Distribution Agreement dated as of December 1, 2022

Exhibit 10.1

DISTRIBUTION AGREEMENT

THIS DISTRIBUTION AGREEMENT (the “Agreement”) made and entered into this 1st day of December 2022, by and between Jupiter Wellness, Inc., a Florida Corporation, and their respective affiliates, whose address is:1061 E. Indiantown Road Suite Cl 10, Jupiter, Florida 33477 (the “Company”) and Ardis Enterprises LLC whose address is (the “Distributor”).

RECITALS

A. The Company develops, markets, distributes, and sells CaniSun and No Stingz, sunscreen and suncreens that provide protection form jellyfish sting at sea (the “Products”).

B. The Distributor desires to, market, and distribute the Company’s Products, and the Company agrees to engage the Distributor on the terms contained herein.

NOW THEREFORE, for and in consideration of the mutual covenants and agreements herein contained, the parties hereto agree as follows:

Recitals. The above recitals are true, correct, and incorporated herein by reference.

2. Appointment. Subject to the terms and conditions set forth in this Agreement, the Company hereby appoints the Distributor as the exclusive (subject to Section 9 herein) authorized distributor of the Products within the state of Florida (the “Territory”). With the exception of Walmart and Amazon online. The Distributor hereby accepts this appointment within the Territory and agrees to make all sales of the Products in accordance with this Agreement.

3. Duties and Obligations of the Distributor.

(a) The Distributor hereby agrees to use its reasonable best efforts to sell and market, promote and distribute the Company’s Products, and in connection therewith:

(b) The Distributor shall make no representations or warranties concerning the Company’s Products, other than as authorized by the Company.

(c) The Distributor agrees to submit PO’ s to the Company relating to the Distributor’s sales and marketing activities on a daily basis.

(d) The distributor agrees to the attached Appendix A representing the product price.

(e) The distributor will be paid the difference between Wholesale and Distributor pricing (appendix A) (25%) on all sales orders shipped bi-weekly.

(f)   The Distributor shall exert its reasonable best efforts to attain and sustain the maximum sales potential of the Products.

4. Duties of the Company. In addition to such other duties as are set forth in this Agreement, the Company shall provide the following services and information:

(a) The Company shall undertake the responsibility to assure that the Products and their packaging and labeling comply with all applicable statutory and regulatory standards and requirements.

(b) The Company shall use its best efforts, upon receipt and acceptance of Distributor’s orders, to timely deliver the Products to Distributor.

5. Proprietru.y of rights.

Title Ownership - Company: As between the Parties, Company owns and shall retain all rights, including Trade name, Intellectual Property Rights in and to the Product and any part thereto including any modifications and improvements thereto and to any document accompanying the Product, and any part thereto including any modifications, improvements, customization or translation made thereto (the “Documents”), and the Confidential Information (as defined in section 0). Distributor acknowledges company exclusive rights in and to the Materials, the Product and the active ingredient contained in the Product, and that the Product is unique and original to company and that company is the owner thereof. Distributor agrees to execute any documents reasonably requested by company to effect any of the foregoing.

For the Purposes of this Agreement, intellectual property rights shall include, without limitation, copyrights, trade secrets, trademarks, trade names, patents, know-how, the Trademarks, including without limitation, the No Stingz registered trade mark and other proprietary rights whether or not registered (“Intellectual Property Rights”).

Limitation of Rights. Without limiting the provisions of section O above, distributor shall not have any right to duplicate, translate, decompile, reverse engineer, or adapt the Product. Further, during the affectivity of this Agreement and three years following the expiry of the agreement, distributor shall not attempt to develop any such products that have active ingredients that have the effect of jellyfish sting inhibitor, or.make such claims on any of its products except those products that it buys from company.

Protection of Rights: Distributor shall cooperate fully with company in protecting company’s rights in the Product and Confidential Information (as defined in section 0). Without limiting the foregoing, distributor agrees to notify Company promptly in the event distributor becomes aware of any infringement of such rights. Company shall have the right, at its sole discretion, to prosecute lawsuits against third parties for infringement of company’s rights in the Product. Distributor agrees to fully cooperate with company, at company expense, in the prosecution of any such suit.

6. CONFIDENTIALITY

Confidential Information: The term Confidential Information shall mean any confidential and proprietary information of the Parties including without limitation, the Parties Information relating to the Product, the Materials and all Intellectual Property Rights therein, inventions, improvements, know-how, specifications, cost data, concepts, scientific, structural information, administrative manuals as well as information of business and commercial nature of the Parties, including without limitation customer and supplier lists, prospective customer leads, bills, ideas, financial and marketing information, price lists; in any form or medium whatsoever including in written, physical, digitalized, oral or visual form. Notwithstanding the foregoing, Confidential Information shall not include any information to the extent it; (i) is or becomes a part of the public domain through no act or omission on the part of the receiving party or its employees or agents; (ii) is disclosed to a third party by the disclosing party without restriction on such third party; (iii) is in the receiving party’s possession, without actual or constructive knowledge of an obligation of confidentiality with respect thereto, at or prior to the time of disclosure under this Agreement; (iv) is disclosed to the· receiving party by a third party having no obligation of confidentiality with respect thereto; or (v) is required to be disclosed by law.

Use of Confidential Information: During the affectivity of this Agreement and three years thereafter, any Confidential Information disclosed by, or obtained from, either Party shall be used solely for the purpose of this Agreement. The Party receiving the Confidential Information shall maintain such information in strict confidence and shall refrain from using, disclosing to any,third party, or otherwise exploiting any Confidential Information for any purpose not authorized in this Agreement. All tangible properties that incorporate or refer to any Confidential Information shall be returned to the disclosing Party or destroyed upon the termination of this Agreement.

