Amendment to the Lulus Fashion Lounge Holdings, Inc. Omnibus Equity Plan

Exhibit 10.1

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AMENDMENT TO THE

LULU’S FASHION LOUNGE HOLDINGS, INC.

OMNIBUS EQUITY PLAN

WHEREAS, Lulu’s Fashion Lounge Holdings, Inc., a Delaware corporation (the “Company”) currently maintains and sponsors the Lulu’s Fashion Lounge Holdings, Inc. Omnibus Incentive Plan (the “Plan”); and

WHEREAS, Section 11.4 of the Plan provides that the Board of the Directors of the Company (“Board”) may amend the Plan from time to time; and

WHEREAS, the Board has determined it to be in its best interests to amend the Plan as set forth herein; and

NOW, THEREFORE, effective upon the Company’s Stockholders’ approval as set forth in Section 11.4 of the Plan, the following amendment to the Plan is hereby adopted:

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“Overall Share Limit” means the sum of (i) 5,719,000 Shares; (ii) any Shares that are subject to Prior Plan Awards that become available for issuance under the Plan pursuant to Article V; and (iii) an annual increase on the first day of each fiscal year beginning in 2022 and ending in 2031, equal to the lesser of (A) 4% of the Shares outstanding on the last day of the immediately preceding fiscal year and (B) such smaller number of Shares as determined by the Board or the Committee.

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IN WITNESS WHEREOF, the undersigned, a duly authorized officer of the Company, has executed this instrument as of the 13^th day of June 2023, on behalf of the Company.

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