EMPLOYMENT AGREEMENT BY AND BETWEEN HARTVILLE GROUP, INC. AND DENNIS C. RUSHOVICH EFFECTIVE: MAY 1, 2005

Exhibit 10.1

EMPLOYMENT AGREEMENT

BY AND BETWEEN

HARTVILLE GROUP, INC.

AND

DENNIS C. RUSHOVICH

EFFECTIVE: MAY 1, 2005

EMPLOYMENT AGREEMENT

TABLE OF CONTENTS

				PAGES
1.		EMPLOYMENT			1
		1.1 General Duties and Title			1
		1.2 Other Positions of Executive			2
2.		TERM 2
3.		REMUNERATION			2
4.		WITHHOLDING			3
5.		INSURANCE AND OTHER BENEFIT PLANS			3
6.		VACATIONS, ILLNESS AND HOLIDAYS			3
7.		BUSINESS EXPENSES			3
8.		INDEMNIFICATION			4
9.		TERMINATION OF EMPLOYMENT			4
		9.1 Termination by the Company for Cause			4
		9.2 Definition of Cause			5
		9.3 Determination of For Cause Termination			5
		9.4 Termination by the Company Without Cause			6
		9.5 Voluntary Termination by the Executive			6
		9.6 Disability Termination			6
		9.7 Termination Due to Executive’s Death			7
10.		RESTRICTIVE COVENANTS; CONFIDENTIALITY; OWNERSHIP OF PROCEEDS OF EMPLOYMENT			7
		10.1 Solicitation of Employees; Customers; Agents or Representatives etc.			7
		10.2 Confidential Records			8
		10.3 Ownership of Proceeds of Employment			8
		10.4 Survival			9
		10.5 Enforceability; Remedies			9
11.		MISCELLANEOUS PROVISIONS			9
		11.1 Severability			9
		11.2 Execution in Counterparts			9
		11.3 Notices			9
		11.4 Entire Agreement and Subsequent Amendments			10
		11.5 Applicable Law			10
		11.6 Headings			11
		11.7 Binding Effect; Successors and Assigns			11
		11.8 Waiver			11
		11.9 Warranty and Capacity to Contract			11
		11.10 Arbitration			11
		11.12 Survival			12
		11.13 Costs of Preparation and Negotiation of Agreement			12

EMPLOYMENT AGREEMENT

THIS EMPLOYMENT AGREEMENT (the “Agreement”) dated as of the 1^st day of May, 2005 (the “Effective Date”) by and among HARTVILLE GROUP, INC. (the “Company”) a Nevada corporation, and DENNIS C. RUSHOVICH an individual currently residing at 56 Greens Circle, Stamford, CT 06903 (“Executive”).

WITNESSETH THAT

WHEREAS, the Company desires to employ Executive in accordance with the terms of this Agreement and Executive desires to be so employed by the Company; and

WHEREAS, the parties desire to set forth the employment understanding and terms and conditions of employment in a written agreement; and Executive wishes to accept such employment upon the terms and subject to the conditions hereinafter set forth;

NOW THEREFORE, in consideration of the mutual promises contained herein, the parties hereto hereby agree as follows:

1.		EMPLOYMENT
1.1		General Duties and Title
		On the Effective Date, the Company hereby employs Executive with the title/s designated in Exhibit A (the “Position Description”) attached hereto and forming a part of this Agreement.
		Executive’s primary responsibilities and duties are as described in Exhibit A. The primary responsibilities and duties of the Executive may be altered or amended by either (i) the mutual agreement of the Company and the Executive; or (ii) the establishment of new or modified duties, as determined by the Company after consultation with the Board of Directors of the Company (the “Board”). Any modifications or alterations to the duties assigned to the Executive will be consistent with the customary duties of a Chief Executive Officer and the education, background and experience of the Executive. Executive shall faithfully and substantially perform for the Company all such duties. Executive shall report to and take direction primarily from the Board. Executive agrees to act in the capacity of a member or officer of such boards as he may be appointed without remuneration other than the remuneration to which Executive Is otherwise entitled under this Agreement.
		Services rendered by Executive shall be rendered in accordance with recognized insurance and financial industry standards and recognized codes of conduct or ethics. Executive shall further promote and enhance the business purposes of the Company by entertainment and other means, including participation in professional organizations and activities, attendance at insurance, financial, or industry conventions and seminars, and membership in insurance or financial industry societies.

