EMPLOYMENT AGREEMENT

(a) You will be paid a salary at an annualized rate of $425,000, payable in bi-weekly or semi-monthly installments in accordance with the Company's standard payroll practices, subject to such increases as may be determined from time to time by the Company.

(b) You will be eligible to participate in the employee benefit plans, including its 401(k) plan, that are made generally available to the Company's senior executives. You will be entitled to a minimum of four (4) weeks of paid vacation each year or such greater amount as determined in accordance with the standard vacation policy in effect for the Company.

(c) The Company will promptly reimburse you for all reasonable and necessary business expenses you incur in connection with the business of the Company and the performance of your duties hereunder upon your submission of reasonable and timely documentation of the expenses.  Business expenses will be reimbursed no later than the end of the calendar year following the calendar year in which such expense was incurred, and the amounts reimbursed in any one calendar year shall not affect the amounts reimbursable in any other calendar year.  In addition, your right to receive such reimbursements may not be exchanged or liquidated for any other benefit.

(a) Except as set forth in Section 4(b) of this Agreement, if your employment is terminated by the Company "without cause" or by you for "good reason" (as each term is defined below) during the Term, the vesting and (subject to Section 7(e)) payment of any equity awards you hold as of the date of such termination will be accelerated by the additional number of shares in which you would have otherwise been vested at the time of such termination had you completed an additional twelve (12) months of employment with the Company, calculated as if such equity awards vested on a monthly basis.  Such vesting acceleration and (subject to Section 7(e)) payment are subject to your timely execution and delivery to the Company of the Release referred to in Section 7(b), and except as otherwise expressly provided in the agreement evidencing a particular restricted stock unit award, the shares of common stock underlying the restricted stock units that vest on such an accelerated basis will be issued to you on the sixtieth (60th) day following the date of your termination "without cause" or your resignation for "good reason", provided the executed Release required of you pursuant to Section 7(b) is at that time effective, enforceable and irrevocable in accordance with applicable law. In no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of such termination with respect to such grant.

(b) If your employment is terminated by the Company "without cause" or by you for "good reason" (as each term is defined below) in connection with, or within twelve ( 12) months after, a change in control of the Company (as defined in the applicable stock plan, stock option agreement or restricted stock unit agreement), the vesting and (subject to Section 7(e)) payment of any equity awards you hold as of the date of such termination will be accelerated by the additional number of shares in which you would have otherwise been vested at the time of such termination had you completed an additional twelve (12) months of employment with the Company or, if greater, an additional period of service equal in duration to the actual period of service you completed between the Effective Date and the date of such termination, in all cases calculated as if such equity awards vested on a monthly basis. Such vesting acceleration and (subject to Section 7(e)) payment are subject to your timely execution and delivery to the Company of the Release referred to in Section 7(b), and the shares of common stock underlying the restricted stock units that vest on such an accelerated basis will be issued in accordance with the same issuance provisions set forth in Section 4(a) above.  In no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of such termination with respect to such grant.

(c) Upon the termination of your employment during the Term as a result of death or upon your Disability (as defined below), the vesting and (subject to Section 7(e)) payment of any equity awards you hold as of the date of such termination or Disability will be accelerated by the additional number of shares in which you would have been vested at such time if you had completed an additional twelve (12) months of service, and such shares shall be issued, subject to

the Company's collection of all applicable withholding taxes, within the 60-day period following the date of termination or Disability, calculated as if such equity awards vested on a monthly basis; provided however, that in no event will the number of shares which vest on such an accelerated basis with respect to any particular equity grant exceed the number of shares unvested immediately prior to the date of  such  termination or Disability with respect to such grant.  For purposes of this Agreement, “Disability” means your inability to engage in any substantial gainful activity necessary to perform your duties hereunder by reason of any medically determinable physical or mental impairment which can be expected to result in death or which has lasted, or can be expected to last, for a continuous period of not less than twelve (12) months.

(d) In the event of any inconsistency between the terms set forth in this Section 4 and the terms set forth in the agreement evidencing any equity awards granted to you, the terms set forth in this Agreement will control. The provisions of this Section 4 and Section 7 will apply to future equity awards, except to the extent specifically stated in the applicable award agreement or in a resolution of the Board of Directors or committee thereof of the Company.

(a) Termination by You Without Good Reason. If you terminate your employment with the Company for any reason other than as a result of your death or Disability or your resignation for "good reason" (as defined below), then all obligations of the Company as set forth in this Agreement will cease, other than the obligation to pay you, on your termination date, any earned but unpaid compensation for services rendered through that date and any accrued but unused vacation days as of your termination date (collectively, the “Accrued Obligations”).  Notwithstanding your termination pursuant to this Section 7(a), you will continue to be obligated to comply with the terms of the policies, procedures and agreements referenced in Section 5 above.

