the _______day of __________________, 2008.

ETHOS ENVIRONMENTAL, INC.

___________________________________________

Title:

Authorized Signatory

APPENDIX 1

ACCREDITED INVESTOR QUESTIONNAIRE

All capitalized terms herein, unless otherwise defined, have the meanings ascribed thereto in the Subscription Agreement.

This Questionnaire is for use by each Subscriber who is a US person (as that term is defined Regulation S of the United States Securities Act of 1933 (the “1933 Act”)) and has indicated an interest in purchasing Shares of ETHOS ENVIRONMENTAL, INC. (the “Company”). The purpose of this Questionnaire is to assure the Company that each Subscriber will meet the standards imposed by the 1933 Act and the appropriate exemptions of applicable state securities laws. The Company will rely on the information contained in this Questionnaire for the purposes of such determination. The Shares will not be registered under the 1933 Act in reliance upon the exemption from registration afforded by Section 3(b) and/or Section 4(2) and Regulation D of the 1933 Act. This Questionnaire is not an offer of the Shares or any other securities of the Company in any state other than those specifically authorized by the Company.

All information contained in this Questionnaire will be treated as confidential. However, by signing and returning this Questionnaire, each Subscriber agrees that, if necessary, this Questionnaire may be presented to such parties as the Company deems appropriate to establish the availability, under the 1933 Act or applicable state securities law, of exemption from registration in connection with the sale of the Shares hereunder.

The Subscriber covenants, represents and warrants to the Company that it satisfies one or more of the categories of “Accredited Investors”, as defined by Regulation D promulgated under the 1933 Act, as indicated below: (Please initial in the space provide those categories, if any, of an “Accredited Investor” which the Subscriber satisfies)

___X__ Category 1	An organization described in Section 501(c)(3) of the United States Internal Revenue Code,
	a corporation, a Massachusetts or similar business trust or partnership, not formed for the specific
	purpose of acquiring the Shares, with total assets in excess of US $5,000,000;
______ Category 2	A natural person whose individual net worth, or joint net worth with that person's spouse, on the
	date of purchase exceeds US $1,000,000;
______ Category 3	A natural person who had an individual income in excess of US $200,000 in each of the two most
	recent years or joint income with that person's spouse in excess of US $300,000 in each of those years and has a reasonable expectation of reaching the same income level in the current year;
______ Category 4	A “bank” as defined under Section (3)(a)(2) of the 1933 Act or savings and loan association or other institution as defined in Section 3(a)(5)(A) of the 1933 Act acting in its individual or fiduciary capacity; a broker dealer registered pursuant to Section 15 of the Securities Exchange Act of 1934 (United States); an insurance company as defined in Section 2(13) of the 1933 Act; an investment company registered under the Investment Company Act of 1940 (United States) or a business development company as defined in Section 2(a)(48) of such Act; a Small Business Investment Company licensed by the U.S. Small Business Administration under Section 301(c) or (d) of the Small Business Investment Act of 1958 (United States); a plan with total assets in excess of $5,000,000 established and maintained by a state, a political subdivision thereof, or an agency or instrumentality of a state or a political subdivision thereof, for the benefit of its employees; an employee benefit plan within the meaning of the Employee Retirement Income Security Act of 1974 (United States) whose investment decisions are made by a plan fiduciary, as defined in Section 3(21) of such Act, which is either a bank, savings and loan association, insurance company or registered investment adviser, or if the employee benefit plan has total assets in excess of $5,000,000, or, if a self- directed plan, whose investment decisions are made solely by persons that are accredited investors;
______ Category 5	A private business development company as defined in Section 202(a)(22) of the Investment Advisers Act of 1940 (United States);
______ Category 6	A director or executive officer of the Company;
______ Category 7	A trust with total assets in excess of $5,000,000, not formed for the specific purpose of acquiring the Shares, whose purchase is directed by a sophisticated person as described in Rule 506(b)(2)(ii) under the 1933 Act;
______ Category 8	An entity in which all of the equity owners satisfy the requirements of one or more of the foregoing categories;

Note that prospective Subscribers claiming to satisfy one of the above categories of Accredited Investor may be required to supply the Company with a balance sheet, prior years' federal income tax returns or other appropriate documentation to verify and substantiate the Subscriber's status as an Accredited Investor.

If the Subscriber is an entity which initialed Category 8 in reliance upon the Accredited Investor categories above, state the name, address, total personal income from all sources for the previous calendar year, and the net worth (exclusive of home, home furnishings and personal automobiles) for each equity owner of the said entity:

The Subscriber hereby certifies that the information contained in this Questionnaire is complete and accurate and the Subscriber will notify the Company promptly of any change in any such information. If this Questionnaire is being completed on behalf of a corporation, partnership, trust or estate, the person executing on behalf of the Subscriber represents that it has the authority to execute and deliver this Questionnaire on behalf of such entity.

IN WITNESS WHEREOF, the undersigned has executed this Questionnaire as of September ______, 2008.

If a Corporation, Partnership or Other Entity:		If an Individual:
MKM Opportunity Master Fund, Ltd.
Print or Type Name of Entity		Signature

Signature of Authorized Signatory		Print or Type Name

Corporation
Type of Entity		Social Security/Tax I.D. Number