____________________________________________________________________________________ Memorandumof Understanding ____________________________________________________________________________________ BETWEEN LIVE CURRENT MEDIA INC. AND BOARDOF CONTROL FOR CRICKET IN INDIA FOR DEVELOPMENTAND LAUNCH OF WEB PORTAL & RIGHTS THEREIN

 LIVE CURRENT MEDIA Inc., having its principal office at Suite 645, 375 Water St., Vancouver, BC, CANADA, V6C 5B6  (hereinafter referred to as “Live Current Media”, which expression shall, unless repugnant to the context thereof, mean and include its successors and assigns) of the FIRST PART;

BOARD OF CONTROL FOR CRICKET IN INDIA, a society registered under the Tamil Nadu Societies Registration Act, 1860, having its principal office at Brabourne Stadium, (North Stand), Veer Nariman Road, Churchgate, Mumbai 400020 (hereinafter referred to as “BCCI”), which expression shall, unless repugnant to the context thereof, mean and include its successors and permitted assigns) of the LAST PART.

LIVE CURRENT MEDIA has approached BCCI and expressed its willingness to fulfil the aforesaid desires of BCCI of promotion of cricket by building and operating "The BCCI Website” at its sole risk, costs and consequences.

BCCI has agreed to authorise LIVE CURRENT MEDIA to , design, build, operate, maintain and promote the BCCI Website as the official website of BCCI and the sole website sanctioned as such by BCCI (hereinafter referred to as “The BCCI Website”).

BCCI has agreed to support LIVE CURRENT MEDIA in operating The BCCI Website in the manner provided in this MOU.

LIVE CURRENT MEDIA  undertakes to design, build, operate, host and maintain the BCCI Website in accordance with highest industry standards, using its experience in developing engaging commercially successful web properties, as well as its cutting-edge knowledge of emerging Internet technologies and to promote the BCCI Website, all at its sole risk as to costs and consequences in the manner provided in this MOU and the Final Agreement to be entered into between LIVE CURRENT MEDIA and BCCI as provided in Clause 5 of this MOU. Each Party will bare the risks for the content and materials that they provide to “The BCCI Website” on the terms set out in this MOU.

LIVE CURRENT MEDIA will provide hosting services in respect of the BCCI Website in accordance with a service level agreement, which shall contain, inter alia, minimum levels of technical support and site availability, such service level agreement to be agreed between the Parties and included in the Final Agreement.

LIVE CURRENT MEDIA will further:

maintain the BCCI Website;

develop and enhance the BCCI Website on an ongoing basis and the Parties shall cooperate throughout the Term in connection with the same;

manage and coordinate the technical integration of all Internet based applications and opportunities that are to be included within the BCCI Website during the Term

BCCI will facilitate and provide support to LIVE CURRENT MEDIA in building, operating, maintaining and promoting the BCCI Website as outlined in Clause 3 of this MOU and as otherwise may reasonably be requested by LIVE CURRENT MEDIA from time to time.

LIVE CURRENT MEDIA will construct a web portal at CRICKET.COM (the "CRICKET.COM Portal") as 'the gateway to Indian Cricket', providing an integrated user experience between it, the BCCI Website and the IPL Website.  This does not mean that non-Indian cricket content will not be placed on the CRICKET.COM Portal.

LIVE CURRENT MEDIA shall ensure that there will always be a substantive link to the BCCI Website on the front page of the Live Current Media’s Cricket.com website

The BCCI Website will be “powered by cricket.com” and this will be prominantly displayed on the home page of the BCCI Website.  There will always be a substantive link to the Cricket.com Portal on the home page of The BCCI Website.

BCCI shall:

appoint LIVE CURRENT MEDIA to design, build, host, operate, maintain and promote the BCCI Website;

grant LIVE CURRENT MEDIA the exclusive right to designate the BCCI Website as the “Official Website of BCCI” or such other “official” designation as may be agreed between the Parties from time to time;

grant to LIVE CURRENT MEDIA(a) the right to use BCCI content on the BCCI Website (on an exclusive or non-exclusive basis as specified herein)  and (b) the licence set out in Clause 4.1 of this MOU; and

promote the BCCI Website and the Cricket.com Portal and provide LIVE CURRENT MEDIA with the assistance set out herein

The Parties agree that the renewal of the Final Agreement for a further term of 10 years (“Renewal”) will be mutually agreed upon by the Parties with discussions starting at least 180 days prior to the end of the Term and subject to the following conditions:

i) 

