ASSET PURCHASE AGREEMENT AMONG TITAN INSURANCE SERVICES, INC., TITAN AUTO INSURANCE OF NEW MEXICO, INC., AS SELLERS THI HOLDINGS (DELAWARE), INC., SOLELY FOR THE PURPOSE OF THE LIMITED GUARANTEE IN SECTION7.11, ACCEPTANCE INSURANCE AGENCY OF TENNESSEE, INC., AS BUYER AND FIRST ACCEPTANCE CORPORATION, SOLELY FOR THE PURPOSE OF THE LIMITED GUARANTEE IN SECTION1.4(c) Dated as of April 27, 2015 Table of Contents

Purchase and Sale of Assets.

Transferred Assets. Upon the terms and subject to the conditions of this Agreement, at the Closing:

Sellers shall sell, assign, transfer, convey and deliver to Buyer all of Sellers’ right, title and interest as of the Closing Date in, to and under the Transferred Assets that consist of tangible personal property and interests in real property, free and clear of all Encumbrances, except for Permitted Encumbrances; and

Buyer shall purchase, acquire, accept and pay for the Transferred Assets.  “Transferred Assets1.1(a)(ii)" ” shall mean all of Sellers’ rights, titles and interests under all of the following assets, properties and rights of every kind and nature, whether tangible or intangible, whether real or personal and wherever located and by whomever possessed, primarily or exclusively related to the Retail Store Insurance Business (other than the Excluded Assets), as they exist at the time of the Closing:

insurance expirations, renewal rights and any associated customer lists and data (the “Renewal Rights1.1(a)(ii)(A)" ”) relating to any Policies placed through the Retail Store Insurance Business (the “Existing Policies1.1(a)(ii)(A)" ”);

subject to Section 1.2, all of Sellers’ rights existing under Contracts primarily or exclusively related to the Retail Store Insurance Business as set forth on Section 1.1(a)(ii)(B) of the Disclosure Schedules (the “Transferred Contracts1.1(a)(ii)(B)" ”);

all furniture, fixtures, equipment, tools, office equipment, supplies, and other tangible property of any kind wherever located, including, without limitation, all property of any kind located in any building, office or other space leased, owned or occupied by the Sellers or where any of the Sellers’ properties and assets may be situated that are primarily or exclusively used by or associated with the Retail Store Insurance Business set forth on Section 1.1(a)(ii)(C)(1) of the Disclosure Schedules (the “Tangible Personal Property1.1(a)(ii)(C)" ”), but excluding items set forth on Section 1.1(a)(ii)(C)(2) of the Disclosure Schedules (the “Excluded Tangible Personal Property1.1(a)(ii)(C)" ”);

the Agency Management System;

the right to receive and retain mail and other communications primarily or exclusively related to the Retail Store Insurance Business, and the telephone, fax and post office box numbers relating to the Leased Locations that are used by Sellers to engage in the Retail Store Insurance Business including those identified on Section 1.1(a)(ii)(E) of the Disclosure Schedules;

all real property leased by Sellers, including all rights under the real property leases and subleases set forth on Section 1.1(a)(ii)(F) of the Disclosure Schedules (“Real Property Leases1.1(a)(ii)(F)" ”) and all rights to easements, servitudes, licenses, rights of way, permits and all appurtenances to such leased property, including, without limitation, all appurtenant rights in and to public streets, whether or not vacated pursuant to the leases for that real property, held by Sellers and associated with or used primarily or exclusively by the Retail Store Insurance Business (collectively, the “Real Property1.1(a)(ii)(F)" ”);

all leasehold improvements and all equipment (including all transportation and office equipment), fixtures, trade fixtures and furniture owned by the Sellers and used by them primarily or exclusively in the Retail Store Insurance Business wherever located, including, without limitation, all such items which are located in any building, office or other space leased, owned or occupied by the Sellers or used in connection with the Real Property (the “Leasehold Improvements1.1(a)(ii)(G)" ”), but excluding Leasehold Improvements to the extent that title to the Leasehold Improvements is subject to reversion to the landlord or other third party upon the expiration or termination of such lease;

all Permits (to the extent transferable), which are held by Sellers and primarily or exclusively used in connection with the Retail Store Insurance Business as currently conducted at the Leased Locations or for the ownership and use of the Transferred Assets, including, without limitation, those listed on Section 2.3(b) of the Disclosure Schedules;

claims, deposits, warranties, guarantees, refunds, causes of action, choses of action, rights of recovery, rights of set-off and rights of recoupment of any kind primarily or exclusively related to the Retail Store Insurance Business set forth on Section 1.1(a)(ii)(I)(1) of the Disclosure Schedules, but excluding the items set forth on Section 1.1(a)(ii)(I)(2) of the Disclosure Schedules;

Prepayments and prepaid expenses primarily or exclusively related to the Retail Store Insurance Business set forth on Section 1.1(a)(ii)(J)(1) of the Disclosure Schedules, but excluding items set forth on Section 1.1(a)(ii)(J)(2) of the Disclosure Schedules;

the Books and Records, provided, however, that Sellers may retain copies of and access to the Books and Records necessary to collect all accounts receivable and service accounts payable of Sellers or to comply with applicable Law;

all commissions, profit sharing commissions, bonus commissions, prizes, override commissions received after the Closing Date;

any interest in or right to any refund of Taxes other than Excluded Taxes; and

except as specified in Section 1.1(b) below, all other property owned by the Sellers, or in which any Seller has an interest on the Closing Date primarily or exclusively related to the Retail Store Insurance Business, including, without limitation, the property set forth on Section 1.1(a)(ii)(N) of the Disclosure Schedules.

