Heeling Sports Limited 2006 Bonus Plan Agreement

Summary

Heeling Sports Limited established a 2006 bonus plan for its management team, with payouts based on company financial performance, inventory and cash management, legal expense control, and individual objectives. Bonuses are determined by actual EBITDA versus plan, operational targets, and personal performance, with a maximum payout of twice the target bonus. To qualify, managers must be employed on December 31, 2006, with pro-rated eligibility for those joining during the year. Bonuses will be paid by March 1, 2007. The plan applies only to fiscal year 2006 and may be revised for 2007.

EX-10.17 14 a2171965zex-10_17.htm EXHIBIT 10.17
QuickLinks -- Click here to rapidly navigate through this document

Exhibit 10.17


HEELING SPORTS LIMITED 2006 BONUS PLAN
Period of Employment ending 12/31/06

Annual bonus payouts are in place to provide appropriate incentives for the management team of Heeling Sports Limited ("HSL"). The following attempts to set forth the parameters of the 2006 plan.

    1.
    50% of the bonus opportunity is based on HSL 2006 actual EBITDA versus the planned EBITDA as approved by the Board of Directors of Heeling, Inc. (the "Board") (see details below).

    2.
    25% of the bonus opportunity is based on 3 components:

    a.
    Inventory: HSL management will manage inventory to a maximum of 20% of the year's unit sales volume. For example: If unit sales are 500,000 for 2006 the maximum target inventory position would be 100,000 pair as of December 31, 2006.

    b.
    Cash: HSL management will manage cash within the current established line of credit.

    c.
    Legal Expenses: HSL management will mange legal expenses within the budgeted amounts.

    3.
    25% of the bonus opportunity is based on individual performance versus annual individual objectives. The individual performance portion of the bonus is subject to the manager and the Board approval.

    4.
    The maximum bonus is capped at 2x a manager's target bonus opportunity (i.e. $5,000 bonus opportunity can pay a maximum of $10,000).

    5.
    The bonus will be paid by March 1, 2007.

    6.
    A manager must be employed with HSL on December 31, 2006 to qualify for a bonus. Managers leaving HSL prior to December 31, 2006 will not be eligible for a bonus.

    7.
    Managers joining HSL during the year and employed on December 31, 2006 may be eligible for a pro-rated bonus.

    8.
    This bonus plan is in effect for HSL fiscal year 2006. The plan will be revisited and possibly revised for 2007.

EBITDA component (50% of Bonus Opportunity): The target EBITDA for 2006 is $9,025,078

The attached chart shows the payout for the EBITDA component of the bonus based on company performance:

    1.
    Legal defense fees will NOT be added back into the EBITDA unless approved in advance by the HSL Board of Directors

    2.
    Investment Banker fees WILL be added back into the EBITDA number since these expenses would be considered "non-operating" expenses and largely outside the control of the management team.


HEELING SPORTS LTD 2006 BONUS PLAN

2006 Bonus Payout Plan
  2006 Bonus Payout Plan
 
Actual EBITDA
  % of EBITDA v Plan
  Bonus Payout
  Actual EBITDA
  % of EBITDA v Plan
  Bonus Payout
 
$ 6,768,809   75 % 0 % $ 10,830,094   120 % 140 %
$ 6,859,059   76 % 4 % $ 10,920,344   121 % 142 %
$ 6,949,310   77 % 8 % $ 11,010,595   122 % 144 %
$ 7,039,561   78 % 12 % $ 11,100,846   123 % 146 %
$ 7,129,812   79 % 16 % $ 11,191,097   124 % 148 %
$ 7,220,062   80 % 20 % $ 11,281,348   125 % 150 %
$ 7,310,313   81 % 24 % $ 11,371,598   126 % 152 %
$ 7,400,564   82 % 28 % $ 11,461,849   127 % 154 %
$ 7,490,815   83 % 32 % $ 11,552,100   128 % 156 %
$ 7,581,066   84 % 36 % $ 11,642,351   129 % 158 %
$ 7,671,316   85 % 40 % $ 11,732,601   130 % 160 %
$ 7,761,567   86 % 44 % $ 11,822,852   131 % 162 %
$ 7,851,818   87 % 48 % $ 11,913,103   132 % 164 %
$ 7,942,069   88 % 52 % $ 12,003,354   133 % 166 %
$ 8,032,319   89 % 56 % $ 12,093,605   134 % 168 %
$ 8,122,570   90 % 60 % $ 12,183,855   135 % 170 %
$ 8,212,821   91 % 64 % $ 12,274,106   136 % 172 %
$ 8,303,072   92 % 68 % $ 12,364,357   137 % 174 %
$ 8,393,323   93 % 72 % $ 12,454,608   138 % 176 %
$ 8,483,573   94 % 76 % $ 12,544,858   139 % 178 %
$ 8,573,824   95 % 80 % $ 12,635,109   140 % 180 %
$ 8,664,075   96 % 84 % $ 12,725,360   141 % 182 %
$ 8,754,326   97 % 88 % $ 12,815,611   142 % 184 %
$ 8,844,576   98 % 92 % $ 12,905,862   143 % 186 %
$ 8,934,827   99 % 96 % $ 12,996,112   144 % 188 %
$ 9,025,078   100 % 100 % $ 13,086,363   145 % 190 %
$ 9,115,329   101 % 102 % $ 13,176,614   146 % 192 %
$ 9,205,580   102 % 104 % $ 13,266,865   147 % 194 %
$ 9,295,830   103 % 106 % $ 13,357,115   148 % 196 %
$ 9,386,081   104 % 108 % $ 13,447,366   149 % 198 %
$ 9,476,332   105 % 110 % $ 13,537,617   150 % 200 %
$ 9,566,583   106 % 112 %              
$ 9,656,833   107 % 114 %              
$ 9,747,084   108 % 116 %              
$ 9,837,335   109 % 118 %              
$ 9,927,586   110 % 120 %              
$ 10,017,837   111 % 122 %              
$ 10,108,087   112 % 124 %              
$ 10,198,338   113 % 126 %              
$ 10,288,589   114 % 128 %              
$ 10,378,840   115 % 130 %              
$ 10,469,090   116 % 132 %              
$ 10,559,341   117 % 134 %              
$ 10,649,592   118 % 136 %              
$ 10,739,843   119 % 138 %              



QuickLinks

HEELING SPORTS LIMITED 2006 BONUS PLAN Period of Employment ending 12/31/06
HEELING SPORTS LTD 2006 BONUS PLAN