7. Term and Termination

(a) The Term of the engagement of the Distributor and Company pursuant to the terms and conditions described in the Agreement shall commence on the signing of this agreement (the “Effective Date”) and continue yearly as long as the minimums in section 3(a) are met. Termination: The following termination rights are in addition to the termination rights or remedies that may be provided elsewhere in the Agreement, or according to law:

8. Warranties. The Company warrants and represents to the Distributor that the Products will be free from defects in material and workmanship at the time of shipment to Distributor. In the event of a defect in material or workmanship of the Products sold hereunder to the Distributor, the Company shall, for a period of ninety (90) days subsequent to the Product being shipped by the Company, REPAIR OR REPLACE ANY PRODUCT OR PARTS THEREOF WHICH PROVE TO BE DEFECTIVE IN WORKMANSHIP OR MATERIAL. THE FOREGOING IS IN LIEU OF ALL WARRANTIES, EXPRESS OR IMPLIED, AND ALL OTHER OBLIGATIONS OR LIABILITIES OF COMPANY, WITH REGARD TO THE PRODUCTS LISTED HEREIN WHICH IT MAY SELL TO DISTRIBUTOR. IN NO EVENT SHALL COMPANY BE LIABLE FOR CONSEQUENTIAL OR SPECIAL DAMAGES; NOR, EXCEPT AS IT MAY OTHERWISE SPECIFICALLY AGREE IN WRITING THROUGH AN AUTHORIZED REPRESENTATIVE, SHALL COMPANY BE LIABLE FOR TRANSPORTATION, LABOR, OR OTHER CHARGES FOR ADJUSTMENTS, REPAIRS, REPLACEMENT OF PARTS, INSTALLATION, OR OTHER WORK WHICH MAY BE DONE UPON OR IN CONNECTION WITH SUCH PRODUCTS BY DISTRIBUTOR, DEALERS OR OTHERS.

9. Relationship of the Parties. Distributor performance of its duties and obligations under this Agreement is as an independent contractor. Accordingly, nothing contained in this Agreement shall be construed as establishing an employer/employee, a partnership, agency, brokerage, or a joint venture reiationship between Distributor and The Company. Distributor is not granted any right or authority to assume or create any obligation or responsibility, express or implied, on behalf of or in the name of the Company or to bind the Company in any manner or thing whatsoever. The Distributor shall obtain all required workers’ compensation and employer’s liability insurance covering all sales persons and other employees. The Distributor accepts full and exclusive liability for the payment of any and all taxes, contributions or other sums payable for unemployment compensation insurance and retirement benefits, as well as all of the payroll taxes payable by reason of employment of sales persons or other employees. The Distributor shall be responsible for and hold the Company harmless for all claims, demands and suits resulting from any misconduct or negligence of the Distributor’s salespersons and employees.

10. Waivers/ Indemnifications.

(a) The failure of either the Company or the Distributor to enforce at any time any term, covenant or condition of the Agreement shall not be construed to constitute a waiver thereof of either party’s right to thereafter enforce such provisions.

(b) Indemnification: The Parties shall defend, indemnify and hold each other and their respective officers, directors, agents and employees, free and harmless, against all damages, costs, expenses, and losses incurred through and/or arising out of claims of third parties based on or related to (i) a breach of any representation, warranty or obligations hereunder by either Party; (ii) any action or inaction of either Party with respect to the performance of this Agreement; (iii) failure of a Party to comply with laws and regulations in respect of the Product.

(c) Arbitration: This Agreement shall be governed by the laws of the Israel without giving effect to conflict of laws provisions. All disputes and differences arising out of or relating to this Agreement or to its interpretation and any dispute that could arise from it shall be governed by the laws of Palm Beach County Florida. Any disputes that could arise from the understanding or application of this Agreement shall be submitted to the competent court, as follows: {i) if the action is commenced by Company, to the competent Courts of Florida; and (ii) if the action is commenced by Distributor to the competent court in Israel.

11. Assignment. The Agreement may not be assigned by either party without the prior written consent of the other party.

12. Notices. All notices which may be given in connection with this Agreement shall be directed to the parties hereto at the addresses listed in the initial paragraph of this Agreement. Each such notice will be delivered by international currier and shall be effective on the third working day after it has been delivered and sign.

13. Alterations, Modifications, Prior Agreements. All the understandings, agreements, covenants and representations of the parties are contained in this Agreement and shall not be altered or modified except in writing and signed by each of the parties hereto. This Agreement supersedes all previous agreements and statements, either written or implied, between the Company and the Distributor and shall be binding in all respects upon the parties and their heirs, successors and assigns. No statement or writing made before this Agreement and relied upon shall constitute a warranty.

14. Severability. The invalidity or unenforceability, in whole or in part, of any covenant, promise or undertaking, or any section, subsection, paragraph, sentence, clause, phrase or word or of any provision of this Agreement shall not affect the validity or enforceability of the remaining portions thereof.

15. Sales. This Agreement shall be binding upon the pru1ies, their successors and assigns. Should Company enter into a sale for the Company’s stock or assets to a third party, a condition of such sale shall be the continuation of this Agreement by the buyer.

16. Construction. This Agreement shall be construed within its fair meaning and not against the party drafting the Agreement.

17. Consultation with Counsel. The distributor acknowledges that the distributor has read all of the terms of this agreement, has had the opportunity to consult with independent counsel of the distributor’s own choice, understands the agreement, and agrees to abide by its terms and conditions.

IN WITNESS THEREOF, the parties hereto have executed this Agreement as of the date set forth above and shall be effective upon receipt at the Company’s principal place of business in

ARDIS ENTERPRISES LLC: