QUAD/GRAPHICS, INC. 2010 OMNIBUS INCENTIVE PLAN STOCK OPTION AND DIVIDEND EQUIVALENT AWARD

Notwithstanding the foregoing, the transfer of legal or beneficial ownership of any of the shares of voting stock of the Company to a new entity shall not be a Change in Control if a majority of the voting stock of such new entity is owned by Permitted Holders. In the event such a transfer occurs, the foregoing definition of “Change in Control” shall be construed with respect to the new entity that owns all of the voting stock of the Company (as opposed to the Company itself).]

Termination Date:

Your Option expires at, and cannot be exercised after, the close of business at the Company's headquarters on the earliest to occur of:

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The ______ anniversary of the Grant Date;

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24 months after your termination of employment or service as a result of death;

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36 months after your termination of employment or service upon retirement or as a result of disability (within the meaning of Code Section 22(e)(3)); or

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90 days after your termination of employment or service for any other reason; provided that, if such termination of employment or service occurs prior to the date on which the Company's shareholders approve the Plan Amendments, your Option will not expire until 90 days after the date of such shareholder approval; and provided further that, if you die after such termination of employment or service and before the end of the applicable 90-day exercise period, the exercise period will be extended until 24 months after the date of your death.

If the date this Option terminates as specified above falls on a day on which the stock market is not open for trading or on a date on which you are prohibited by Company policy (such as an insider trading policy) from exercising the Option, the termination date shall be automatically extended to the first available trading day following the original termination date, but not beyond the tenth (10^th) anniversary of the Grant Date.

Manner of Exercise:

You may exercise your Option only to the extent vested and only if it has not terminated. In addition, you may not exercise your Option until after the Company's shareholders have approved the Plan Amendments. To exercise your Option, you must complete the “Notice of Stock Option Exercise” form provided by the Company and return it to the address or send it via facsimile or email as indicated on the form. The form will be effective when it is received by the Company, but exercise will not be completed until you pay the total exercise price and all applicable withholding taxes due as a result of the exercise to the Company.

If someone else wants to exercise your Option after your death, that person must contact the Company and prove to the Company's satisfaction that he or she is entitled to do so.

Your ability to exercise your Option may be restricted by the Company if required by applicable law.

Restrictions on Resale:

By accepting your Option, you agree not to sell any Shares acquired under your Option at a time when applicable laws, Company policies or an agreement between the Company and its underwriters prohibit a sale.

Restrictions on Transfer:

During your lifetime, this Option is only exercisable by you. You may not transfer, pledge or assign this Option, by operation of law or otherwise, except pursuant to your will or the laws of descent and distribution. If you attempt to transfer, assign, pledge, hypothecate or otherwise dispose of this Option, except as provided above, or in the event this Option is subject to levy or attachment, execution or similar process, the Company may terminate this Option by providing written notice to you.

Recoupment; Rescission of Exercise:

If the Committee determines that recoupment of incentive compensation paid to you pursuant to your Option is required under any law or any recoupment policy of the Company, then your Option will terminate immediately on the date of such determination to the extent required by such law or recoupment policy, any prior exercise of such Option may be deemed to be rescinded, and the Committee may recoup any such incentive compensation in accordance with such recoupment policy or as required by law. The Company shall have the right to offset against any other amounts due from the Company to you the amount owed by you hereunder and any exercise price and withholding amount tendered by you with respect to any such incentive compensation.

Dividend Equivalent Rights:

If the Company pays a quarterly cash dividend on the Stock and the record date for such dividend occurs on or after the Grant Date and prior to the earlier of (i) the date on which all of the Option Shares have been issued under this Option as a result of your exercise of the Option or (ii) date on which this Option has terminated, then you will be credited as of the payment date for the dividend with an amount equal to the product of (x) the per share amount of the dividend and (y) the number of unexercised Option Shares subject to this Option on such record date. Any amounts credited to you under this paragraph will be paid to you in cash (without interest) on December 31 of the year in which the amounts are credited, regardless of whether this Option is exercised or terminated prior to such December 31 payment date; provided that any amounts that would otherwise be payable to you under this paragraph prior to the date the Company's shareholders approve the Plan Amendments shall be deferred and paid on the December 31 first following the date of such shareholder approval. If you die after amounts are credited to you under this paragraph but before the amounts are paid, the amounts will be paid to your estate on the December 31 on which payment would have been made to you.

Miscellaneous:

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As a condition of the granting of your Option and the dividend equivalent rights, you agree, for yourself and your legal representatives or guardians, that this Award agreement shall be interpreted by the Committee and that any interpretation by the Committee of the terms of this Award agreement or the Plan and any determination made by the Committee pursuant to this Award agreement or the Plan shall be final, binding and conclusive.

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Subject to the terms of the Plan, the Committee may modify or amend this Award agreement without your consent as permitted by Section 17(a) of the Plan or: (i) to the extent such action is deemed necessary by the Committee to comply with any applicable law or the listing requirements of any principal securities exchange or market on which shares of the Company's Class A Common Stock are then traded; (ii) to the extent the action is deemed necessary by the Committee to preserve favorable accounting or tax treatment of any Award for the Company; or (iii) to the extent the Committee determines that such action does not materially and adversely affect the value of this Award or that such action is in the best interest of you or any other person who may then have an interest in this Award.

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Notwithstanding the foregoing, this Award agreement may not be amended, and the Company may not take any other action the effect of which is, to reduce the Exercise Price per Share of your Option other than (i) pursuant to Section 17(a) of the Plan, and in accordance with Section 1.409A-1(b)(5)(v)(B) of the Treasury Regulations, or (ii) in connection with a transaction which is considered the grant of a new option for purposes of Section 409A of the Code, provided that the new Exercise Price per Share is not less than Fair Market Value of a Share on the new grant date.

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As a condition of the granting of your Option and the dividend equivalent rights, you acknowledge and agree that this Award agreement and the Plan constitute the entire agreement of the parties with respect to the subject matter of this Award and the Plan.

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This Award agreement may be executed in counterparts.

Release:

By signing below and accepting this Award, you acknowledge that, effective as of the Grant Date, the Company is terminating its 1990 Stock Option Plan and 1999 Nonqualified Stock Option Plan and all awards, including options held by you, that were granted under such plans. You also acknowledge and agree that, in consideration of this Award, you hereby consent to such termination and you release and forever discharge the Company and its Affiliates from any and all claims, demands, damages, suits, proceedings, actions and/or causes of action of any kind, whether known or unknown, that you now have or may have had arising out of or otherwise relating to the terminated plans and awards or the termination thereof.

OPTIONEE INFORMATION

DESCRIPTION OF OPTION(S) BEING EXERCISED