(b) Termination by the Company; Termination by You for Good Reason.  If

your employment is terminated by the Company "without cause" (as defined below) during the Term or you terminate your employment for "good reason" (as defined below) during the Term, and subject to your timely execution (without revoking) and delivery to the Company of a comprehensive agreement releasing the Company and its officers, directors, employees, stockholders, subsidiaries, affiliates, representatives and other parties and containing such other and additional terms as the Company deems satisfactory ( "Release"), which becomes effective after the expiration of any applicable revocation  period, the Company will pay you a separation payment (the “Separation Payment”) equal to twelve (12) months of your then current annual base salary.  If your date of termination occurs after the 90th day of a fiscal year, subject to your satisfaction of the Release requirement, you also will be eligible for any additional separation payment in an amount equal to the pro-rated bonus for the fiscal year in which such termination occurs.  Such pro-rated bonus will be determined by multiplying (A) the actual bonus (if any) you would have earned for that fiscal year, based on the level at which the applicable performance goals for such fiscal year are in fact attained, had you continued in the Company's employ through the date that bonus award becomes due and payable by (B) a fraction the numerator of which is the number of whole months (rounded to the next highest whole month) you remained in the Company's employ during that fiscal year and the denominator of which is twelve (12), with such pro-rated bonus (if any) to be paid at the same time and in same form that the bonus payment for such fiscal year would have been made following the completion of that fiscal year had you remained in the Company's employ through the payment date.  In addition, notwithstanding the second to last sentence of Section 3 hereof, subject to your satisfaction of the Release requirement, if your date of termination occurs following the end of a fiscal year and prior to the date that you would have otherwise been entitled to be paid your annual bonus for such fiscal year, the Company will pay you an amount equal to the annual bonus that you would have received had you remained employed by and in good standing with the Company through the date the annual bonus for such fiscal year is paid, which amount shall be paid at the same time and manner that such payment would have been paid to you had you remained employed through such date.  The Release required to be executed by you in order for you to receive the Separation Payment, the other payments described in this Section 7(b) and the accelerated vesting of your equity awards must be executed and delivered to the Company within 21 days (or 45 days to the extent such longer period is required under applicable law) after the effective date of your termination "without cause" or for "good reason".  Subject to the provisions of Section 7(e) and your continued compliance with the policies, procedures and agreements referenced in Section 5 above, the Separation Payment will be paid in a series of twelve (12) successive equal monthly installments, with the first such installment payment to be paid on the sixtieth (60th) day following the date of your termination, provided your executed Release is at that time effective, enforceable and irrevocable in accordance with applicable law, and each subsequent installment will be paid on a successive monthly basis, on the last regularly-scheduled payday each month for the Company's salaried employees, over the remainder of the installment period.  Each installment payment shall be subject to the Company's collection of all applicable withholding taxes and shall be treated as a series of separate payments for purposes of Section 409A of the Internal Revenue Code of 1986, as amended (the "Code").  However, if you are, as of the termination date, a specified employee for purposes of Section 409A of the Code, then the Separation Payment installments of this Section 7(b) will be subject to the delayed payment provisions of Section 7(e) below.

(f) Notwithstanding Section 7(e) above, the following provisions shall also be applicable to you if you are a specified employee for purposes of Section 409A of the Code at the time of your separation of service:

(i) Any payments or benefits which become due and payable to you during the period beginning with the date of your separation from service and ending on March 15 of the following calendar year and otherwise qualify for the short-term deferral exception to Section 409A of the Code shall not be subject to the holdback provisions of Section 7(e) and shall accordingly be paid as and when they become due and payable under this Agreement in accordance with the short-term deferral exception to Section 409A of the Code.

(ii) The remaining portion of the payments and benefits to which you  become entitled under this Agreement, to the extent they do not in the aggregate exceed the dollar limit described below and are otherwise scheduled to be paid no later than the last day of the second calendar year following the calendar year in which your separation from service occurs, shall not be subject to any deferred commencement date under Section 7(e) and shall be paid to you as they become due and payable under this Agreement.  For purposes of this subparagraph (ii), the applicable dollar limitation will be equal to two times the lesser of (i) your annualized compensation (based on your annual rate of pay for the calendar year preceding the calendar year of your separation from service, adjusted to reflect any increase during that calendar year which was expected to continue indefinitely had such separation from service not occurred) or (ii) the compensation limit under Section 401(a)(17) of the Code as in effect in the year of such separation from service.  To the extent the portion of the severance payments and benefits to which you would otherwise be entitled under this Agreement during the deferral period under Section 7(e) exceeds the foregoing dollar limitation, such excess shall  be paid in a lump sum upon the expiration of that deferral period, in accordance with the deferred payment provisions of Section 7(e), and the

remaining  severance payments and benefits (if any) shall be paid in accordance with the normal payment dates specified for them herein.

(g) To the extent there is any ambiguity as to whether any provision of this Agreement would otherwise contravene one or more requirements or limitations of Section 409A of the Code and the Treasury Regulations thereunder, such provision shall be interpreted and applied in a manner that complies with the applicable requirements of Section 409A of the Code and the Treasury Regulations thereunder.

A. The Company and the Employee have entered into that certain Employment Agreement as of the date of this Agreement pursuant to which the Employee will serve as President, Consumer Division of the Company; and

B. In connection therewith, the Company and the Employee desire to provide for certain additional obligations.

(a) No Competing Employment.  The Employee acknowledges that: (i) the agreements and covenants contained in this Section l are essential to protect the value of the Company's business and assets and (ii) by virtue of her employment with the Company, the Employee will obtain such knowledge, know-how, training and experience of such a character that there is a substantial probability that such knowledge, know-how, training and experience could be used to the substantial advantage of a competitor of the Company and to the Company's substantial detriment.  Therefore, the Employee agrees that, for the period (the "Restricted Period”) commencing on the date of this Agreement and ending on the date that is twelve (12) months after the date on which the Employee is no longer employed by the Company for any reason, the Employee shall not participate, operate, manage, consult, join, control or engage, directly or indirectly, for the benefit of the Employee or on behalf of or in conjunction with any person, partnership, corporation or other entity, whether as an employee, consultant, agent, officer, stockholder, member, investor, agent or otherwise, in any business activity if such activity constitutes the sale or provision of floral products or services, gourmet foods or gifts that are similar to, or competitive with, the floral products or services, gourmet foods or gifts then being sold or provided by the Company or any of its subsidiaries or affiliated companies, including, without limitation, retail florists' business services, floral order transmission and related network services, development and distribution of branded floral products or other gifts on the Internet or other consumer direct segment of the floral or gifting industry (a "Competitive Activity"), in any

of: the City of Downers Grove, Illinois, the County of DuPage, Illinois or any other city or county in the State of Illinois; the District of Columbia or any other state, territory, district or commonwealth of the United States or any county, parish, city or similar political subdivision in any other state, territory, district or commonwealth of the United States; any other country or territory anywhere in the world or in any city, canton, county, district, parish, province or any other political subdivision in any such country or territory; or anywhere in the world (each city, canton, commonwealth, county, district, parish, province, state, country, territory or other political subdivision or other location in the world shall be referred to as a "Non-competition Area").  The parties to this Agreement intend that the covenant contained in the preceding sentence of this Section 1(a) shall be construed as a series of separate covenants, one for each city, canton, commonwealth, county, district, parish, state, province, country, territory, or other political subdivision or other area of the world specified.  Except for geographic coverage, each separate covenant shall be considered identical in terms to the covenant contained in the preceding sentence.  The parties further acknowledge the breadth of the covenants, but agree that such broad covenants are necessary and appropriate in the light of the global nature of the Competitive Activity.  If, in any judicial or other proceeding, a court or other body declines to enforce any of the separate covenants included in this Section 1(a), the unenforceable covenant shall be considered eliminated from these provisions for the purpose of those proceedings to the extent necessary to permit the remaining separate covenants to be enforced.  Notwithstanding the foregoing, the Employee may maintain or undertake purely passive investments on behalf of the Employee, the Employee's immediate family or any trust on behalf of the Employee or the Employee's immediate family in companies engaged in a Competitive Activity so long as the aggregate interest represented by such investments does not exceed 1% of any class of the outstanding publicly traded debt or equity securities of any company engaged in a Competitive Activity.