LIVE CURRENT MEDIA shall have the right of first and last refusal over the Renewal to work as follows:

a) 

LIVE CURRENT MEDIA shall have the option to bid on the Renewal, which bid must be irrevocable.

b) 

If Live current Media bid is not accepted, BCCI shall have the right to solicit bids from other potential partners.

c) 

Before BCCI accepts any third party bid for the Renewal, LIVE CURRENT MEDIA will have the right to match such third-party bid and shall be granted the Renewal if it matches such bid.

d) 

Throughout this process, BCCI shall not reveal any information about the LIVE CURRENT MEDIA bid in anyway whatsoever

ii) 

If the Parties do not agree on a Renewal for Live Current Media then the following will occur:

a) 

LIVE CURRENT MEDIA will take ownership over the entire customer database as built up on the BCCI Website over the TERM of the agreement

b) 

BCCI shall pay LIVE CURRENT MEDIA 1.5 times the content production costs for the BCCI Website that LIVE CURRENT MEDIA incurred during the original Term of the Final Agreement (as specified in the financial statements and agreed by the Parties)

c) 

There will be a 12 month transition period to the third party provider to ensure the BCCI Website continues to function, with Live Current Media offering all reasonable cooperation during this transition period to BCCI and such third party provider.  BCCI shall pay all pre-agreed costs incurred by LIVE CURRENT MEDIA during this transition period

d) 

LIVE CURRENT MEDIA will retain a non-exclusive right to make available on the Internet the video and photo archives of the BCCI matches that occurred during the Term, subject to the parties agreeing a term and a fair price for the grant of these non-exclusive rights.

In consideration of the appointment of LIVE CURRENT MEDIA and the rights granted to LIVE CURRENT MEDIA under this MOU and the Final Agreement, LIVE CURRENT MEDIA will pay BCCI a fee amounting to 50% of all Revenues (as defined below) generated from the BCCI Website per annum.  Provided however, LIVE CURRENT MEDIA shall ensure that the minimum fee paid to BCCI for each year of the BCCI Website shall be as set out in the table below (each a “Minimum Annual Fee”).  To avoid any confusion, the payment made will be the greater of (i) the Minimum Annual Fee (as set out below) and (ii) 50% of the Revenues for that year ("Fee").

In consideration of the rights granted to LIVE CURRENT MEDIA under this MOU and the Final Agreement, LIVE CURRENT MEDIA will pay BCCI a fee amounting to 5% of all Revenues (as defined above) generated from Live Current Media’s Cricket.com website (or any replacement thereof) per annum. (Note: This 5% is the same 5% referenced in the IPL MOU and is not additive)

All amounts due under this MOU and the Final Agreement (including without limitation the Minimum Annual Fee and any Additional Fees) must be paid by LIVE CURRENT MEDIA free and clear of, and without, deductions based on any currency control restrictions, import duties, or any sales, use, value added or other taxes or withholdings of any nature whatsoever.  If LIVE CURRENT MEDIA is required to make any deduction or withholding in respect of any taxes, imposts, duties or other such charges in respect of any payment due under the Final  Agreement, LIVE CURRENT MEDIA shall gross up the relevant amount to ensure that BCCI receives by the relevant payment date the full cash amount that it would otherwise have been entitled to receive had no such deduction or withholding been made.

LIVE CURRENT MEDIA shall have the option to prepay some or all of the Minimum Annual Fees at anytime during the Term of the agreement.  The amount to be prepaid will be calculated using an annual discount rate of 12.5%.  Prepayment will have the following impacts:

It shall be a condition of this MOU and the Final Agreement that, for the purpose of securing Live Current Media’s obligation to pay the Minimum Annual Fee, LIVE CURRENT MEDIA shall deliver to BCCI an irrevocable and unconditional Bank Guarantee (in a format and from a bank agreed with BCCI) on a rolling basis to guarantee the Minimum Annual Fee for one year on an on-going basis in respect of the season and by the due dates set out below:

Listed below are the key deliverables:

i)

The Parties will set up a joint committee (“Facilitation Committee”), which will comprise of such number of LIVE CURRENT MEDIA representatives and BCCI representatives as may be agreed upon by the Parties. The Facilitation Committee will be chaired by a nominee of the BCCI or such other person as agreed between the Parties.  It is agreed that the chair of the Facilitation Committee shall not have a casting vote on any issue.