Excluded Assets. Notwithstanding anything contained in Section 1.1(a) to the contrary, Sellers are not selling, and Buyer is not purchasing, any assets other than those specifically listed or described in Section 1.1(a), and without limiting the generality of the foregoing, the term “Transferred Assets1.1(b)" ” shall expressly exclude the following assets of Sellers, all of which shall be retained by Sellers (collectively, the “Excluded Assets1.1(b)" ”):

all of Sellers’ cash, cash equivalents and marketable securities;

all of Sellers’ bank accounts;

relationships with clients and individuals who have submitted insurance applications prior to the Closing Date in connection with claims, underwriting, and associated goodwill (the “Claims and Underwriting Goodwill1.1(b)(iii)" ”), including all underwriting files, claims files or other records used by an insurance underwriter or claims administrator (1) with regard to such relationships, or (2) of any insurance company Affiliates of Sellers;

all corporate books and records of internal corporate proceedings (including minute books), Tax records, work papers and books and records that Sellers are required by Law to retain (provided, that Sellers shall provide to Buyer copies of such records, work papers, books and records and other documents to the extent primarily or exclusively related to the operation of the Retail Store Insurance Business and permitted by applicable Law);

any interest in or right to any refund of Excluded Taxes;

except as specifically provided in Section 4.5, any assets relating to any Seller Benefit Plan;

all rights, claims and causes of action exclusively relating to any Excluded Asset or any Excluded Liability;

all assets, rights and claims of Sellers not used or held for use primarily or exclusively in the Retail Store Insurance Business;

all Intellectual Property owned by Sellers and their Affiliates;

all of Sellers’ Contracts other than the Transferred Contracts;

the Technology Systems owned by Sellers and their Affiliates other than the Agency Management System;

all rights of Sellers under this Agreement and the Ancillary Agreements;

all insurance policies placed by Sellers and all rights to applicable claims and proceeds thereunder;

Joint Information to the extent provided in Section 1.3;

books, records, files, documents, correspondence and other usual and customary records, in each case that are not primarily or exclusively related to the Retail Store Insurance Business and not Books and Records as defined herein;

materials and supplies, including advertising, marketing and promotional materials, and all other printed or written materials that are neither primarily or exclusively related to the Retail Store Insurance Business nor located at a Leased Location;

all rights to any Action unrelated to and not arising from the Retail Store Insurance Business being pursued by either Seller, whether arising by counterclaim or otherwise;

all commissions, profit sharing commissions, bonus commissions, prizes, override commissions, received prior to or on the Closing Date;

any other asset of the Sellers or their Affiliates that is not primarily or exclusively related to the Retail Store Insurance Business; and

any asset of the Sellers set forth on Section 1.1(b)(xx) of the Disclosure Schedules.

Assumed Liabilities. Subject to Section 1.1(d) below, in connection with the purchase and sale of the Transferred Assets pursuant to this Agreement, at the Closing, Buyer shall assume and pay, discharge, perform or otherwise satisfy the following liabilities and obligations, whether known or unknown, absolute, accrued, contingent or otherwise, to the extent, primarily or exclusively relating to the Retail Store Insurance Business and the Transferred Assets other than the Excluded Liabilities (the “Assumed Liabilities1.1(c)" ”):

all liabilities and obligations (including any such liabilities or obligations of Sellers), accruing, arising out of or relating to the conduct or operation of the Retail Store Insurance Business, or the

ownership or use of the Transferred Assets, from and after the Effective Time;

any Taxes to be paid by Buyer pursuant to Article 5;

all post-Closing performance of the Sellers under the Transferred Contracts, from and after the Effective Time;

all liabilities assumed by Buyer pursuant to Sections 4.5 and 4.8;

the Post-Closing Commission Liabilities; and

any liabilities or obligations of the Sellers reflected on Section 1.1(c)(vi) of the Disclosure Schedules.

Excluded Liabilities. Notwithstanding anything in this Agreement to the contrary, Buyer is not assuming and Sellers shall pay, perform, discharge or otherwise satisfy, the following liabilities and obligations, whether known or unknown, absolute, accrued, contingent or otherwise (the “Excluded Liabilities1.1(d)" ”):

all liability not expressly assumed by Buyer and all liability retained by Sellers pursuant to Section 4.5 arising in respect of or relating to the Employees or any Seller Benefit Plan; and

any liabilities or obligations arising out of or relating to Sellers’ ownership or operation of the Retail Store Insurance Business and the Transferred Assets prior to the Effective Time;

any liabilities or obligations relating to or arising out of the Excluded Assets;

any liabilities or obligations for (i) Excluded Taxes, (ii) any Income Taxes of Sellers or Affiliates of Sellers for any taxable period and (iii) Transfer Taxes, except to the extent provided in Section 5.4;

any liabilities or obligations of Sellers arising or incurred in connection with the negotiation, preparation, investigation and performance of this Agreement, the other Ancillary Agreements and the transactions contemplated hereby and thereby, including, without limitation, fees and expenses of counsel, accountants, consultants, advisers and others, except to the extent provided in Section 5.4;

any Indebtedness of the Sellers or their Affiliates;

all Return Commissions and chargebacks received on or before the Closing Date; and

any liabilities and obligations of Sellers set forth on Section 1.1(d)(viii) of the Disclosure Schedules.

