[Signature page to letter agreement with Lands End, Inc. dated February 1, 2015]

2014 Annual Incentive Plan Payment. The Company will pay to you the annual bonus that you would otherwise be entitled to receive under the Annual Incentive Plan (the “AIP”) in respect of the performance period ending on January 30, 2015 (i.e., the end of the 2014 fiscal year), as if you had remained employed through the date in 2015 that annual bonuses would otherwise be paid under the AIP. This bonus payment will be calculated based on the Company’s actual performance during fiscal year 2014, to be paid at the same time bonuses are paid under the AIP generally, but in no event later than two and one-half months following the end of the calendar year in which such fiscal year ends.

Cash Make-Whole Award Payment. The Company will pay the entire amount of the $247,976.47 make-whole cash award that would otherwise be payable to you if you had remained employed through September 1, 2015. This amount will be paid to you within seven days following the execution and non-revocation of the General Release and Waiver attached to this letter agreement as Exhibit A, which is substantially in the form attached to your Executive Severance Agreement with such revisions as have been agreed between you and the Company, within the time period referenced below.

Interim Period. In addition to the foregoing and for the avoidance of doubt, in consideration for your continuing to remain as an employee of the Company as sitting Chief Executive Officer of the Company from the date hereof through February 16, 2015 (the “Interim Period”), the Company will provide you with continued payment of your base salary and continued coverage under all welfare and retirement benefit plans. The Company shall also pay or reimburse up to $5,000 in legal fees that you may incur in connection with the negotiation of these arrangements.