ii)

The payment schedule set out in clause 1.10 and detailed in Schedule 2 may be subject to review by the Facilitation Committee from time to time, but it is accepted that the payment schedule may only be varied with the written agreement of both Parties.

iii)

All costs and expenses including travel, stay and other incidental and related costs/fees payable in relation to the BCCI Website shall be borne by the party incurring the expenses. Each party shall bear their own respective costs in relation to the drawing up of the MOU and the Final Agreement with respect to the BCCI Website.

iv)

LIVE CURRENT MEDIA shall bear all losses, liabilities, risks, etc. of whatsoever nature that may be suffered in relation to the BCCI Website and the LIVE CURRENT MEDIA Portal, save where such losses, liabilities, risks, etc. (a) relate to content that has been provided to LIVE CURRENT MEDIA by (or on behalf of) BCCI (unless the content is altered or amended by LIVE CURRENT MEDIA or used by LIVE CURRENT MEDIA other than for the purpose it was provided) or (b) are otherwise attributable to any breach by BCCI of this MOU) or (b) are otherwise attributable to any act or omission of BCCI. BCCI shall not in any manner be liable, subject to or held responsible for, and LIVE CURRENT MEDIA shall indemnify BCCI against, any costs, expenses, losses, liabilities, risks, suffered by BCCI in relation to content contained on the BCCI Website, except for content that has been provided by (or on behalf of) BCCI for use on the same (unless the content is altered or amended by LIVE CURRENT MEDIA or used by LIVE CURRENT MEDIA other than for the purpose it was provided) and/or in the event of gross misconduct or otherwise due to any breach of this MOU by BCCI.

v)

BCCI shall bear all losses, liabilities, risks, etc. of whatsoever nature that may be suffered in relation to content provided by it or on its behalf to LIVE CURRENT MEDIA for use on the BCCI Website unless the content is altered or amended by LIVE CURRENT MEDIA or used by LIVE CURRENT MEDIA other than for the purpose it was provided. LIVE CURRENT MEDIA shall not any in manner be liable, subject to or held responsible for, and BCCI shall indemnify LIVE CURRENT MEDIA against, any costs, expenses, losses, liabilities, risks, suffered by LIVE CURRENT MEDIA in relation to content contained on the BCCI Website that has been provided to LIVE CURRENT MEDIA by (or on behalf of) BBCI (unless the content is altered or amended by LIVE CURRENT MEDIA or used by LIVE CURRENT MEDIA other than for the purpose it was provided).  

vi)

LIVE CURRENT MEDIA shall submit annual statements of the income, expenditure and the Bank Account relating to the BCCI Website and (as applicable) the income of the LIVE CURRENT MEDIA Cricket.com Portal arising from BCCI content  to the Facilitation Committee by no later than 31 January for the preceding Year of the Term and the books of accounts shall not be finalized without the same being audited by independent auditors appointed jointly by BCCI and Live Current Media, at Live Current Media’s cost if any.  All such books of accounts shall be safely maintained by LIVE CURRENT MEDIA for 6 years after expiry or earlier termination of this MOU or the Final Agreement, whichever is later.

vii)

LIVE CURRENT MEDIA shall provide BCCI with regular reports on the building of the BCCI Website, and in any event not less than twice per annum. BCCI may, at its discretion, review the progress and plans on the BCCI Website rollout and it is agreed that the BCCI Website shall only be launched/promoted/operated after prior written approval of BCCI (not to be unreasonably withheld or delayed).

viii)

The following rollout schedule is currently anticipated:

a)  

BCCI Website – first version launched in August 2008.

 

ix)

It shall be a condition of this MOU and the Final Agreement that LIVE CURRENT MEDIA shall pay BCCI the Fee as follows:

a)  

For the initial three years, Live Current Media will pay the Minimum Annual Fee on a quarterly basis.  For the avoidance of doubt this payment will occur within 30 days of the quarterly timetable.  The initial quarterly payment will be due October 1st 2008.  After the first three years the Minimum Annual Fee will be paid on a bi-annual basis.  Schedule 2 details the payment amounts and timing over the Term of the agreement.

b)  

LIVE CURRENT MEDIA will make a further payment to BCCI of any additional share of the Revenues that is due to BCCI in excess of the Minimum Annual Fee (“Additional Fee”) within 60 days of the acceptance of the annual audited financial statements should there be an adjustment.

c)  

Time shall be of the essence of all payments of the Minimum Annual Fee and any Additional Fee and if LIVE CURRENT MEDIA fails to pay any amount due under this MOU and the Final Agreement by the relevant due date, BCCI shall be entitled but not obliged to charge LIVE CURRENT MEDIA interest on the overdue amount from the due date up to the date of actual payment at the rate of 12.0% per annum

 

x)

LIVE CURRENT MEDIA will manage, co-ordinate and execute all aspects of the BCCI Website rollout including funding and cash flow management subject to the provisions of this MOU.  

