Amendment to Advertising and Sponsorship Agreement between Hoover's, Inc. and The FORTUNE Group (Time Inc.)

Summary

Hoover's, Inc. and The FORTUNE Group, a division of Time Inc., have agreed to amend their existing agreement regarding advertising and sponsorship. The amendment updates Hoover's obligations to purchase a specified amount of advertising and sponsorship in FORTUNE Group magazines, websites, or conferences over certain periods, at discounted rates. Hoover's retains discretion over the schedule and media for these placements, subject to FORTUNE's standard billing and terms. All other terms of the original agreement remain unchanged and in effect.

EX-10.4 6 a2063405zex-10_4.txt EXHIBIT 10.4 CONFIDENTIAL TREATMENT REQUESTED UNDER 17 C.F.R. SECTIONS 200.83 AND 230.496 EXHIBIT 10.4 September 24, 2001 Hoover's, Inc. 5800 Airport Blvd. Austin, Texas 78752 Attention: Jani Spede Dear Ms. Spede: Reference is made to the agreement dated as of January 29, 2001 (the "Agreement") by and between Hoover's, Inc. ("Hoover's") and The FORTUNE Group, a division of Time Inc. ("FORTUNE") and, for certain limited purposes, Warner Books Multimedia Corp. ("Warner Books"), as amended July 24, 2001. Hoover's and FORTUNE hereby agree to amend the Agreement upon the terms and conditions set forth herein. Section 5.1.2 shall be deleted in its entirety and replaced by the following: "5.1.2. BY HOOVER'S. Commencing April 1, 2001, Hoover's shall place through Insertion Orders a total of [*] worth of advertising in the FORTUNE Group Magazines and/or Web Advertising and/or in connection with sponsorship of FORTUNE conferences during the [*] period commencing April 1, 2001 at the discounted rates described in Section 5.2. In addition to the above [*] commitment, Hoover's shall place through Insertion Orders a total of [*] worth of advertising in the FORTUNE Group Magazines and/or Web Advertising and/or in connection with sponsorship of FORTUNE conferences during the period between April 1, 2002 and [*] at the discounted rates described in Section 5.2; provided that Hoover's agrees to provide a minimum of [*] of such [*] total through Insertion Orders for advertising and/or sponsorship to be provided during the period between [*] and [*]. Subject to the above timing requirements, Hoover's, at its sole discretion, shall determine the schedule and media for such advertising commitment and shall pay for such services as they are provided, in accordance with standard FORTUNE billing procedures. All such advertising shall be subject to the terms and conditions (excluding price) for the then current rate card of the applicable FORTUNE Group Magazine and/or FORTUNE Group Site and/or FORTUNE conference." - -------------------------- [*] Indicates that material has been omitted and confidential treatment requested therefor. All such material has been filed separately with the Commission pursuant to Rule 406. CONFIDENTIAL TREATMENT REQUESTED UNDER 17 C.F.R. SECTIONS 200.83 AND 230.496 Except as expressly herein modified, the Agreement dated as of January 29, 2001, as amended, is ratified, confirmed and remains in full force and effect. If the foregoing is in accordance with your understanding, please sign where indicated below and return for countersigning. THE FORTUNE GROUP, a division of Time Inc. By: /s/ ---------------------------------- Name: Christopher Poleway Title: President - Fortune Group ACCEPTED AND AGREED: HOOVER'S INC. By: /s/ ------------------------------ Name: Jani F. Spede Title: SVP, Sales & Marketing - -------------------------- [*] Indicates that material has been omitted and confidential treatment requested therefor. All such material has been filed separately with the Commission pursuant to Rule 406.