MERGER AGREEMENT AND PLAN OF MERGER

Exhibit 10.1

MERGER AGREEMENT AND PLAN OF MERGER

This Plan of Merger and Merger Agreement (the “Agreement”) is made effective as of October 16, 2014, by and between FITT HIGHWAY PRODUCTS, INC., a Nevada corporation (the “Company”) having its principle place of business at 26381 Crown Valley Parkway, Mission Viejo, CA 92691 and GLOBAL FUTURE CITY HOLDING INC., (“Global”) having its registered agent’s office at 2360 Corporate Circle, Suite 400, Henderson, NV 89074.

WHEREAS, Global is the wholly-owned subsidiary of the Company;

WHEREAS, the Company owns at least ninety (90%) percent of the outstanding shares of each class of Global entitled to vote on the Merger;

WHEREAS, the Board of Directors of both Global and the Company deem it advisable and in the best interests of their respective companies and shareholders that Global be merged with and into the Company, with the Company remaining as the surviving corporation under the name, “Global Future City Holding Inc.”;

WHEREAS, the Board of Directors of Global have approved the plan of merger embodied in this Agreement;

WHEREAS, the Board of Directors of the Company have approved the plan of merger embodied in this Agreement; and

WHEREAS, the Company, as the sole owner of Global, does hereby waive the mailing requirement pursuant to NRS 92A.180

NOW, THEREFORE, in consideration of the mutual agreements and covenants set forth herein, the parties hereto do and hereby agree to merge on the terms and conditions herein provided, as follows.

1.   THE MERGER

Upon the terms and subject to the conditions hereof, on the Effective Date (as hereinafter defined), Global shall be merged with and into the Company in accordance with the applicable laws of the State of Nevada (the "Merger"). The separate existence of Global shall cease, and the Company shall be the surviving corporation (the "Surviving Corporation") under the name "Global Future City Holding Inc.” and shall be governed by the laws of the State of Nevada.

The Merger shall become effective on the date and at the time (the “Effective Date”) that:

i.            The Articles of Merger, in substantially the form annexed hereto as Exhibit I, are accepted and declared effective by the Secretary of State of the State of Nevada; and

ii.            After satisfaction of the requirements of the laws of the State of Nevada.

On the Effective Date, the Articles of Incorporation of the Company, as in effect immediately prior to the Effective Date, shall continue in full force and effect as the Articles of Incorporation of the Surviving Corporation except that Article 1 of the Articles of Incorporation of the Company, as the Surviving Corporation, shall be amended to state that the name of the corporation is “Global Future City Holding Inc.”

On the Effective Date, the bylaws of the Company, as in effect immediately prior to the Effective Date, shall continue in full force and effect as the bylaws of the Surviving Corporation.

The directors and officers of the Company immediately prior to the Effective Date shall be the directors and officers of the Surviving Corporation, until their successors shall have been duly elected and qualified or until otherwise provided by law, the Articles of Incorporation of the Surviving Corporation, or the bylaws of the Surviving Corporation.

2.   CONVERSION OF SHARES

Upon the Effective date, by virtue of the Merger and without any action on the part of any holder thereof, each share of common stock of the Company, par value of $0.001 per share, issued and outstanding immediately prior to the Effective Date shall be changed and converted into one fully paid and non-assessable share of the common stock of the Surviving Corporation, par value of $0.001 per share (the “Survivor Stock”).

Upon the Effective Date, by virtue of the Merger and without any action on the part of the holder thereof, each share of common stock of Global, par value of $0.001 per share, issued and outstanding immediately prior to the Effective shall be canceled.

Each person who has become entitled to receive any Survivor Stock by virtue of the Merger shall be entitled to receive from the Surviving Corporation a certificate or certificates the number of Survivor Stock to which such person is entitled as provided herein.