 

xi)

LIVE CURRENT MEDIA must obtain the prior written approval of BCCI for the domain name used for the BCCI Website and for every use of the BCCI logo and every use of names and/or logos of any BCCI sponsors, partners or franchises.

 

xii)

LIVE CURRENT MEDIA shall provide the editorial content for the BCCI Website and shall ensure that BCCI will have the right, through its representatives on the Facilitation Committee or otherwise, to participate in the editorial process and review the content of the BCCI Website from time to time prior to publication. LIVE CURRENT MEDIA will not include content on the BCCI Website and will remove content from the BCCI Website based on any reasonable requests from BCCI.

 

xiii)

LIVE CURRENT MEDIA shall comply with the reasonable instructions of BCCI in relation to the placement of official BCCI commercial partners’ names and/or logos (including without limitation those of the BCCI title sponsor and other official sponsors) it being acknowledged by BCCI that such instructions shall not materially detrimentally affect the ability of  to maximise revenues generated by advertising and sponsorship on the same.

The Parties agree that “Confidential Information” shall mean confidential information in whatever form disclosed by one Party to the other pursuant to or in connection with this MOU, and shall include, but not be limited to, the terms and conditions of this MOU and any drafts hereof, the Final Agreement and any drafts thereof, any correspondence relating to this MOU and/or the Final Agreement, concepts, trade-secrets, modules, rollout plans, know-how, techniques, processes, schematics, contracts, financial information, sales and marketing plans.

Neither Party shall disclose (or permit or cause its employees, agents or representatives to disclose), Confidential Information disclosed to it (including information disclosed during audit) by the other Party, to any other person, without the prior written consent of the other Party to whom the duty of confidentiality is owed, Except That either Party may disclose any such Confidential Information: (a) if and to the extent required by Law or for the purpose of any judicial proceedings; (b) if and to the extent required by regulatory or governmental body to which that party is subject, only to the extent that such requirement has the force of law; (c) to its professional advisers (which shall include in the case of BCCI IMG), auditors and bankers, and its (or its Affiliates') employees, agents or representatives; (d) if and to the extent the information is or has come into the public domain through no fault of that Party; and (e) if and to the extent the other Party has given prior written consent to the disclosure.

The restrictions contained in 2.2 shall continue to apply after the expiry or termination of the Final Agreement without limit in time.  For the avoidance of doubt, neither Party shall make or authorise any announcement concerning this Agreement save as separately and expressly agreed in writing by the other Party or as otherwise required by Law. Either party shall be entitled to any and all remedies available at law or in equity, including injunctive relief, in the event of any breach of such commitment to confidentiality

At expiry of this MOU or the Final Agreement or on earlier termination, each Party shall return to the other Party or destroy (at the other Party's election) Confidential Information disclosed to it by such other Party.

BCCI undertakes that it will not authorise any third party to call its website the “Official Website of the BCCI” or similar official website designation or grant to any third party the right to exploit in a website the exclusive BCCI content granted to LIVE CURRENT MEDIA as listed at Schedule 1 hereto.  BCCI also undertakes that it will not itself exploit in a website the BCCI content granted to LIVE CURRENT MEDIA as listed at Schedule 1 hereto.  The spirit of the agreement being that there will be one official, comprehensive BCCI Website and that it will be developed, operated, maintained and promoted by LIVE CURRENT MEDIA.

BCCI undertakes that it will not promote, market, advertise or endorse any similar or competitive websites or websites devoted to cricket coverage.

Promotion, Advertising and Marketing Support

1.  

The BCCI logo and the URL of The BCCI Website with a “powered by cricket.com” tag line or,

2.  