1.2		Other Positions of Executive
		Notwithstanding the foregoing, the Company acknowledges that the Executive has other business interests and ownerships as well as serving on the Boards of Directors of other companies including companies in which the Employee is a stockholder or owner. Subject to the provisions of Section 10 hereof, the Company acknowledges and consents to the continuation of these ownerships and relationships, provided they do not materially impair performance of the Executive’s duties under this Agreement.
2.		TERM
		The employment of Executive hereunder shall commence on the Effective Date and shall, unless this Agreement is sooner terminated as provided in Section 9 hereof, continue until April 30, 2006 and thereafter for additional one (1) year terms until each successive April 30 (each an “Anniversary Date”) provided, however, that if written notice of termination of this Agreement is given by party hereto to the other party hereto at feast ninety (90) days prior to an Anniversary Date, then this Agreement shall terminate no later than the Anniversary Date next following the date of such notice.
3.		REMUNERATION
		The Company (and/or an affiliate acting on behalf of the Company) will pay, or provide, to Executive as compensation for services to be rendered under Section 1 hereof, the following amounts:

	(a)		Monthly Base Salary
			A base salary (“Base Salary”) at the monthly equivalent rate of Two Hundred Thousand Dollars ($200,000) per annum.
	(b)		Stock Rights under the Company’s 2004 Nonstatutory Stock Option Plan, as, Amended (“Option Plan”)
			Options under the Option Plan to purchase up to 500,000 shares of the common stock of the Company on the terms and conditions set forth in the Stock Option Agreement being adopted by the parties simultaneously herewith.
	(c)		Living Expenses
			The Company shall provide the Executive with appropriate living quarters in or proximate to Canton, Ohio, and use of an automobile for the term hereof. Weekly round trip air travel on a regularly scheduled passenger airline carrier between Canton, Ohio and the Executive’s residence in Stamford, Connecticut will be paid for by the Company.
	(d)		Discretionary Cash Bonus

A cash bonus payable to the Executive at such times and in such amounts as the Company may, in its sole discretion, determine.

4.		WITHHOLDING
		Executive agrees that the Company shall withhold from any and all payments required to be made to Executive pursuant to this Agreement all actual or potential Federal, State, local and/or other taxes the Company determines are required or potentially will be required, to be withheld in accordance with applicable statutes and/or regulations from time to time in effect.
5.		INSURANCE AND OTHER BENEFIT PLANS
		Executive shall be entitled, during the period of employment with the Company, to participate in (i) the life insurance and disability insurance plans available to executives of the Company, including such accidental death or other benefits as may be provided under such plans, and (ii) the health and dental and vision plans available to officers (and their immediate families) of the Company, and (iii) such other employee benefit plans, including all employee welfare benefit plans and employee pension benefit plans, that currently are or will be made generally available to executives and salaried employees of the Company. Participation by or inclusion of the Executive in any benefit plan maintained by the Company shall be provided only to the extent that the Executive Is eligible under the terms and conditions of the applicable plan and, if required pursuant to the plan, the employee meets any insurance underwriting or other conditions validly required by the provider or carrier of the plan or the contracts, policies, or other terms of eligibility or participation issued in connection with the plan.
6.		VACATIONS, ILLNESS AND HOLIDAYS
		Without any loss or reduction of remuneration, Executive shall be entitled to be absent from Executive’s duties with the Company by reason of vacation for four (4) weeks for each year or illness for (4) four weeks for each year during the term of this Agreement. In addition, the Executive shall be entitled to such national and religious holidays as generally approved by the Company. The Executive shall be entitled to carry forward any unused sickness, vacation or holiday time accrued during a year to successive years of this Agreement until used.
7.		BUSINESS EXPENSES
		The Company recognizes that, in connection with Executive’s performance of his duties, functions and responsibilities hereunder, Executive will incur certain reasonable and necessary expenses. The Company agrees to pay or promptly reimburse Executive for all such reasonable business expenses, which are incurred in connection with the Company’s business, upon the presentation of statements setting forth the nature and amount of such expenses in reasonable detail, in accordance with the Company’s generally applicable guidelines and procedures from time to time.

