Letter Agreement with Tim Kilpin, dated March 29, 2023

March 29, 2023

Tim Kilpin

Dear Tim,

I am pleased to offer you the position of President Toy, Licensing & Entertainment, at Hasbro, Inc. (“Hasbro” or the “Company”). In this position, you have the opportunity to make a significant contribution to our future success and we look forward to your first day, April 24, 2023.

Your initial gross base salary will be $32,692.31 bi-weekly, equivalent to $850,000.06 annually.

You will be eligible to participate in the Hasbro, Inc. Performance Reward Program for 2023, payable in 2024. Your target annual incentive will be 75% of your earned base salary for 2023. For the 2023 plan year only, you will receive a minimum incentive payment of $637,500 (your target incentive award). For subsequent plan years, you will be eligible to receive an incentive payment pursuant to the terms of the applicable PRP. The PRP annual bonus program is funded by the Company’s performance against annual financial targets set by the Compensation Committee (the “Compensation Committee”) of the Hasbro Board of Directors (the “Board”), with the Compensation Committee and Board having full discretion in the selection of the performance metrics to be used under the PRP, the target performance levels for each metric and the payouts associated with various levels of performance against target. Actual bonus payouts under the PRP are also based upon your individual contribution and the Company’s financial position and are subject to the Compensation Committee’s and Board’s ability to adjust payouts in their discretion to the level they deem appropriate. For fiscal years after 2023, your target annual incentive will be reviewed periodically by the Compensation Committee in accordance with the Company’s compensation philosophy, market conditions and other factors, and may be adjusted to the extent the Compensation Committee deems appropriate.

Subject to review and approval at the next meeting of the Compensation Committee, Hasbro will grant you a one-time restricted stock award with a grant-date value of $2,000,000 that will vest in equal annual installments over the three years from the grant date, subject to your continued employment with the Company through each annual vesting date. The award will be granted as soon as practical following your date of hire. The award is subject to the terms and conditions outlined in the individual award agreement and the terms and conditions of the Company’s Equity Incentive Plan.

You will also be eligible to participate in the company’s annual LTI (long-term incentive) program, to the extent that such programs are approved by Hasbro’s Compensation Committee, Board of Directors and senior management. All awards under such programs are discretionary. Your annual LTI target (approximate total value) for 2023 is 200% of base pay. You will be eligible to participate in the 2023 Award cycle. For other employees, the 2023 LTI awards were granted in February and March of 2023. Your proposed 2023 awards will be reviewed by the Compensation Committee at its next meeting and granted, subject to their approval. The Compensation Committee and Board set all of the terms for the annual LTI programs, including the types of awards granted, the mix of award types, and the terms of the awards, in their discretion. For fiscal years after 2023, your target annual LTI grant value will be reviewed periodically by the Compensation Committee in accordance with the Company’s compensation philosophy, market conditions and other factors, and may be adjusted to the extent the Compensation Committee deems appropriate.

You are eligible to participate in our Deferred Compensation Program as it exists and is in effect from time to time. This plan offers you an opportunity to defer current compensation on a pre-tax basis. Contributions to this plan receive an attractive tax-deferred interest credit. Enrollment must take place within 30 days from your hire date, otherwise, there is an annual open enrollment. Further information regarding the program will be provided to you.

Your official work location will be Pawtucket, RI, but you may also occasionally work from your home office in Lake Geneva, WI. The Company reserves the right to review this position from time to time to ensure that it can be successfully performed under these terms, and the Company can adjust the terms to the extent it deems necessary.

If your employment is terminated by the Company without cause (other than due to your disability or death), you will be eligible for benefits subject to and under the terms of the Hasbro, Inc. Severance Benefits Plan (the “Plan”), as such Plan is amended from time to time and exists on the date of your termination of employment.

Hasbro offers a competitive employee benefit program which includes medical, dental and vision coverage, 401(k) with Company match, short- & long-term income protection and life insurance. The eligibility criteria and detailed descriptions of these and other benefit programs as they currently exist are available online at https://hasbroenrollmentguide2023.paragonfiles.com/. Please note that you will have 31 days from your date of hire to enroll in your medical, dental and/or vision coverage. The Company reserves the right to amend the employee benefits and programs from time to time.

Please know that this offer is contingent upon you providing proof of your eligibility to work in the United States. To complete the I-9 form, please email clear copies of your appropriate identification as described on the list of Acceptable Documents to I-9@hasbro.com. These must be sent prior to your first day.

Our offer is also contingent upon receipt of a satisfactory report from a comprehensive background review conducted by our external consultant, HireRight. You will receive an email from HireRight with your system log-in details within two business days of acceptance of this offer.

As a new employee, you will attend Orientation that will include information about Hasbro history, products, and culture, and will include training on our Code of Conduct. We will be in touch shortly before your start date to provide details regarding your orientation.

The nature of Hasbro’s business is highly competitive. As a condition of employment, you will be required to sign an Invention Assignment and Confidentiality Agreement and an acknowledgement of the Company’s Insider Trading and Preclearance Policies. You will also be required to sign a non-compete and non-solicitation agreement in the form signed by other designated officers of the Company, which agreement has historically been re-executed annually in connection with the annual equity awards.

By accepting this offer, you represent and warrant that your employment with Hasbro will not violate any agreements, obligations, or understandings that you may have with any third party or prior employer. In furtherance of the foregoing, you have told us that you are not subject to any non-compete restrictions that may in any way apply to or restrict your service with Hasbro and its affiliates and subsidiaries. You agree not to make any unauthorized disclosure to Hasbro or use on behalf of Hasbro any confidential information belonging to any of your former employers (except in accordance with agreements between Hasbro and any such former employer). You also warrant that you do not possess any property containing a third party's confidential and proprietary information. Of course, during your employment with Hasbro, you may make use of information known and used by persons with training and experience comparable to your own, and information that is common knowledge in the industry or is otherwise legally available in the public domain.

While we anticipate a mutually rewarding and long-term relationship, please bear in mind that employment with Hasbro is at-will and nothing herein is intended to create, or creates, a contract for employment.

On behalf of the entire team, I am excited to welcome you and wish you much success.

Best Regards,

Chris Cocks

Chief Executive Officer

Naj Atkinson

EVP & Chief People Officer

Tim Kilpin/ Date