The BCCI logo and the URL of The BCCI Website 67% of the time and the cricket.com logo 33% of the time

i)  

BCCI acknowledges and recognises that LIVE CURRENT MEDIA will be the designer, developer, promoter and operator of the BCCI Website. Further, BCCI acknowledges and recognises that LIVE CURRENT MEDIA will consequently have the right to publicise the BCCI Website and use BCCI’s name in connection with the same.  BCCI shall itself, and shall procure that its franchisees, sponsors and other partners also publicise/promote the BCCI Website, including by way of links from their respective sites to the BCCI Website . 

ii)  

BCCI will participate in a reasonable number of press conferences, PR launches and other promotional mechanisms to jointly launch and promote throughout the Term the BCCI Website both in India and globally.  The times and locations of such mechanisms shall be agreed by the Parties acting reasonably and in good faith.  At a minimum a senior member of BCCI will be available at least 8 times during the year for press conferences or to be quoted in press releases.

iii)  

BCCI will use its reasonable endeavours to display the URL of the BCCI Website on all BCCI press releases, official announcements and all other official correspondence, in all relevant formats, including digital and print.  In any case such reasonable endevours will constitute in excess of 80% of such communications.

iv)  

BCCI will insert (wherever reasonably practicable but not less than 80% of the time) the URL of the BCCI Website in the world feed of BCCI matches and shall require its Broadcast Partners not to remove the same from their transmissions of the matches, it being acknowledged that such insertion shall at all times be subject to local broadcasting laws and regulations.  “Broadcast Partners” means the entities to which BCCI has licensed or may license from time to time the exclusive right to exhibit, transmit or otherwise make available audio and audio-visual coverage of BCCI matches (including interviews, awards and ceremonies around the matches) and player auctions via all media (subject to limited retained rights) it being acknowledged that at the time of this MOU Neo Sports is the Broadcast Partner, but that this is subject to change from time to time, and that the term “Broadcast Partners” shall also include the entities to which such Broadcast Partners sub-license some or all of the rights.

v)  

BCCI will set aside a portion of the ticker space on the world feed of BCCI matches to promote the BCCI Website and URL or contests that are being housed on the BCCI Website.  At a minimum such material will be shown 4 times per over.

vi)  

BCCI will endeavour to include the URL of the BCCI Website in all Print and Billboard Advertisements and will at a minimum include the URL in at least 80% of such communications.

vii)  

BCCI will endeavour to include the URL of The BCCI Website in all television advertisements that BCCI purchases and/or runs in ad-breaks and other television advertising communications purchased by BCCI and will at a minimum include the URL in at least 80% of such communications.

viii)  

BCCI will use its reasonable endeavours to display the URL of the BCCI Website during all live and press covered events, including but not limited to press conferences, award ceremonies, player auctions and cricket matches in a manner to be determined by BCCI (acting reasonably).

ix)  

BCCI agrees that up to 50% of the total screen space available on the BCCI Website may be used for advertisements and sponsor promotions.

x)  

Representatives of LIVE CURRENT MEDIA will be granted resonable stadium access to undertake in-stadium promotional and marketing activities on behalf of the BCCI Website.

xi)  

LIVE CURRENT MEDIA acknowledges and accepts that BCCI Sponsors are entitled to:

a)  

To be identified as official sponsors on the BCCI Website, subject to the terms of clause 1.14(xii) above, the location and manner of this mention will be determined by the Parties (acting reasonably).  However, the location or type of these mentions shall not materially detract from the BCCI Website’s revenue potential (e.g. the sponsorship mention will not be on “prime” real estate unless determined by LIVE CURRENT MEDIA)

b)  

A right of first refusal on sponsorship space on the BCCI Website. This sponsorship will be subject to a separate agreement (and separate consideration) between the sponsor and LIVE CURRENT MEDIA. If the BCCI Sponsors decline this option, LIVE CURRENT MEDIA reserves the right to seek sponsorship at prevailing market rates from other parties.

xii)  

BCCI grants to LIVE CURRENT MEDIA the right to prominent signage at the stadia where Indian Premier League matches are played to promote the BCCI Website (the specific location of such signage to be determined by BCCI acting reasonably).

xiii)  

LIVE CURRENT MEDIA agrees that:

 

(a)

inadvertent or accidental failure to include the URL of the BCCI Website shall be disregarded for the purposes of calculating the percentage appearance of such URL under clauses 3.1(iii), (iv), (vi) and (vii), and shall not be amount to breach, and

 