Consents to Certain Assignments of Transferred Assets.

Joint Information.

Consideration; Payment.

In full consideration for the sale, assignment, transfer, conveyance and delivery of the Transferred Assets to Buyer, Buyer shall (i) pay to Seller an amount equal to thirty-four million five hundred thousand Dollars ($34,500,000) (the “Closing Payment1.4(a)" ”) and (ii) assume the Assumed Liabilities (collectively with the Closing Payment, the “Purchase Price1.4(a)" ”).  

The Purchase Price shall be subject to adjustment as provided in Sections 1.6, 1.7, 4.8, 4.18 and 7.10.  The Closing Payment shall be paid at the Closing to Sellers by wire transfer of immediately available funds in United States dollars, to a bank account designated in writing by Sellers to Buyer at least two (2) Business Days prior to the Closing.

Buyer shall be entitled to deduct and withhold from the consideration otherwise payable under this Agreement such amounts as are required to be withheld or deducted under any applicable Law with respect to the making of such payment; provided, that Buyer shall notify Sellers and the Parties shall mutually agree on such amounts prior to Buyer making any such withholding or deduction. To the extent that amounts are so withheld or deducted and paid over to the applicable Taxing Authority, such withheld or deducted amounts shall be treated for all purposes of this Agreement as having been paid to the Person in respect of which such deduction and withholding were made.

To induce Sellers to enter into the Agreement, First Acceptance absolutely, unconditionally and irrevocably guarantees to Sellers and their successors, endorsees and assigns, the timely and punctual payment and performance when due of all obligations of Buyer and its successors and assigns under Section 1.4(a) of the Agreement (the “Buyer Obligations1.4(c)" ”).  Sellers shall not be required to proceed first against Buyer or its successors or assigns before proceeding against First Acceptance in respect of the Buyer Obligations.  Sellers shall not be obligated to file any claim relating to the Buyer Obligations in the event that Buyer becomes subject to a bankruptcy, reorganization or similar proceeding, and the failure of Sellers to so file shall not affect First Acceptance’s obligations hereunder.  First Acceptance shall not exercise or enforce against Buyer any right of contribution, reimbursement, recourse or subrogation as to any matter for which a claim has been asserted by Sellers until all of the Buyer Obligations with respect to all such asserted claims have been fully paid and performed. The provisions of this Section 1.4(c) shall remain in full force and effect and shall be binding on First Acceptance, its successors and assigns until all of the Buyer Obligations have been satisfied in full.  First Acceptance reserves the right to assert defenses that Buyer may have to the performance of any Buyer Obligations other than defenses arising from the bankruptcy or insolvency of Buyer. This Section 1.4(c) may not be amended, modified, or rescinded in any manner without the prior written consent of Seller.

Closing.

The sale and purchase of the Transferred Assets and the assumption of the Assumed Liabilities contemplated by this Agreement shall take place at a closing (the “Closing1.5(a)" ”) to be held at the offices of Sellers at One Nationwide Plaza in Columbus, Ohio at 10 a.m. Eastern Time on the later

of (i) July 1, 2015 or (ii) the first (1^st) Business Day of the month immediately following the month in which the Parties satisfy or, to the extent permitted by applicable Law, waive all conditions to the obligations of the Parties set forth in Article 6 (other than such conditions as may, by their terms, only be satisfied at the Closing or on the Closing Date), or at such other place, time or date as Sellers and Buyer mutually may agree in writing; provided, however, that Sellers shall have the option (the “Sellers’ Extension Option1.5(a)" ”) to extend the Closing until not later than November 1, 2015 by giving written notice to Buyer of the date to which the Closing has been extended (the “ Sellers’ Extension Date1.5(a)" ”), if each of the conditions set forth in Article 6 have been satisfied or waived (to the extent legally permitted), except for the condition set forth in either Section 6.3(d) or Section 6.3(e), and if Sellers are complying with their obligations under Section 4.7(b). The day on which the Closing takes place is referred to as the “Closing Date1.5(a)" .” The Closing shall be effective as of 12:01 a.m., Eastern Time, on the Closing Date (“Effective Time1.5(a)" ”).

At the Closing, Sellers shall deliver to Buyer, bills of sale, assignments of leases and contracts and all other instruments of conveyance which are necessary or desirable to effect transfer of the Transferred Assets, free and clear of all Encumbrances (other than Permitted Encumbrances), in form and substance reasonably satisfactory to Buyer.  In addition, Sellers shall deliver or cause to be delivered to Buyer the following:

duly executed copies of each of the Ancillary Agreements;

duly executed certificate of an executive officer of each Seller pursuant to Sections 6.3(a); and

(A) a non-foreign affidavit for each Seller, dated as of the Closing Date, in form and substance required under Treasury Regulations issued pursuant to Section 1445 of the Code stating that such Seller is not a “foreign person” as defined in Section 1445 of the Code, and (B) an Internal Revenue Service Form W-9 duly executed by each Seller; and

such other documents required to be delivered by Sellers under Article 6.

At the Closing, Buyer shall deliver or cause to be delivered to Seller the following:

wire transfer of the Closing Payment in immediately available funds to the account of Sellers in accordance with Section 1.4;

duly executed copies of each of the Ancillary Agreements;

duly executed certificate of an executive officer of Buyer pursuant to Section 6.2(a); and

such other documents required to be delivered by Buyer under Article 6.

Commissions.

All commissions, profit sharing commissions, bonus commissions, prizes, and override commissions received prior to or on the Closing Date shall belong to Sellers and the amounts so received shall be considered an Excluded Asset.  Buyer or its successor or designee shall be entitled to all commissions, profit sharing commissions, bonus commissions, prizes and override commissions received, or which would have been received by, Sellers after the Closing Date and the amounts so received shall be considered a Transferred Asset.  All Return Commissions and chargebacks received after the Closing Date shall belong to or be charged to Buyer.  The Parties hereby agree that all Return Commissions and chargebacks and fees (i) received by Sellers on or before the Closing Date shall be considered an Excluded Liability and (ii) received by, or which would have been received by, Sellers after the Closing Date shall be considered an Assumed Liability (the amounts referenced in this clause (ii), the “Post-Closing Commission Liabilities1.6(a)" ”).  Notwithstanding anything herein to the contrary, the Parties have agreed that the Post-Closing Commission Liabilities shall be equal to $2,000,000 (the “Cancellation Amount1.6(a)" ”).  The Cancellation Amount shall be deducted from the Purchase Price paid at Closing.  Sellers shall promptly remit to Buyer or its successor or designee any funds received by Sellers for Policies written subsequent to the Closing Date.

Sellers will (i) deposit all commissions and service fees that are related to the Existing Policies and received by Sellers after the Closing Date into a bank account designated by Buyer or its successor or designee within five (5) Business Days of receipt by Sellers, and (ii) forward to Buyer or its successor or designee copies of all earnings statements from insurance carriers related to the Existing Policies within five (5) Business Days of receipt by Sellers.

Post-Closing Payment; Proration.

Within ninety (90) days following the Closing, Sellers shall prepare in good faith and deliver to Buyer a schedule of receivables and payables including prepayments and prepaid expenses set forth on Section 1.1(a)(ii)(I)(1) of the Disclosure Schedules and certain items set forth on Section 1.1(a)(ii)(J)(1) of the Disclosure Schedules relating to the applicable Transferred Assets prorated on an accrual basis as of the Effective Time (the “Preliminary Proration Schedule1.7(a)" ”).  The Preliminary

Proration Schedule shall be substantially in the form set forth on Section 1.7 of the Disclosure Schedules.  The purpose and intent of such proration is that Sellers shall bear the expenses of ownership and operation of the applicable Transferred Assets, and shall receive the benefit of the income therefrom, accruing prior to the Effective Time, and Buyer shall bear the expenses of ownership and operation of the applicable Transferred Assets, and shall receive the benefit of the income therefrom, accruing on and after the Effective Time.  The Preliminary Proration Schedule shall be final (the “Proration Schedule1.7(a)" ”) upon the earliest of:  (1) the failure of Buyer to notify Sellers of a dispute within 20 Business Days following receipt by Buyer of the information described in this Section 1.7(a); (2) the resolution of all disputes with respect to this Section 1.7(a) pursuant to Section 1.7(b) by Sellers and Buyer; or (3) the resolution of all disputes with respect to this Section 1.7(a) pursuant to Section 1.7(b) by the Third Party Accountant.

If Buyer disputes the Preliminary Proration Schedule, the Parties shall first negotiate in good faith to agree on any proposed revisions, and any resolution by them as to any disputed amounts or calculations shall be final, binding and conclusive on the Parties. If Sellers and Buyer are unable to reach a resolution with such effect within twenty (20) Business Days, Sellers and Buyer shall submit the items remaining in dispute for resolution to a nationally recognized firm of independent certified public accountants (the “Third Party Accountant1.7(b)" ”), which shall, within thirty (30) days of its selection, determine and report to Sellers and Buyer upon such remaining disputed items or calculations, and such report shall be final, binding and conclusive on the Parties to the fullest extent permitted under applicable Law and may be enforced in any court having jurisdiction; provided that in no event shall the Third Party Accountant’s determination of such remaining disputed items or calculations be for an amount that is outside the range of Buyer’s and Sellers’ disagreement. The fees and expenses relating to the foregoing work by the Third Party Accountant shall be borne by Buyer and Sellers in inverse proportion as they may prevail on the matters, questions and issues resolved by the Third Party Accountant, which proportionate allocation will also be determined by the Third Party Accountant and be included in the Third Party Accountant’s written report. The provisions in this Section 1.7(b) relating to resolutions of disputes by the Third Party Accountant are not intended to and shall not be interpreted to require that the Parties refer to such a firm: (i) any dispute arising out of a breach by one of the Parties of its obligations under this Agreement; or (ii) any dispute the resolution of which requires the construction or interpretation of this Agreement (apart from the mathematical calculation of payments pursuant to Section 1.7(a)).

The net amount due and owing pursuant to the Proration Schedule shall be paid by the applicable Party or Parties to the other Party or Parties within five (5) Business Days following finalization of the Proration Schedule, by

wire transfer of immediately available funds in United States dollars to a bank account designated in writing by the receiving Party or Parties.

Organization and Qualification.

Authority.

No Conflict; Required Filings and Consents.

The execution, delivery and performance by each Seller of this Agreement and each of the Ancillary Agreements to which such Seller will be a party, and the consummation of the transactions contemplated hereby and thereby, do not and will not:

conflict with or violate the articles of incorporation or by-laws of such Seller;

conflict with or violate any Law applicable to such Seller, the Retail Store Insurance Business or any of the Transferred Assets or by which such Seller, the Retail Store Insurance Business or any of the Transferred Assets may be bound or affected; or

conflict with, result in any material breach of, constitute a material default (or an event that, with notice or lapse of time or both, would become a default) under, require any consent of any Person pursuant to, or give to others any rights of termination, acceleration or cancellation of, any Contract (as defined herein), except as set forth on Section 2.3(a) of the Disclosure Schedules, or, in the case of clause (ii) or (iii), for any such conflicts, violations, breaches, defaults or other occurrences that would not, individually or in the aggregate, reasonably be expected to be material.

Except as set forth on Section 2.3(b) of the Disclosure Schedules, Sellers are not required to file, seek or obtain any Permit from any Governmental Authority in connection with the performance by each Seller of this Agreement and each of the Ancillary Agreements to which each Seller will be a party or the consummation of the transactions contemplated hereby or thereby or in order to prevent the termination of any right, privilege, license or qualification of the Retail Store Insurance Business, except (i) where failure to obtain such Permit, or make such filing or notification would not, individually or in the aggregate, be material or (ii) as may be necessary as a result of any facts or circumstances relating solely to Buyer or any of its Affiliates.

Compliance with Law.

Litigation; Governmental Orders.

Benefit Plans.

Section 2.6(a) of the Disclosure Schedules identifies all material Seller Benefit Plans as of the date of this Agreement. Upon request and to the extent not otherwise already provided, Sellers will make available to Buyer a true and complete copy of the following documents: (i) each legal document constituting a Seller Benefit Plan, (ii) the current summary plan description of each Seller Benefit Plan and any material modifications thereto, and (iii) the most recent determination letter from the IRS, if any, with respect to any Seller Benefit Plan qualified under Section 401(a) of the Code.

With respect to the Seller Benefit Plans or any other employee benefit plan of any ERISA Affiliate of Sellers, other than as set forth in Section 2.6(b) of the Disclosure Schedules, no event has occurred and, to the Knowledge of Sellers, there exists no condition or set of circumstances in connection with which Sellers or any of their respective Affiliates could be subject to any material liability under the terms of such Seller Benefit Plan, ERISA or the Code.  To the Knowledge of Sellers, each of the Seller Benefit Plans has been operated and administered in all material respects in accordance with applicable Law and administrative or governmental rules and regulations, including ERISA and the Code. Each Seller Benefit Plan intending to be “qualified” within the meaning of Section 401(a) of the Code has received a favorable determination letter as to such qualification from the IRS and, to the Knowledge of Sellers, no event has occurred, either by reason of any action or failure to act, which would cause the loss of any such qualification.

Except as would not, individually or in the aggregate, reasonably be expected to have a Seller Material Adverse Effect, none of the Seller Benefit Plans and no other employee benefit plan of any ERISA Affiliate of Sellers is a multiemployer plan (within the meaning of Section 3(37) or 4001(a)(3) of ERISA) or a single employer pension plan (within the meaning of Section 4001(a)(15) of ERISA) for which Sellers or any of their respective ERISA Affiliates could be expected to incur any material liability under Section 4063 or 4064 of ERISA. The representations and

warranties set forth in this Section 2.6 are the Sellers’ sole and exclusive representations and warranties regarding employee benefit matters.

Labor and Employment Matters.

Document number 1.4.53 in the Sellers’ data room (the “Employee Information Document”) contains a complete and accurate list of the following information for each Employee as of the date reflected in the Employee Information Document, including each Employee on leave of absence: name; associate number; job title; date of hire; primary geographic location of employment; current annual rate of base salary or wages; as applicable, 2014 annual bonus/commissions and 2015 target bonus and commissions paid or payable; and whether such Employees are eligible to participate in the Seller Benefit Plans.

Neither Seller is a party to any labor or collective bargaining contract that pertains to any Employees. To the Knowledge of Sellers, (i) there are no organizing activities or collective bargaining arrangements that could affect the Retail Store Insurance Business pending or under discussion with any labor organization or Employees and (ii) there are no lockouts, strikes, slowdowns or work stoppages pending or threatened by or with respect to any Employees that would, individually or in the aggregate, reasonably be expected to have a Seller Material Adverse Effect.

All of the Employees are “at will” employees. The representations and warranties set forth in this Section 2.7 are the Sellers’ sole and exclusive representations and warranties regarding labor and employment matters.

Taxes.

Each Seller has timely filed or extended or caused to be filed or extended with the appropriate Governmental Authority all material Returns and reports required to be filed by or on behalf of such Seller with respect to the Transferred Assets and the Retail Store Insurance Business, except where the failure to file would not have a Seller Material Adverse Effect.

Each Seller has, and as of the Closing Date will have, paid and discharged all Taxes for which it is responsible shown as owing on the Returns due on or before the Closing Date with respect to the Transferred Assets and the Retail Store Insurance Business, except where the failure to pay would not be material.

There are no liens for Taxes upon any of the Transferred Assets, except for Permitted Encumbrances.

None of the Transferred Assets includes or consists of an interest in any partnership, corporation or other entity for tax purposes.

Material Contracts.

Section 2.9(a) of the Disclosure Schedules lists each of the following Contracts existing as of the date of this Agreement, which relate primarily or exclusively to the Retail Store Insurance Business (such Contracts as described in this Section 2.9(a) being “Material Contracts2.9(a)" ”), provided, “Material Contracts”, except as otherwise set forth in clause (v) below, shall not include agency, managing general agency, producer and sub-producer agreements:

Contracts that provide for payment or receipt by either Seller primarily or exclusively in connection with the Retail Store Insurance Business of more than $25,000 per year;

Contracts pertaining to the lease of tangible personal property primarily or exclusively in connection with the Retail Store Insurance Business providing for annual lease payments in excess of $25,000;

Contracts that limit or purport to limit the ability of either Seller to compete in any line of business or with any Person or in any geographic area or during any period of time, primarily or exclusively with respect to the Retail Store Insurance Business;

Software licenses primarily or exclusively relating to the Retail Store Insurance Business involving annual compensation in excess of $25,000 (other than “off the shelf” software);

Contracts primarily or exclusively relating to the Retail Store Insurance Business with other brokers, producers, sub-producers, sales agents or other intermediaries or under which Sellers pay or share any commissions;

Contracts between or among the Sellers on the one hand and any Affiliate of Sellers on the other hand primarily or exclusively relating to the Retail Store Insurance Business or the Transferred Assets;

Contracts that provide for the assumption of any Tax, environmental or other liability of any Person that are primarily or exclusively relating to the Retail Store Insurance Business or that otherwise constitute Transferred Assets; and

Contracts for the sale of any of the Transferred Assets or for the grant to any Person of any option, right of first refusal or preferential or similar right to purchase any of the Transferred Assets, except for such Contracts or grants made in the ordinary course of business.

Each Material Contract is valid and binding on the Seller that is a party to such Material Contract and, to the Knowledge of Sellers, the counterparties thereto, and is in full force and effect. Upon consummation of the transactions contemplated by this Agreement, except to the extent that (i) any consents set forth on Section 2.3(a) of the Disclosure Schedules are not obtained or (ii) a Material Contract expires by its terms before the Closing Date, the Material Contracts shall continue in full force and effect without penalty or other adverse consequence. No Seller is in breach of, or default under, any Material Contract to which it is a party, except for such breaches or defaults that are not, individually or in the aggregate, material. To Sellers’ Knowledge, no Material Contract has been materially breached or canceled by its counterparty and there is no anticipated breach by any counterparty to any Material Contract. No event has occurred which with the passage of time or the giving of notice or both would result in a material breach by Sellers under a Material Contract. To the extent permitted by the terms of the Material Contracts and applicable Law, the Sellers have provided Buyer with a true and correct copy of all Material Contracts, in each case together with all amendments, waivers or other changes thereto.

Policies; Commissions.

Section 2.10(a) of the Disclosure Schedules sets forth a summary of all of the categories of Existing Policies as of the date of this Agreement.

Section 2.10(b) of the Disclosure Schedules sets forth, to the best of the Sellers’ Knowledge, a list of each insurance company, group of insurance companies, managing general agent or broker material to the Retail Store Insurance Business that has paid Sellers and certain of its Employees commissions since January 1, 2014 as well as the jurisdiction in which such commissions were paid. To the best of the Sellers’ Knowledge, Sellers and certain of its Employees have a valid and effective Contract or appointment to act as an agent for each insurance company identified above from which such a Contract or appointment is required for the material conduct of the Retail Store Insurance Business.

Brokers.

Title to Assets.

Financial Statements.

Absence of Certain Developments.

Real Property.

The Sellers and their Affiliates do not own any real property used in connection with the Retail Store Insurance Business, and other than the Real Property, there is no real property leased or owned by the Sellers or their Affiliates used in the Retail Store Insurance Business.