8.		INDEMNIFICATION
		The Company shall indemnify, defend and hold harmless Executive, and shall cause each applicable entity controlled by the Company (defined for purposes of this Section 8 as a “Subsidiary”) to indemnify, defend and hold harmless Executive for general directors and/or officers liability in the normal course of Executive’s services on Company business or Subsidiary business, to the fullest extent allowed by law.
		To secure its indemnification obligations the Company has and shall maintain in full force and effect through the term of this Agreement directors and officers insurance coverage the provisions of which are summarized at Exhibit B. The use of the Company’s insurance coverage or policy to secure its or any Subsidiary’s indemnification on litigation shall not, however, limit the obligation of the Company or any Subsidiary to indemnify the Executive for claims or expenses either below the annual or periodic deductible limit in the policy or in excess of the policy limits or for items or events not covered by the policy.
		The Company shall be obligated, and shall cause each applicable Subsidiary, to pay the claims or expenses of the Executive required under this Section 8, including defense cost, directly to the third party to whom payment is due and owing, without the necessity of the Executive making such payment and seeking reimbursement from the Company or the Subsidiary.
		To the extent that the Executive is successful on the merits or otherwise in defense of any action, suit, or proceeding, or in defense of any claim, issue or matter brought against the Executive, the Executive shall be indemnified by the Company, and the Company shall cause each applicable Subsidiary to indemnify the Company, against all expenses, including defense and legal fees, incurred by the Executive.
		The provisions of this Section 8 shall survive the termination or expiration of Executive’s employment under this Agreement irrespective of the reason for such termination, provided that nothing herein shall be construed to provide Executive with any greater coverage or coverage for any period longer than Executive would have been entitled to receive under the terms of such insurance policy referred to herein (other than deductible and policy dollar limits).
9.		TERMINATION OF EMPLOYMENT
9.1		Termination by the Company for Cause
		In the event that Executive is removed from office by the Company for cause (as hereinafter defined), the employment of Executive under this Agreement shall terminate and Executive shall be entitled to receive all remuneration and benefits accrued hereunder to the date of such termination except for unvested Options under the Option Plan and Insurance which would by its terms lapse.
		No other or further payment of benefits under this Agreement will be due upon Termination for Cause, except as required by law, or under the Company’s insurance and other employee benefit plans and the procedures referred to in Sections 5 and 7.

9.2		Definition of Cause
		For purposes of this Agreement, the term “cause” shall mean (1) any willful material neglect by Executive, or material failure by Executive to substantially perform the duties and responsibilities of the Executive’s office or offices (other than any such failures resulting from Executive’s incapacity due to illness or injury), or (ii) any malfeasance or gross misconduct by Executive in connection with the performance of any of the duties or responsibilities or otherwise which would, in the view of a reasonable person, be materially prejudicial to the interests of the Company or any of its affiliates if Executive were retained in the respective office or offices, including without limitation, conviction of a felony, or (iii) actual indictment for, or formal admission to a felony or crime of moral turpitude, dishonesty, breach of trust or unethical business conduct or any crime involving the Company, or (iv) repeated material failure to adhere to the policies and directions of the Board of Directors, or failure of the Executive to devote sufficient time and efforts to the business of the Company and the duties and responsibilities hereunder so as to result In material impairment of the Executive’s performance hereunder, and with respect to 9.2.(i) or 9.2.(ii) or 9.2.(iv) herein, there has been a failure to cure such breach or a failure to modify Executive’s conduct within 30 days of receiving written notice of such breach specifying the factual reasons supporting the proposed dismissal for cause.
9.3		Determination of For Cause Termination
		A determination of a for cause termination shall be made by the Company as follows:

	(a)		The Chairman of Board shall first make a preliminary determination that the Executive should be reviewed for discharge for cause, The Company will not be required to provide any preliminary notice to the Executive of its intention to investigate the possible discharge of the Executive for cause.
	(b)		After investigating the circumstances surrounding the possible for cause termination of the Executive, the Company, through the Chairman, may immediately relieve or suspend the Executive from the Executive’s position by providing notice to the Executive. Upon notice of the suspension, the Executive shall immediately vacate the premises and remove all personal property from the premises of the Company. The Company shall have the absolute right to review any and all material in the possession of the Executive on the Company premises to determine those items, which are proprietary to the Company. After sorting the appropriate items, all personal items shall be delivered to the Executive at the location designation reasonably selected by the Executive.
	(c)		After concluding its investigation, the Company, through the Chairman of the Board, shall make a determination whether the Executive should be discharged for cause. The determination for discharge for cause shall be timely communicated in writing to the Executive.
	(d)		Until terminated, notwithstanding that any of the foregoing procedures are taking place, or have taken place, the Executive shall be entitled to and shall continue to accrue all remuneration and benefits provided for under this Agreement.