(b)

breach of clauses 3.1(iii), (iv), (vi) and (vii) shall not justify termination of this MOU or the Final Agreement.

xiv)  

The total promotion and marketing support of the BCCI Website by the BCCI will be the equivalent of at least US$2,000,000 p.a. of marketing spend to be allocated as reasonably determined by BCCI (including without limitation the value of inclusion of the URL in the world feed of the BCCI matches).  BCCI will make all reasonable endevours to meet this spending minimum.  If the value is not reached then the shortfall shall be made up in the next year.

xv)  

BCCI shall provide LIVE CURRENT MEDIA with prizes for use in competitions and as prizes in games (e.g. Fantasy League) on the BCCI Website.  These prizes will include but not be limited to:

·  

A minimum of 25 tickets to all BCCI matches.  Such tickets shall be in good locations within the stadium

·  

BCCI Memorobillia

·  

Stadium tours and access

i)  

LIVE CURRENT MEDIA shall have the exclusive right to display and commercially exploit all official BCCI still photographic images whose rights are owned and controlled by the BCCI, including such photographs taken at BCCI events, subject to the provisions of the press and photography accreditation arrangements, it being acknowledged that BCCI shall not be required to acquire rights to still photographic images of matches. LIVE CURRENT MEDIA must ensure that such still images may not be refreshed in such a way as to create any form of sequencing that is akin to a moving image or video.

ii)  

LIVE CURRENT MEDIA shall have the non-exclusive right to sell “Official” BCCI merchandise on the BCCI Website, either directly or via a link to other official BCCI merchandise outlets, it being acknowledged that the price of merchandise shall be set by BCCI. BCCI shall make available to LIVE CURRENT MEDIA exclusive limited edition BCCI merchandise (the exact merchandise to be jointly agreed by the Parties),  and reasonable and regular access to signed merchandise, memorabilia and souvenirs (eg. match balls, wickets, etc), in each case for sale or use in competitions on the BCCI Website.

iii)  

BCCI shall grant LIVE CURRENT MEDIA the exclusive right (subject only to the BCCI Broadcast Partner rights) to make available the following content on the BCCI Website on the Internet only:

a)  

An official live video and/or audio scorecard in relation to each match of the BCCI (which may incorporate “Clips”), it being acknowledged that there may be other websites that carry scorecards; and  

b)  

“Highlights” of each BCCI match.

iv)  

LIVE CURRENT MEDIA shall have the Non exlcusive right to exploit (including use and distribution) the audio-visual archive of BCCI matches on the Internet from 72 hours after the end of the relevant BCCI match. Till 2010. Post that it will be exclusive post 2010 till the contracted period

v)  

In relation to the content at 3.2(iii) and 3.2(iv), BCCI shall make available the world feed to LIVE CURRENT MEDIA at the venue of each BCCI match, and LIVE CURRENT MEDIA shall be entitled to edit the same to create the Clips and Highlights detailed in 3.2(iii) and (iv) above.

vi)  

LIVE CURRENT MEDIA shall have Exclusive internet rights to raw camera footage of BCCI Matches not used in the World Feed, which LIVE CURRENT MEDIA may exploit on as follows:

vii)  

From 72 hours after each Match, LIVE CURRENT MEDIA shall have the Exclusive right to license to third parties Internet rights to archive BCCI Match footage in a “clean format” that is owned and controlled by the BCCI, by way of clips and other exploitation.  “Clean format” means that the video will not contain the BCCI logo. Broadcast Partners shall have the right to commercially exploit archive BCCI footage but it shall always have the BCCI logo visible in the video.  LIVE CURRENT MEDIA shall obtain BCCI clearance for each proposed exploitation of these rights, it being acknowledged that LIVE CURRENT MEDIA shall not license television broadcast competitors of the Broadcast Partners until 72 hours after the end of the BCCI Match.

viii)  

LIVE CURRENT MEDIA shall have the exclusive right to produce and retail DVD titles incorporating the BCCI Matches on behalf of BCCI, each such DVD title to be subject to BCCI approval, not to be unreasonably withheld. Apart from the rights already given to Green Umbrella.

ix)  

LIVE CURRENT MEDIA shall have the exclusive right and license to operate official on-line fantasy leagues of BCCI

x)  

BCCI shall ensure that all official announcements of BCCI are promptly notified to LIVE CURRENT MEDIA to enable the same to be included on the BCCI Website

xi)  