(b) Nondisclosure of Confidential Information.  The Employee, except in connection with her employment hereunder, shall not disclose to any person or entity or use, either during the Employee's employment with the Company or at any time thereafter, any information not in the public domain, in any form, acquired by the Employee while employed by the Company or, if acquired following the Employee's employment with the Company, such information that, to the Employee's knowledge, has been acquired, directly or indirectly, from any person or entity owing a duty of confidentiality to the Company or any of its successors or their subsidiaries or affiliated companies (collectively, the "FTD Group"), including but not limited to trade secrets, technical information, systems, procedures, test data, price lists, financial or other data (including the revenues, costs or profits associated with any of the Company's products or services), business and product plans, code books, invoices and other financial statements, computer programs, discs and printouts, customer and supplier lists or names, personnel files, sales and advertising material, telephone numbers, names, addresses or any other compilation of information, written or unwritten, that is or was used in the business of the Company, any predecessor of the Company, or any of the Company's subsidiaries, affiliates, successors or assigns. The Employee agrees and acknowledges that all of such information, in any form, and copies and extracts thereof are and shall remain the sole and exclusive property of the Company or other FTD Group entity, and upon termination of her employment with the Company, the Employee shall return to the Company the originals and all copies (and shall delete all such items in electronic format) of any such information provided to or acquired by the Employee in connection with the performance of the Employee's duties for the Company, and shall return to the Company all files, correspondence,

computer equipment and disks or other communications (including any such materials in electronic format) received, maintained or originated by the Employee during the course of the Employee's employment.

(c) No Interference and Non-Solicitation. During the Restricted Period, the Employee shall not, whether for the Employee 's own account or for the account of any other individual, partnership, firm, corporation or other business organization (other than the Company), solicit, endeavor to entice away from the Company or any of the Company’s subsidiaries or affiliated companies, or otherwise interfere with the relationship of the Company or any of its subsidiaries or affiliated companies with, any person who, to the knowledge of the Employee, is (or has at any time within the preceding three months been) employed by or otherwise engaged to perform services for the Company or any of the Company's subsidiaries or affiliated companies (including, but not limited to, any independent sales representatives or organizations) or any entity who is, or was within the then most recent 12-month period, a customer or client of the Company, any predecessor of the Company or any of the Company's subsidiaries or affiliated companies (a "Customer") or a supplier or vendor of the Company or any of the Company's subsidiaries or affiliated companies (a "Supplier"); provided, however, that this Section l(c) shall not prohibit the Employee from employing, for the Employee's own account, following a termination of the employment of the Employee, any person employed by a Customer or Supplier, if such employment is not in connection with a Competitive Activity.

(a) Defined.  The Employee understands that during term of the Employee's employment, there are certain restrictions on the Employee's development of technology, ideas, and inventions, referred to in this Agreement as "Invention Ideas."  The term Invention Ideas means all ideas, processes, trademarks, service marks. inventions, technology, computer programs, original works of authorship, designs, formulas, discoveries, patents and copyrights relating to any existing or planned service or product of the Company, and all improvements, rights, and claims related to the foregoing, that are conceived, developed, or reduced to practice by the Employee alone or with others. The Employee agrees that all original works of authorship which are made by the Employee (solely or jointly with others) within the scope of the Employee's employment and which are protectable by copyright are "works made for hire," as the term is defined in the United States Copyright Act ( 17 USCA, Section 10 1).

(b) Disclosure.  The Employee agrees to maintain adequate and current written records on the development of all Invention Ideas and to disclose promptly to the Company all Invention Ideas and relevant records, which records will remain the sole property of the

Company.  The Employee further agrees that all information and records pertaining to any idea, process, trademark, service mark, invention, technology, computer program, original work of authorship, design formula, discovery, patent, or copyright that might reasonably be construed to be an Invention Idea, but is conceived, developed, or reduced to practice by the Employee (alone or with others) during the Employee's employment or during the one-year period following termination of the Employee's employment, shall be promptly disclosed to the Company (such disclosure to be received in confidence). Any disclosure pursuant to this Section 3(b) will be received by the Company in confidence so that the Company may examine such information to determine if in fact it constitutes Invention Ideas subject to this Agreement.

(c) Assignment.  The Employee agrees to, and does hereby continuously, assign to the Company, without further consideration, all right, title, and interest that the Employee may presently have or acquire (throughout the United States and in all foreign countries), free and clear of all liens and encumbrances, in and to each Invention Idea, which shall be the sole property of the Company, whether or not patentable.  In the event any Invention Idea shall be deemed by the Company to be patentable or otherwise registrable, the Employee shall assist the Company (at its expense) in obtaining patent or other applicable registrations, and the Employee shall execute all documents and do all other things (including testifying at the Company's expense) necessary or proper to obtain patent or other applicable registrations and to vest the Company with full title to them.  The Employee's obligation to assist the Company in obtaining and enforcing patents, registrations or other rights for such inventions in any and all countries, shall continue beyond the termination of her employment, but the Company shall compensate the Employee at a reasonable rate after such termination for the time actually spent by the Employee at the Company's request for such assistance.  Should the Company be unable to secure the Employee's signature on any document necessary to apply for, prosecute, obtain, or enforce any patent, copyright, or other right or protection relating to any Invention Idea, whether due to the Employee 's mental or physical incapacity or any other cause, the Employee hereby irrevocably designates and appoints the Company and each of its duly authorized officers and agents as the Employee's agent and attorney-in-fact, to act for and on the Employee's behalf, to execute and file any such document and to do all other lawfully permitted acts to further the prosecution, issuance, and enforcement of patents, copyrights, or other rights of protections with the same force and effect as if executed and delivered by the Employee. Notwithstanding the foregoing provisions of this Section 3:

