10% Promissory Note dated January 1, 2010 with Scott Ferrari

Merger, Consolidation.or Acquisition.

Payee hereby agrees that, except as provided in this agreement, from and after the date hereof and until the date of repayment in full of the Obligations, Maker may, without the written consent of Payee, directly or indirectly, by operation of law or otherwise, merge or consolidate with, acquire all or substantially all of the assets or capital stock of, or otherwise combine with, any person or entity, which shall not affect the obligations of Maker.

Limitation of Liability.

Any director, officer, employee or stockholder, as such, of Maker shall not have any personal financial liability for any obligations of Maker under this note.

Representations and Warranties of Maker.

Maker represents and warrants that it: (i) has full power and authority to execute and deliver this note, and that execution and delivery of this note will not result in the breach of or default under, with or without the giving of notice and/or the passage of time, any other agreement, arrangement or indenture to which it is a party or by which it may be bound, or the violation of any law,statute,rule,decree,judgement or regulation of any other agreement, arrangement or indenture to which it is a party or which it may be bound, or the violation of any law,statue,rule,decree,judgement or regulation binding upon it; and (ii) has taken and will take all acts required, including but not limited to authorizing the signatory hereof on its behalf to execute this note, so that upon the execution and delivery of this note, it shall constitute the valid and legally binding obligation of Maker enforceable in accordance with the terms thereof

Miscellaneous.

Effect of Forbearance.

No forbearance, indulgence, delay or failure to exercise any right or remedy by Payee with respect to this note shall operate as a waiver or as acquiescence in any default.

Effect of single or partial exercise of right

No single or partial exercise of any right or remedy of Payee shall preclude any other or further exercise thereof or any exercise of any other right or remedy by Payee.

Governing Law: Jurisdiction.

This note shall be construed and enforced in accordance with, and the rights of the parties shall be governed by, the internal laws of the State of New York applicable to contracts made and to be performed entirely within such state. Any action, suit or proceeding in connection with this note may be brought against Maker in a court of record of the State of New York, County of Suffolk. Maker hereby consenting and submitting to the jurisdiction thereof, and service of process may be made upon maker, by certified or registered mail, at the address of Maker first set forth above, or at such other address as may be given in writing in future by Maker to Payee.

Headings.

The headings and captions of the various paragraphs herein are for convenience of reference only and shall in no way modify any of the terms or provisions of this note.

Loss, Theft, Destruction or Mutilation.

Upon receipt by Maker of evidence of loss, theft, destruction or mutilation of this note, Maker shall make and deliver or cause to be made and delivered to Payee a new note of like tenor in lieu of this Note.

Modification of Note or Waiver of Terms Thereof Relating to Payee

No modification or waiver of any of the provisions of this note shall be effective unless in writing and signed by Payee and then only to the extent set forth in such writing, nor shall any such modification or waiver be applicable except in the specific instance for which it is given. This note may not be discharged orally but only in writing duly executed by Payee.

Notice.

All offers, acceptances, notices, requests, demands and other communications under this Agreement shall be in writing, except as otherwise provided herein, shall be deemed to have been given only when delivered in person,via facsimile transmission if receipt thereof is confirmed by the recipient, or, if mailed, three days after mailing by certified or registered mail prepaid, to the parties respective addresses first set forth above, or at such other address as may be given in writing in future by either party to the other.

Representation of Maker

Maker represents that it has reviewed this note with legal counsel and that it understands the meaning and legal consequences of this note and the terms, conditions, representations, warranties and covenants set forth herein.

Right to Commence Proceedings in other Jurisdiction.

Nothing herein shall affect the right of Payee to commence legal proceedings or otherwise proceed against Maker in any other jurisdiction or to serve in any matter permitted by applicable law.

Successors and Assigns.

This note shall be binding upon Maker, its successors, assigns and transferees, and shall insure to the benefit of and be enforceable by Payee and its successors and assigns.

Waiver by Maker.

Maker hereby waives presentment for payment, demand, notice of nonpayment and dishonor, protest and notice of protest.

Waiver by Maker of Certain Claims and Rights.

In any action, suit or proceeding in connection with this note, Maker hereby waives (i) the right to interpose any defense based upon any claim of latches or the running of any statute of limitations; (ii) the right to interpose any defense based upon any set-off, deduction or counterclaim of any nature or description whatsoever, and (iii) any right to trial by jury.

This note shall be governed by the laws of the State of New York.

Any legal action or proceeding with respect to this agreement may be brought in the courts of the State of New York, Maker irrevocably consents to service of process in any such action by the mailing of copies thereof by registered or certified mail, postage prepaid, to them at its address, such service to be effective 30 days after mailing.

IN WITNESS WHEREOF, Maker has caused this note to be executed on its behalf by an officer thereunto duly authorized as of the date set forth above.

SPECIALTY BEVERAGE AND SUPPLEMENT INC.

a NEVADA Corporation