The BCCI Website shall be the exclusive point of sign-up and distribution of the BCCI newsletter

xii)  

BCCI shall provide LIVE CURRENT MEDIA with preferential access such historic and on-going player, team, match and tournament statistics as LIVE CURRENT MEDIA reasonably requires in a suitable format to be agreed by the Parties

xiii)  

BCCI shall provide LIVE CURRENT MEDIA with exclusive and direct access to live scoring feeds from all matches if it does the same. If not, Live Current Media will have the exclusive access to the venue to do the same. This is further clarified that it applies to Cricket only sites.

xiv)  

BCCI shall use reasonable endeavours (including making reasonable requests to players under the terms of the player contracts) to provide access to coaches, owners, officials and BCCI players for interviews, blogs, profiles, fan meet and greet sessions, participation in Fantasy Leagues and other content, subject to applicable ICC, BCCI and other regulations. LIVE CURRENT MEDIA shall have the right to request specific players but it acknowledges and accets that BCCI can not guarantee participation by specific players at specific times.  However, BCCI commits that, in aggregate, LIVE CURRENT MEDIA will receive active player participation in the BCCI Website.

xv)  

Rights over the sale of tickets online will be determined in the Final Agreement.

xvi)  

BCCI shall grant LIVE CURRENT MEDIA the exclusive right to exploit (for online use and distribution only) BCCI’s historic archive of videos pre-1996.  For clarity, this right does not include the commercial syndication of the archive.

xvii)  

BCCI shall grant LIVE CURRENT MEDIA the right to make available selected  this content on the BCCI Website and the Cricket.com Portal or any other of its Cricket portals.

xviii)  

LIVE CURRENT MEDIA shall be entitled to sub-licence the rights set out in this clause 3.2, subject to obtaining BCCI’s prior written approval for such proposed sub-licence.   LIVE CURRENT MEDIA shall not sell any of the BCCI content set out above to brand category competitors of BCCI Sponsors without obtaining the prior written approval of BCCI

xix)  

Live Current Media will have the right to make special shows, clips and highlights for BCCI games.

4.1

BCCI grants to LIVE CURRENT MEDIA a non-exclusive, royalty-free, worldwide licence during the Term to use the names and logos of IPL, BCCI, official BCCI commercial partners (including without limitation those of the BCCI title sponsor and other official sponsors) in the form(s) provided to LIVE CURRENT MEDIA by BCCI on the BCCI Website and within any advertising or promotions for the same. LIVE CURRENT MEDIA agrees to comply with such reasonable guidelines as are provided to it in writing by BCCI from time to time in relation to the use of such names and logos.

 

(i)

all intellectual property rights (including but not limited to all copyright) in the design, look, feel, format and all content of the BCCI Website and BCCI will grant LIVE CURRENT MEDIA a licence to use such rights during the Term;

 

(ii)

all rights to any domain names registered by LIVE CURRENT MEDIA in connection with the BCCI Website and this MOU/the Final Agreement; and

 

(iii)

all rights to customer data of customer data of customers signing up through the BCCI Website, and BCCI shall grant LIVE CURRENT MEDIA a licence to use such data to promote the BCCI Website with authorisation from BCCI and the relevant customer (and subject to any applicable data protection laws and regulations).  It is acknowledged that 1.9(ii)(a) will apply if the Term of this MOU/the Final Agreement is not renewed, and LIVE CURRENT MEDIA shall own the rights to customer data of customers signing up through the Cricket.com Portal.

4.3

BCCI acknowledges and agrees that all intellectual property rights (including but not limited to all copyright) in the Cricket.com Portal (except for content that is included on the Cricket.com Portal that is owned by BCCI or content taken from the BCCI Website) shall vest, and remain vested, in LIVE CURRENT MEDIA.  Furthermore, all rights to the domain names registered by LIVE CURRENT MEDIA in relation to the Cricket.com Portal shall vest, and remain vested in, LIVE CURRENT MEDIA unless they relate to the BCCI.

4.4

BCCI shall warrant that BCCI content that it provides to LIVE CURRENT MEDIA under this MOU and the Final Agreement shall not infringe the rights of any third party in the form in which it is made available to LIVE CURRENT MEDIA.