Section 2.15(b) of the Disclosure Schedules sets forth a true and complete list of each Real Property Lease and each Leased Location. Each of the Real Property Leases is in full force and effect and the applicable Seller holds valid and existing rights as lessee or sub-lessee under each of the Real Property Leases. The Sellers have delivered to the Buyer true, correct, complete and accurate copies of each of the Real Property Leases. With respect to each Real Property Lease: (i) the Real Property Lease is valid, binding, enforceable and in full force and effect; (ii) the Real Property Lease will continue to be legal, valid, binding, enforceable and in full force and effect on identical terms immediately following the Closing; (iii) to the actual knowledge of Kieran Sherry and his direct reports, no Seller or any other party to the Real Property Lease is in material breach or material default, and no event has occurred or no circumstance exists

which, with notice or lapse of time, would constitute such a material breach or material default or permit termination, modification or acceleration under the Real Property Lease; (iv) to the actual knowledge of Kieran Sherry and his direct reports, no party to the Real Property Lease has repudiated any provision thereof; (v) to the actual knowledge of Kieran Sherry and his direct reports, the Sellers’ possession and quiet enjoyment of the Leased Location under such Real Property Lease has not been disturbed, there are no written notices of material disputes, or forbearance programs in effect as to any Real Property Lease; (vi) to the actual knowledge of Kieran Sherry and his direct reports, the Real Property Lease has not been modified in any respect, except to the extent that such modifications are disclosed by the documents delivered to Buyer; (vii) none of the Sellers has assigned, transferred, conveyed, mortgaged, hypothecated, charged, deeded in trust or encumbered any interest in or rights under the Real Property Lease; (viii) to the actual knowledge of Kieran Sherry and his direct reports, no security deposit or portion thereof deposited with respect to such Real Property has been applied in respect of a breach or default under such Real Property Lease, which has not been re-deposited in full; and (ix) to the actual knowledge of Kieran Sherry and his direct reports, the Sellers do not and will not in the future owe any brokerage commissions or finders fees in respect of such Real Property Lease.

To the actual knowledge of Kieran Sherry and his direct reports, all certificates of occupancy, permits, licenses, franchises, approvals and authorizations (collectively, the “Real Property Permits2.15(c)" ”) of all Governmental Authorities having jurisdiction over the Real Property, required to have been issued to the Sellers to enable the Real Property to be lawfully occupied and used for all of the purposes for which it is currently occupied and used have been lawfully issued and are, as of the date hereof, in full force and effect. To the actual knowledge of Kieran Sherry and his direct reports, the Sellers have not received or been informed by a third party of the receipt by it of any written notice from any Governmental Authority having jurisdiction over the Real Property threatening a suspension, revocation, modification or cancellation of any Real Property Permit and, to the actual knowledge of Kieran Sherry and his direct reports, there is no basis for the issuance of any such notice or the taking of any such action.

Intellectual Property.

Section 2.16 of the Disclosure Schedules contains a complete and accurate list of all of the following that are owned by the Sellers and used primarily or exclusively in the Retail Store Insurance Business:

patented or registered Intellectual Property and pending patent applications and applications for registration of other Intellectual Property;

unregistered trademarks, unregistered service marks, trade or business names and corporate names; and

computer software.

Except as set forth on Section 2.16(b) of the Disclosure Schedules:

to the best of the Sellers’ Knowledge, none of the Sellers has infringed, misappropriated or otherwise conflicted with, and the operation of the Retail Store Insurance Business as currently conducted does not infringe, misappropriate or otherwise conflict with, any Intellectual Property of any third party, and none of the Sellers is aware of any facts which indicate a likelihood of any of the foregoing and none of the Sellers has received any notices regarding any of the foregoing (including, without limitation, any demands or offers to license any Intellectual Property from any third party);

to the best of the Sellers’ Knowledge, no third party has infringed, misappropriated or otherwise conflicted with any of the Business Intellectual Property and none of the Sellers is aware of any facts that indicate a likelihood of any of the foregoing;

immediately subsequent to the Closing, the Business Intellectual Property will be owned by or available for use by Buyer on terms and conditions identical to those under which the Sellers owned or used the Business Intellectual Property immediately prior to the Closing; and

none of the Sellers have agreed to indemnify any third party for or against any interference, infringement, misappropriation or other conflict with respect to any Intellectual Property.

Permits.

Affiliate Transactions.

Exclusivity of Representations and Warranties.

Organization.

Authority.

No Conflict; Required Filings and Consents.

The execution, delivery and performance by Buyer of this Agreement and each of the Ancillary Agreements to which Buyer will be a party, and the

consummation of the transactions contemplated hereby and thereby, do not and will not:

conflict with or violate the articles of organization or by-laws of Buyer;

conflict with or violate any Law applicable to Buyer or by which any property or asset of Buyer is bound or affected; or

conflict with, result in any breach of, constitute a default (or an event that, with notice or lapse of time or both, would become a default) under, require any consent of any Person pursuant to, or give to others any rights of termination, acceleration or cancellation of, any material contract or agreement to which Buyer is a party;

Except as set forth on Section 3.3(b) of the Disclosure Schedules, Buyer is not required to file, seek or obtain any Permit from any Governmental Authority in connection with the execution, delivery and performance by Buyer of this Agreement and each of the Ancillary Agreements to which it will be party or the consummation of the transactions contemplated hereby or thereby or in order to prevent the termination of any right, privilege, license or qualification of Buyer, except (i) where failure to obtain such Permit, or make such filing or notification, would not, individually or in the aggregate, reasonably be expected to have a Buyer Material Adverse Effect or (ii) as may be necessary as a result of any facts or circumstances relating solely to Seller or any of its Affiliates.