(d) Exclusions.  Except as disclosed in Exhibit A attached hereto, there are no ideas, processes, trademarks, service marks, inventions, technology, computer programs, original works of authorship, designs, formulas, discoveries, patents, copyrights, or improvements to the foregoing that the Employee wishes to exclude from this Agreement.  If nothing is listed on Exhibit A, the Employee represents that the Employee has no such inventions or improvements at the time of signing this Agreement, and that the Employee is not aware of any existing contract in conflict with this Agreement.

(e) Post-Termination Period.  The Employee understands and acknowledges that because of the difficulty of establishing when any idea, process, invention, etc., is first conceived or developed by the Employee, or whether it results from access to confidential, trade secret or proprietary information or the Company's equipment, facilities, and data, the Employee agrees that any idea, process, trademark, service mark, invention, technology, computer program, original work of authorship, design, formula, discovery, patent, copyright, or any improvement, rights, or claims related to the foregoing shall be presumed to be an Invention Idea if it relates to any existing or planned service or product of the Company, subsidiaries or affiliates, and if it is conceived, developed, used, sold, exploited , or reduced to practice by the Employee or with the Employee's aid within six months after the Employee's termination of employment with the Company. The Employee may rebut the above presumption if the Employee proves that the invention, idea, process, etc., is not an Invention Idea as defined in Section 3(a).

(c) Counterparts.  This Agreement may be signed in two or more counterparts, each of which shall be deemed an original, with the same effect as if all signatures were on the same document.

(d) Amendment; Waiver; etc.  This Agreement, and each other agreement or document delivered in connection with this Agreement, may be amended, modified, superseded or canceled, and any of the terms thereof may be waived, only by a written document signed by each party to this Agreement or, in the case of waiver, by the party or parties waiving compliance.  The delay or failure of any party at any time or times to exercise any right or require the performance of any duty under this Agreement or any other agreement or document delivered in connection with this Agreement shall in no way affect the right of that party at a later time to exercise that right or enforce that duty or any other right or duty.  No waiver by any party of any condition or of any breach of this Agreement, whether by conduct or otherwise, in any one or more instances, shall be deemed or construed to be a further or continuing waiver of any such condition or breach or of the breach of any other term of this Agreement.  A single or partial exercise of any right shall not preclude any other or further exercise of the same right or of any other right.  The rights and remedies provided by this Agreement shall be cumulative and not exclusive of each other or of any other rights or remedies provided by law.

(e) Severability.  If any provision of this Agreement  or any other agreement or document delivered in connection with this Agreement, if any, is partially or completely invalid or unenforceable in any jurisdiction, then that provision shall be ineffective in that jurisdiction to the extent of its invalidity or unenforceability, but the invalidity or unenforceability of that provision shall not affect the validity or enforceability of any other provision of this Agreement, all of which shall be construed and enforced as if that invalid or unenforceable provision were omitted, nor shall the invalidity or unenforceability of that provision in one jurisdiction affect its validity or enforceability in any other jurisdiction. The Company and the Employee agree that the period of time and the geographical area described in Section I are reasonable in view of the nature of the business in which the Company is engaged and proposes to be engaged, and the Employee's understanding of her prospective future employment opportunities.  However, if the time period or the geographical area, or both, described in Section I should be judged unreasonable in any judicial proceeding, then the period of time shall be reduced by that number of months and the geographical area shall be reduced by elimination of that portion, or both, as are deemed unreasonable, so that the restriction covenant of Section l may be enforced during the longest period of time and in the fullest geographical area as is adjudged to be reasonable.

(f) Employment "At-Will". Both the Employee and the Company acknowledge that nothing in this Agreement creates a contract for employment for any specific duration.  The Employee's employment shall be "at-will", meaning both the Company and the Employee can terminate the relationship at any time, with or without reason or notice.

(g) Survival of Obligations.  The obligations of the Employee set forth in this Agreement shall survive the termination of Employee's employment with the Company and the termination of this Agreement.

(h) Assignment.  This Agreement may be freely assigned by the Company, but may not be assigned by the Employee without the prior written consent of the Company which may be withheld at the Company's sole discretion.