9.4		Termination by the Company Without Cause
		The Company expressly reserves the right to terminate the employment, or materially reduce the responsibilities, of Executive at any time for no reason or for any reason.
		In the event that Executive’s employment is so terminated or altered under this Section, Executive shall be entitled to receive:
		Six (6) monthly payments of the current monthly Base Salary, paid pursuant to the Company’s normal payroll practices
		In addition to the above payments if permitted under the appropriate plan documentation and if allowed by law, all health, dental and life insurance coverage provided to Executive under the employee benefit plans will be extended for such period as the Company is obligated to make monthly Base Salary payments to Executive in terms of this Section, unless Executive becomes covered by other employer plans. if coverage extensions are not permitted by law or under the plans, the Company shall pay to the Executive periodic bonuses equal to the insurance premium cost which would have been required as if the Executive were covered under the plan.
		Any unvested employer contributions attributable to Executive under any pension plan, shall be accelerated and deemed vested as of the date of termination of employment without cause. If the acceleration of vesting is not permitted by law or under the terms of the plan, the Company shall, in lieu of accelerated vesting, pay a bonus to the Executive in the amount of the account forfeiture under the plan.
9.5		Voluntary Termination by the Executive
		Executive shall be entitled, with not less than ninety (90) days written notice, to voluntarily terminate employment with the Company. If Executive elects such termination, Executive shall be entitled to receive the Executive’s monthly Base Salary defined under Section 3 and benefits defined under Section 5 until the end of such notice period. Executive shall also be entitled to exercise any vested rights under Sections 5 and 6.
		Even though the Executive is required to give not less than ninety (90) days advance written notice, the Company shall have the option to require that the Executive discontinue service on behalf of the Company at any time upon receipt of advance written notice of the Executive’s election to terminate; provided, however, that in such event the Company shall be required to continue the Base Salary and benefit payments through the ninety (90) day notice period.
9.6		Disability; Termination
		The Executive’s employment shall terminate if the Executive becomes so disabled as to be unable to substantially perform the services of the character contemplated by this Agreement, and such disability continues for a period of ninety (90) consecutive days. The Executive’s employment shall terminate at the conclusion of the 90-consecutive day disability. In such event, the Executive shall be entitled to receive the Executive’s

		monthly Base Salary defined under Section 3 and benefits defined under Section 5 until the end of the 90-consecutive day disability period. Executive shall also be entitled to exercise any vested rights under Sections 5 and 6.
		For purposes of this Agreement the term “disability” or “disabled” shall mean a physical or mental condition resulting from a bodily injury or disease or mental disorder which renders the Executive incapable of engaging in substantial gainful activity of the character contemplated by this Agreement and which can be expected to be of a long and continued duration. The disability of the Executive shall be determined by the Board based upon competent medical authority. The determination of a disability may be made by the Board independent of such determination being made under any other disability insurance plan sponsored or funded by the Company.
9.7		Termination Due to Executive’s Death
		This Agreement shall terminate if the Executive shall die, in which event the Executive’s estate or personal representative shall not be entitled to continue to receive Base Salary payments permitted under Section 3 or other benefits permitted under this Agreement, other than the monthly Base Salary for the period until death and those benefit continuation requirements imposed as a matter of law. With respect to other benefit entitlement under the bonus plan or other similar plans, the Executive’s estate shall only be permitted to such rights or benefits as otherwise provided in those plan documents.
10.		RESTRICTIVE COVENANTS; CONFIDENTIALITY; OWNERSHIP OF PROCEEDS OF EMPLOYMENT
10.1		Solicitation of Employees; Customers; Agents or Representatives etc.
		Executive agrees that, during the term of employment hereunder, and for a period of one (1) year after the Company no longer employs Executive, Executive shall not, directly or indirectly:

