MediaAlpha, Inc. Contracts & Agreements

Second Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Eugene Nonko, dated August 1, 2023 (Filed With SEC on August 2, 2023)

Second Amendment to Amended and Restated Employment Agreement among MediaAlpha, QuoteLab, LLC and Steven Yi, dated August 1, 2023 (Filed With SEC on August 2, 2023)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Directors (Filed With SEC on February 27, 2023)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award for Officers other than Founders (Filed With SEC on February 27, 2023)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Founders (Filed With SEC on February 27, 2023)

Description of Registrants (Filed With SEC on February 27, 2023)

Severance Compensation Agreement among the Company, QuoteLab, LLC and Cathy Cunningham, dated June 21, 2022 (Filed With SEC on June 27, 2022)

Severance Compensation Agreement among the Company, QuoteLab, LLC and Jeffrey Coyne, dated June 21, 2022 (Filed With SEC on June 27, 2022)

Form of Performance-Based Restricted Stock Unit Award Agreement for Founders under 2020 Omnibus Incentive Plan (Filed With SEC on May 6, 2022)

First Amendment to Asset Purchase Agreement, dated as of March 29, 2022, by and among QuoteLab, LLC, CHT Buyer, LLC, Customer Helper Team, LLC and the Seller Members (Filed With SEC on March 30, 2022)

Amendment to Amended and Restated Employment Agreement among the Company, QuoteLab, LLC and Eugene Nonko, dated March 22, 2022 (Filed With SEC on March 28, 2022)

Amendment to Amended and Restated Employment Agreement among the Company, QuoteLab, LLC and Steven Yi, dated March 22, 2022 (Filed With SEC on March 28, 2022)

Asset Purchase Agreement, dated as of February 24, 2022, by and among QuoteLab, LLC, CHT Buyer, LLC, Customer Helper Team, LLC and the Seller Members (Filed With SEC on March 2, 2022)

Employment Agreement between the Company and Mr. Thompson dated November 2, 2021 (Filed With SEC on November 3, 2021)

Underwriting Agreement, dated March 18, 2021, by and among MediaAlpha, Inc., Guilford Holdings, Inc., QL Holdings LLC, White Mountains Investments (Luxembourg) S. r.l., Insignia... (Filed With SEC on March 24, 2021)

Form of Underwriting Agreement (Filed With SEC on March 16, 2021)

Fourth Amended and Restated Limited Liability Company Agreement of QL Holdings LLC, dated October 27, 2020 (Filed With SEC on November 2, 2020)

Employment Agreement, dated as of October 27 2020, by and among Tigran Sinanyan, QuoteLab, LLC and MediaAlpha, Inc (Filed With SEC on November 2, 2020)

Amended and Restated Employment Agreement, dated as of October 27 2020, by and among Eugene Nonko, QuoteLab, LLC and MediaAlpha, Inc (Filed With SEC on November 2, 2020)

Amended and Restated Employment Agreement, dated as of October 27 2020, by and among Steven Yi, QuoteLab, LLC and MediaAlpha, Inc (Filed With SEC on November 2, 2020)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Directors (Filed With SEC on November 2, 2020)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Officers other than Founders (Filed With SEC on November 2, 2020)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Founders (Filed With SEC on November 2, 2020)

MediaAlpha, Inc. 2020 Omnibus Incentive Plan (Filed With SEC on November 2, 2020)

Reorganization Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., QL Holdings LLC, QuoteLab, LLC, Guilford Holdings, Inc., White Mountains Investments (Luxembourg)... (Filed With SEC on November 2, 2020)

Stockholders Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., White Mountains Investments (Luxembourg) S. r.l., Insignia QL Holdings, LLC, Insignia A QL Holdings,... (Filed With SEC on November 2, 2020)

Exchange Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., QL Holdings LLC, Guilford Holdings, Inc. and holders of Class B-1 units of QL Holdings LLC party thereto (Filed With SEC on November 2, 2020)