4.5

LIVE CURRENT MEDIA acknowledges and agrees that BCCI has granted its official sponsors, suppliers and Broadcast Partners the right exploit on their respective websites certain of the content to be provided to LIVE CURRENT MEDIA under this MOU and shall be entitled to grant to official sponsors, suppliers and Broadcast Partners appointed in the future the right to exploit the same content on their respective websites.

4.6

Except for the content and means of exploitation set out at 3.2(iii) above LIVE CURRENT MEDIA acknowledges and accepts that it shall not be entitled without the further agreement of BCCI to make available on the BCCI Website any audio or audio-visual coverage of the BCCI matches and ceremonies and presentations around those matches until 72 hours after the same, and that if it does so BCCI may be in breach of its contracts with its Broadcast Partners.  Without limitation to the generality of the above, LIVE CURRENT MEDIA acknowledges and agrees that the BCCI Website shall not contain any live or as live continuous audio and/or audio-visual coverage of any BCCI match, unless LIVE CURRENT MEDIA is authorized to make available such coverage pursuant to a contract with a Broadcast Partner.  BCCI shall use its reasonable endeavours to make available to LIVE CURRENT MEDIA additional audio and/or audio-visual content for inclusion on the BCCI Website from time to time (as agreed by BCCI).

4.7

Without prejudice to the generality of the risk and cost being assumed by LIVE CURRENT MEDIA hereunder, LIVE CURRENT MEDIA shall ensure that the BCCI Website (and in particular any message boards or social networking platforms therein) shall contain nothing defamatory of the game of cricket, the ICC, BCCI or BCCI Sponsors or any players, coaches or other participants in the BCCI. Where LIVE CURRENT MEDIA becomes aware of any such content being included on the BCCI Website it shall remove the same as soon as reasonably practicable

 

4.8

If BCCI and/or Live Current Media becomes aware of any unauthorised exploitation by a third party of any of the rights granted to LIVE CURRENT MEDIA hereunder, or the infringement by a third party of the exclusivity granted to LIVE CURRENT MEDIA hereunder, the Parties shall jointly and promptly take such action as is necessary to end the same.

When signed by both Parties, this MOU is a legally binding agreement between the Parties with further terms and conditions to be negotiated and included in the Final Agreement.

The Final Agreement between the Parties shall be drafted and signed off to reflect the terms agreed in this MOU. BCCI and LIVE CURRENT MEDIA have agreed to go ahead with the press announcement that will be jointly approved by BCCI and LIVE CURRENT MEDIA before September 2008 to announce the launch of the BCCI Website.

LIVE CURRENT MEDIA shall be responsible for ensuring the compliance of the BCCI Website and the Cricket.com Portal with all applicable laws and regulations.

LIVE CURRENT MEDIA shall not be entitled to assign, sub-contract, or otherwise transfer any of its obligations under this MOU or the Final Agreement without the prior written consent of BCCI, and BCCI reserves the right to terminate the Final Agreement if LIVE CURRENT MEDIA ceases to carry on business.

This MOU (and the Parties agree that the subsequent Final Agreement) shall be governed by and construed in accordance with the substantive laws of India.  Any dispute arising out of or in relation to this MOU (or the Final Agreement) involving the interpretation or implementation of the clauses of this MOU (or the Final Agreement), or the breach, termination or validity thereof, shall be resolved in accordance with the procedures specified in this clause which shall be the sole and exclusive procedure for the resolution of any and all such disputes before seeking recourse to Arbitration.

The parties shall attempt in good faith to resolve any dispute arising out of or relating to this MOU (or the Final Agreement) promptly by good faith negotiations for a period of twenty-one (21) days from date of issuance of written notice that a dispute has arisen.

Any dispute which has not been resolved as provided herein within 21 days of the initiation of such procedure, shall be settled exclusively by arbitration in Mumbai India, in accordance with ARBITRATION AND CONCILIATION ACT, 1996.  The arbitration tribunal shall consist of 3 arbitrators, with each party designating one arbitrator and the said chosen arbitrators designating the third arbitrator. The place of arbitration in India shall be Chennai and the language of arbitration shall be English.  The arbitrators are not empowered to award damages in excess of compensatory damages and each party hereby irrevocably waives any right to recover such damages with respect to any dispute resolved by arbitration.

The Parties hereby agree any award of the tribunal shall be enforced in any court of competent jurisdiction in Mumbai.

This MOU shall be governed by and construed in accordance with the laws of India and shall be subject to the exclusive jurisdiction of the courts in Mumbai, India.