	(a)		solicit, entice, persuade or induce any individual who is then or has been within the preceding six-month period, an employee of the Company or any of its subsidiaries or affiliates, to terminate his or her employment with the Company or any company controlled by or under common control with the Company. (defined for purposes of this Section 10 as an “Affiliate”), or to become employed by or enter into contractual relations with any other individual or entity, and the Executive shall not approach any such employee for any such purpose or authorize or knowingly approve the taking of any such actions by, any other individual or entity; or,
	(b)		except in accordance with Executive’s duties hereunder, solicit, entice, persuade or induce any individual or entity which is then, or has within the preceding twelve month period been, a customer, distributor or supplier, or policy owner, agent or representative of the Company or any of its Affiliates to terminate or materially reduce his, her or its contractual or other relationship with the Company or any of its subsidiaries or affiliates, and the Executive shall not approach any such customer, distributor, supplier, policy owner, agent or representative for such

			purpose or authorize or knowingly approve the taking of any such actions by any other individual or entity.
	(c)		For purposes of this Agreement, where the Executive has been Terminated without Cause under Section 9.4, such restrictive period of one (1) year shall commence at the time provided under 9.4 for the Executive’s receipt of the final monthly payment under Section 9.4.

10.2		Confidential Records
		In the course of employment, Executive will have access to confidential information, records, data, specifications, and other knowledge owned by the Company or its subsidiaries or affiliates, Executive agrees that at no time during or after the term of employment shall the Executive remove or cause to be removed from the premises of the Company or its subsidiaries or affiliates, any record, file, memorandum, document, equipment or like item relating to the business of the Company or its subsidiaries or affiliates except in furtherance of Executive’s duties hereunder, and immediately following the termination of Executive’s employment hereunder or at any other time at the request of the Board of Directors, all such records, files, memoranda, documents, equipment and like items then in Executive’s possession will promptly be returned to the Company. Executive further agrees that, during and after the term of employment, Executive shall not without the written consent of the Company or a person authorized thereby, disclose to any person, other than an employee of the Company its subsidiaries or affiliates or a person to whom disclosure is reasonably necessary or appropriate in connection with the performance by Executive of duties as an executive of the Company, any confidential information obtained by Executive while in the employ of the Company with respect to any business methods, plans, policies, products and/or personnel of the Company or its subsidiaries or affiliates, the disclosure, including speaking with the press, of which would, in the view of a reasonable person, be injurious or damaging to the business of the Company or its subsidiaries, or affiliates, provided, however, that confidential information shall not include any information known generally to the public (other than as a result of unauthorized disclosure by Executive), or any information of a type not otherwise considered confidential by persons engaged in the same business or a business similar to that conducted by the Company.
10.3		Ownership of Proceeds of Employment
		Executive acknowledges that the Company shall be the sole owner of all the fruits and proceeds of the Executive’s services hereunder, including without limitation all ideas, concepts, formats, suggestions, developments, arrangements, designs, packages, programs, promotions and other properties relating to the businesses of the Company, which Executive may create in connection with and during the term of employment hereunder, free and clear of any claims by the Executive of any kind or character whatsoever (other than Executive’s right to compensation and benefits hereunder).

10.4		Survival
		The provisions of this Section 10 shall survive any termination or expiration of Executive’s employment under this Agreement, irrespective of the reason therefore.
10.5		Enforceability; Remedies
		The parties hereto agree that a breach by Executive of any of the provisions of Section 10. hereof will cause the Company great and irreparable injury and damage. By reason of this, Executive acknowledges that, in the event of a breach by Executive of any of the provisions of Section 10 hereof, the Company shall be entitled, in addition and as a supplement to any other rights or remedies it may have at law, to the remedies of injunction, specific performance and other equitable relief. This section 10 shall not, however, be construed as a waiver of any of the rights which the Company may have for damages or otherwise.
11.		MISCELLANEOUS PROVISIONS
11.1		Severability
		Executive acknowledges and agrees that (i) Executive has had an opportunity to seek advice of counsel in connection with this agreement and (ii) the Restrictive Covenants contained in Section 10.1 hereof are reasonable in temporal and geographic scope and In all other respects. If in any jurisdiction any term or provision hereof is determined to be invalid or unenforceable, (a) the remaining terms and provisions hereof shall be unimpaired, (b) any such invalidity or unenforceability in any jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction, and the remaining provisions hereof shall be given full force and effect without regard to the invalid portions. The Employer and the Executive intend to and hereby confer jurisdiction to endorse the Restrictive Covenants upon the Courts of any jurisdiction within the geographical scope of the covenants.
11.2		Execution In Counterparts
		This Agreement may be executed in one or more counterparts, and by the different parties hereto in separate counterparts, each of which shall be deemed to be an original but all of which taken together shall constitute one and the same agreement (and all signatures need not appear on any one counterpart),and this Agreement shall become effective when one or more counterparts has been signed by each of the parties hereto and delivered to each of the other parties hereto.
11.3		Notices
		Any notice or other communication in connection with this Agreement shall be deemed to be delivered if in writing (or in the form of a fax) addressed as provided below and if either (a) actually delivered at said address, or (b) in the case of a letter, three business days shall have elapsed after the same shall have been deposited in the US mail, postage prepaid and registered or certified, and (c) in the case of fax, one business day shall have elapsed after dispatch.