Tax Receivables Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., QL Holdings LLC and certain other parties thereto (Filed With SEC on November 2, 2020)

Registration Rights Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., White Mountains Investments (Luxembourg) S. r.l., Insignia QL Holdings, LLC, Insignia A QL... (Filed With SEC on November 2, 2020)

Underwriting Agreement, dated October 27, 2020, by and among MediaAlpha, Inc., Guilford Holdings, Inc., QL Holdings LLC and White Mountains Investments (Luxembourg) S. r.l. and... (Filed With SEC on November 2, 2020)

Employment Agreement, dated as of October 2020, by and among Tigran Sinanyan, QuoteLab, LLC and MediaAlpha, Inc (Filed With SEC on October 23, 2020)

Amended and Restated Employment Agreement, dated as of October 2020, by and among Eugene Nonko, QuoteLab, LLC and MediaAlpha, Inc (Filed With SEC on October 23, 2020)

Amended and Restated Employment Agreement, dated as of October 2020, by and among Steven Yi, QuoteLab, LLC and MediaAlpha, Inc (Filed With SEC on October 23, 2020)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Directors (Filed With SEC on October 23, 2020)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Officers other than Founders (Filed With SEC on October 23, 2020)

2020 Form of MediaAlpha, Inc. 2020 Omnibus Incentive Plan Restricted Stock Unit Award Agreement for Founders (Filed With SEC on October 23, 2020)

MediaAlpha, Inc. 2020 Omnibus Incentive Plan (Filed With SEC on October 23, 2020)

Form of Reorganization Agreement (Filed With SEC on October 23, 2020)

Form of Tax Receivables Agreement (Filed With SEC on October 23, 2020)

First Amendment, dated October 21, 2020, to the Third Amended and Restated Limited Liability Company Agreement of QL Holdings LLC, dated as of July 1, 2020 (Filed With SEC on October 21, 2020)

Form of Registration Rights Agreement (Filed With SEC on October 20, 2020)

Form of Underwriting Agreement (Filed With SEC on October 20, 2020)

Form of Class A Common Stock Certificate of MediaAlpha, Inc (Filed With SEC on October 20, 2020)

Form of Reorganization Agreement (Filed With SEC on October 20, 2020)

Third Amended and Restated Limited Liability Company Agreement of QL Holdings LLC, dated as of July 1, 2020 (Filed With SEC on October 5, 2020)

Severance Agreement, entered into as of June 2, 2014, by and between Keith Cramer and QuoteLab, LLC (Filed With SEC on October 5, 2020)

Employment Agreement, dated as of February 3, 2019, by and among Eugene Nonko and QuoteLab, LLC, QuoteLab Holdings, Inc. and QL Holdings LLC (Filed With SEC on October 5, 2020)

Employment Agreement, dated as of February 3, 2019, by and among Steven Yi and QuoteLab, LLC, QuoteLab Holdings, Inc. and QL Holdings LLC (Filed With SEC on October 5, 2020)

2019 Form of Restricted Unit Award Agreement for Officers other than Founders (Filed With SEC on October 5, 2020)

2014 Form of Restricted Unit Award Agreement for Officers other than Founders (Filed With SEC on October 5, 2020)

Form of Restricted Unit Award Agreement for Founders (Filed With SEC on October 5, 2020)

Amended and Restated QL Holdings LLC Class B Restricted Unit Plan (Filed With SEC on October 5, 2020)

Form of Stockholders Agreement by and among White Mountains, Insignia and the Founders (Filed With SEC on October 5, 2020)

Form of Exchange Agreement (Filed With SEC on October 5, 2020)

Form of Tax Receivables Agreement (Filed With SEC on October 5, 2020)

Form of Fourth Amended and Restated Limited Liability Company Agreement of QL Holdings LLC (Filed With SEC on October 5, 2020)