3.   EFFECT OF THE MERGER

On the Effective Date of the Merger, the Surviving Corporation, without further act, deed or other transfer, shall retain or succeed to, as the case may be, and possess and be vested with all the rights, privileges, immunities, powers, franchises and authority, of a public as well as of a private nature, of Global and the Company; all property of every description and every interest therein, and all debts and other obligations of or belonging to or due to each of Global and the Company on whatever account shall thereafter be taken and deemed to be held by or transferred to, as the case may be, or invested in the Surviving Corporation without further act or deed, title to any real estate, or any interest therein vested in Global or the Company, shall not revert or in any way be impaired by reason of this merger; and all of the rights of creditors of Global and the Company shall be preserved unimpaired, and all liens upon the property of Global or the Company shall be preserved unimpaired, and all debts, liabilities, obligations and duties of the respective corporations shall thenceforth remain with or be attached to, as the case may be, the Surviving Corporation and may be enforced against it to the same extent as if all of said debts, liabilities, obligations and duties had been incurred or contracted by it.

From time to time, as and when required by the Surviving Corporation, or by its successors and assigns, there shall be executed and delivered on behalf of Global such deeds and other instruments, and there shall be taken or caused to be taken by it such further other action, as shall be appropriate or necessary in order to vest or perfect in or to confirm of record or otherwise in the Surviving Corporation, the title to and possession of all the property, interest, assets, rights, privileges, immunities, powers, franchises and authority of Global and otherwise to carry out the purposes of this Agreement, and the officers and directors of the Surviving Corporation are fully authorized in the name and on behalf of Global or otherwise to take any and all such action and to execute and deliver any and all such deeds and other instruments.

4.   GENERAL

Notwithstanding any approval of the Merger or this Agreement by the shareholders of Global or the Company, or both, this Agreement may be terminated and the Merger may be abandoned at any time prior to the Effective Date, by mutual written agreement of Global and the Company.

At any time prior to the Effective Date, this Agreement may be amended or modified in writing by the board of directors of both Global and the Company.

This Agreement shall be governed by and construed and enforced in accordance with the laws of the State of Nevada.

In order to facilitate the filing and recording of this Agreement, the same may be executed in any number of counterparts, each of which shall be deemed to be an original.

Delivery of an executed copy of this Agreement by electronic facsimile transmission or other means of electronic communication capable of producing a printed copy will be deemed to be execution and delivery of this Agreement as of the date hereof.

All notices, requests, demands and other communications under this Agreement shall be in writing and shall be deemed duly given (i) if delivered by hand and signed for by the party addressed, on the date of such delivery, (ii) if sent by facsimile with written evidence of successful transmission, on the date of such transmission, or (iii) if mailed by domestic certified or registered mail with postage prepaid, on the third business day after the date postmarked. Addresses for notice to either party are as shown on the signature page of this Agreement, or as subsequently modified by written notice.

The provisions of this Agreement shall be severable in the event that any of the provisions hereof (including any provision within a single section, paragraph or sentence) are held by a court of competent jurisdiction to be invalid, void or otherwise unenforceable, and the remaining provisions shall remain enforceable to the fullest extent permitted by law. Furthermore, to the fullest extent possible, the provisions of this Agreement (including, without limitations, each portion of this Agreement containing any provision held to be invalid, void or otherwise unenforceable that is not itself invalid, void or unenforceable) shall be construed so as to give effect to the intent manifested by the provision held invalid, illegal or unenforceable.

This Agreement by the parties pursuant hereto represents the entire understanding and agreement between the parties, and supersedes all prior oral, written, and all contemporaneous oral negotiations, commitments and understandings.

IN WITNESS WHEREOF, the parties hereto have entered into and signed this Agreement as of the date set forth above.

GLOBAL FUTURE CITY HOLDING INC.

Per: Michael R. Dunn
        Print Name

        /s/ Michael R. Dunn
         Authorized Signatory

AGREED TO AND ACCEPTED:

FITT HIGHWAY PRODUCTS, INC.

Per: Michael R. Dunn
        Print Name

        /s/ Michael R. Dunn
         Authorized Signatory

EXHIBIT I