Letter of Intent

Exhibit 10.1

Letter of Intent

Background

RETICLE, Party A is a company located in Delaware, USA;

RETICLE, Party B is a subsidiary of Party A;

RETICLE, Parties B and C signed a cooperation framework agreement in January 2024. Party C serves as the brand's property channel sales and media placement agent and has signed sales agreements with over 50 property management companies, covering community outdoor advertising (including elevator billboards, access lightboxes, garage lightboxes, butler's circle of friends, and community groups). Party C can sell and promote products in over 50,000 communities across more than 400 cities nationwide. According to the agreement, Party B provides product sales, promotion, and advertising services. To further strengthen the cooperation, the three parties agree to the following intentions:

After friendly negotiations, Parties A, B and C have decided that Party B's professional sales team will be responsible for the sales and promotion of Party C's products. This decision is based on principles of fairness, equality, and voluntariness, in accordance with relevant provisions of Contract Law, Company Law, and other applicable laws and regulations. The purpose of this cooperation is resource sharing, leveraging complementary advantages, and fostering mutually beneficial collaboration.

Parties A, B, and C are obligated to keep each other's business secrets confidential concerning the content of this letter of intent and the performance of the contract. Without the written consent of the other party, they shall not disclose such information to any third party. The term "business secrets" includes, but is not limited to, operating conditions, marketing strategies, intellectual property and technical information, customer lists and data, promotional materials, rights documents, and other business information of the parties.

Upon the effectiveness of this letter of intent, Parties A, B, and C form a community of shared interests and must comply with the requirements of integrating the project and this letter of intent. If any party violates any provision of this letter of intent, delays, refuses, temporarily changes, or unilaterally terminates any provision, and the defaulting party fails to rectify the situation after being notified and warned by the complying party, the defaulting party shall compensate for actual losses, expected benefits, and benefits obtained from the breach. The complying party has the right to decide whether to terminate this letter of intent and the related agreements based on the severity of the breach.

The term of this letter of intent is 3 months, from November 1, 2024, to January 31, 2025. If Parties A, B, and C intend to continue their cooperation, they shall begin negotiating a new contract one month before the expiration of this letter of intent.

In the event of a dispute arising during the performance of this letter of intent, Parties A, B, and C shall resolve it through consultation and arbitration. If parties fail to reach an agreement, parties may seek the people's court judgment in Beijing.

[SIGNATURE PAGE FOLLOWS]

Signature Page to Letter of Intent

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