If to the Company, to it at the following address:

Hartville Group, Inc.
3840 Greentree Avenue SW
Canton, Ohio 44706
FAX ###-###-####
Attention: Chairman of the Board

with a copy to:

Baker & Hostetler
Capitol Square, Suite 2100
Columbus, Ohio ###-###-####
Attn: Jack Bjerke

		or at such other address as the Company shall have specified by written notice actually received by the addresser.
		If to Executive, to Executive at the address provided in the preamble or to :

FAX ###-###-####

with a copy to:

McCarthy Fingar, LLP
11 Martine Avenue
White Plains, New York 10606
FAX (914)  ###-###-####
Attn: Robert J. Kiggins, Esq.

		or at such other address as Executive shall have specified by written notice actually received by the addresser.
11.4		Entire Agreement and Subsequent Amendments
		This Agreement constitutes the entire agreement between the Company and Executive relating to Executive’s employment and supersedes all prior agreements and understandings of the parties hereto, whether oral or written with respect to the subject matter herein. This Agreement may be amended or altered only by the written agreement of the Company and Executive.
11.5		Applicable Law
		This Agreement shall be governed by and construed in accordance with the laws of the State of Ohio without regard to principles of conflict of law.

11.6		Headings
		The descriptive headings of the several sections of this Agreement are inserted for the sole purpose of convenience of reference, and do not constitute part of this Agreement or in any way limit or affect the meaning or interpretation of any of the terms or provisions of this Agreement.
11.7		Binding Effect; Successors and Assigns
		This Agreement shall be binding upon and shall inure to the benefit of:

	(a)		the Company and its successors and assigns; and
	(b)		Executive and to the benefit of Executive’s heirs, executors, administrators and legal representatives. Executive’s duties and obligations hereunder are personal and shall not be assignable or delegable in any manner whatsoever.

		The Company may assign the obligations under this Agreement (subject to a right of recourse by Executive to the Company in the event of any default under the obligations to Executive hereunder), to an affiliate or to any intermediate parent of the Company.
11.8		Waiver
		The failure of either of the parties hereto at any time, to enforce any of the provisions of this agreement shall not be deemed or construed to be a waiver of any such provision, nor to in any way affect the validity of this agreement or any provision hereof or the right of either of the parties hereto, to thereafter enforce each and every provision of this Agreement. No waiver of any breach of any of the provisions of this Agreement shall be effective unless set forth in a written instrument executed by the party against whom or which enforcement of such waiver is sought, and no waiver of any such breach shall be construed or deemed to be a waiver of any other or subsequent breach.
11.9		Warranty and Capacity to Contract
		The Company and Executive hereby represent and warrant to the other that:

	(a)		they have full power and authority to execute this Agreement, and to perform their respective obligations hereunder;
	(b)		such execution, delivery and performance will not (and with the giving of notice or !apse of time or both would not) result in any breach of any agreements or other obligations to which Executive or the Company is otherwise bound; and
	(c)		this Agreement is a valid binding obligation on Executive and the Company.

11.10

Arbitration

		Except to the extent necessary for Executive or the Company to enforce rights under Section 11.9 above, or for the Company to enforce its rights under Section 10 above, or for the Executive to enforce his rights under Section 8, above, any case or controversy arising among the parties hereto under this Agreement, or the subject matter hereof, shall be settled by binding arbitration in Canton, Ohio under the then prevailing rules of the American Arbitration Association. The decision of the arbitrators shall be final and binding and the party against whom the award is rendered (“the non-prevailing party”) shall be specifically instructed in any such award to pay all reasonable attorney’s fees, disbursements of the prevailing party’s legal counsel, arbitration costs, expenses and filing fees incurred by the prevailing party in the arbitration proceeding. The American Arbitration Association shall appoint three (3) arbitrators to preside at the said arbitration proceeding and the arbitrators will determine in their decision and award, which is the prevailing party, which is the non-prevailing party, the amount of the fees and expenses of the prevailing party and the amount of the arbitration expenses. The arbitrators will render their award, upon the concurrence of at least two (2) of their number, no later than thirty (30) days after the conclusion of the arbitration proceedings. Judgment may be entered on the award of the arbitrators and may be enforced in any court of competent Jurisdiction.
11.11		Remedies
		All remedies hereunder are cumulative, are in addition to any other remedies provided by law and may be exercised concurrently or separately, and the exercise of any one remedy shall not be deemed to be an election of such remedy exclusively or to preclude the exercise of any other remedy. No failure or delay in exercising any right or remedy shall operate as a waiver thereof or modify the terms of this Agreement.
11.12		Survival
		Anything contained in this Agreement to the contrary notwithstanding, the provisions of Section 8; and Section 9; and Section 10; and Section 11.1; and the other provisions of this Section 11 (to the extent necessary to effectuate the survival of Section 11) shall survive termination of this Agreement and any termination of Executive’s contract hereunder.
11.13		Costs of Preparation and Negotiation of Agreement
		The Company shall be responsible for payment or reimbursement to Executive for all of Executive’s costs and expenses, Including but not limited to all attorneys fees of legal counsel to the Executive, incurred in the preparation and negotiation of this Agreement and all documents related thereto.
		The Company shall be fully responsible for payment of its own costs and expenses incurred in the preparation and negotiation of this Agreement and all documents related thereto.

IN WITNESS WHEREOF, this Agreement has been executed and delivered by the parties hereto as of the date first written above.

BY DENNIS C. RUSHOVICH (“Executive”)

Executed at Canton, OH on February 1, 2006

/s/ Dennis C. Rushovich   Dennis C. Rushovich
BY HARTVILLE GROUP, INC.

Executed at Canton, OH on February 1, 2006

/s/ Nicolas Leighton   Director and Audit Committee Chairman

Exhibit A — Position Description_,

Titles:		President and C.E.O of Hartville Group, Inc
Reporting Lines:		Board of Directors of Hartville Group, Inc

Responsibilities and Duties with regard to Companies Manacled by Executive

As provided in Bylaws of Hartville Group Inc.

Exhibit B — Summary of D & O Coverage

Carrier — Chubb Group of Insurance Companies

Policy Number — 6800-2391

Insured Persons — All directors and officers of Hartville Group, Inc. and its Subsidiaries acting in such capacities

Type of Coverage — Executive Liability for Wrongful Acts and Executive indemnification for Wrongful Acts

Amount of Coverage — $1,000,000 per loss and up to $1,000,000 aggregate for each Policy Period

Premium — $23,357 for Policy Period

Deductibles —		(a) Executive Liability — $5,000 per insured — $20,000 all insureds
		(b) Executive Indemnification — $100,0000

Mode of Coverage — Claims Made

Policy Period — January 1, 2005 to December 31, 2005

Right of Extension (Tail Coverage) — One year for 100% of annual premium

Duty of Company to Defend — None

Exclusions — Prior Acts before January 1, 2004; fiduciary liability under retirement and employee welfare plans; short swing profits under Exchange Act 16(b), most claims inter se; deliberate torts; fraudulent or criminal acts or omissions; willful violations; acts or omissions involving personal profit to Insured Person; and as otherwise stated in the Policy

Majority Shareholder Exclusion — No coverage for claim by Petsmarketing, Inc. or any 10% or greater voting shareholder of Hartville Group, Inc.

Outside Directorship Extension — Certain Policy coverages are extended to Insured Persons acting in certain capacities for non-profit type organizations at the request of Hartville Group Inc or any of its Subsidiaries