Brokers.

Compliance with Laws.

Litigation; Governmental Orders.

No Stockholder Vote Required.

Sufficiency of Funds.

Buyer Permits.

Exclusivity of Representations and Warranties.

Conduct of Business Prior to the Closing.

sell, transfer, encumber, mortgage, pledge, charge or otherwise dispose (including, without limitation, in transactions involving any Affiliate of Sellers) of any Transferred Assets, or any interest therein, other than immaterial dispositions not exceeding $50,000 individually or $100,000 in the aggregate, in each case in the ordinary course of business consistent with past practice;

grant or announce any increase in the salaries, bonuses or other benefits payable to any Employee, other than as required by Law, pursuant to any plans, programs or agreements existing on the date hereof or other ordinary increases consistent with the past practices of Sellers;

enter into any severance, termination, notice or change of control agreement with any of their directors, officers and Employees;

make any other change in employment terms for any of its directors, officers, and Employees outside the ordinary course of business;

incur or become subject to any liabilities, except liabilities incurred in the ordinary course of business consistent with past practice;

cancel without fair consideration any debts or claims owing to or held by them in excess of $250,000;

sell, assign, license, transfer, abandon or permit to lapse any Permits (including, without limitation, transfers to any Affiliate of Sellers), which, individually or in the aggregate, are material to the Retail Store Insurance Business or any portion thereof or any Intellectual Property or other intangible assets owned by, issued to or licensed to Sellers primarily or exclusively related to the Retail Store Insurance Business;

disclose any confidential information (other than pursuant to agreements requiring the disclosure to maintain the confidentiality of and preserving all of their rights in such confidential information) or receive any confidential information of any Third Party in violation of any obligation of confidentiality or grant any license or sublicense of any rights under or with respect to any Intellectual Property primarily or exclusively related to the Retail Store Insurance Business;

make any capital expenditures in excess of $250,000 other than expenditures made in the ordinary course of business consistent with past practice;

enter into, amend, accelerate, modify, cancel or terminate any Material Contract, or take any other action or enter into any other transaction other than in the ordinary course of business; or

commit to do any of the foregoing.

Covenants Regarding Information.

From the date hereof until the Closing Date, upon reasonable notice, Sellers shall:  (i) furnish to Buyer and its Representatives such financial, operating and other data and information relating to the Retail Store Insurance Business and the right to inspect all of the Real Property, properties, assets, premises, Books and Records and other document and data as Buyer may reasonably request; provided, however, that any such furnishing of information shall be conducted at Buyer’s expense and in such a manner as not unreasonably to interfere with the normal operations of Sellers and the Retail Store Insurance Business. Notwithstanding anything to the contrary in this Agreement, Sellers shall not be required to disclose any information to Buyer or its Representatives if such disclosure would, in Sellers’ reasonable judgment, (i) constitute a waiver of the attorney-client or other legal privilege held by Sellers, (ii) contravene any applicable Laws, (iii) relate to any consolidated, combined or unitary Returns filed by Sellers or any of their respective Affiliates or any of their respective predecessor entities, or (iv) breach any binding agreement entered into prior to the date hereof with a Third Party, provided that Sellers have used commercially reasonable efforts to obtain the consent of such Third Party to such disclosure or access.

In order to facilitate the resolution of any claims made against or incurred by Sellers (as it relates to the Retail Store Insurance Business), for a period of seven years after the Closing or, if longer, the applicable period required by Law or policy of any relevant Governmental Authority, Buyer shall (i) retain the Books and Records relating to the Retail Store Insurance Business relating to periods prior to the Closing and (ii) afford the Representatives of Sellers reasonable access (including the right to make, at Sellers’ expense, photocopies), during normal business hours, to such Books and Records; provided, however, that Buyer shall notify Sellers in writing at least 90 days in advance of destroying any such Books and Records in order to provide Sellers the opportunity to copy such Books and Records in accordance with this Section 4.2(b).

In order to facilitate the resolution of any claims made against or incurred by Buyer, for a period of seven years after the Closing or, if longer, the applicable period required by Law or policy of any relevant Governmental Authority, Sellers shall (i) retain the Books and Records relating to the Retail Store Insurance Business relating to periods prior to the Closing which shall not otherwise have been delivered to Buyer and (ii) upon

reasonable notice, afford the Representatives of Buyer reasonable access (including the right to make, at Buyer’s expense, photocopies), during normal business hours, to such Books and Records to the extent relating exclusively to the Retail Store Insurance Business; provided, however, that Sellers shall notify Buyer in writing at least 90 days in advance of destroying any such Books and Records in order to provide Buyer the opportunity to copy such Books and Records in accordance with this Section 4.2(c).

In connection with maintaining, handling and transferring Data, Buyer shall, and shall cause its Affiliates and any permitted subcontractors to, comply with all confidentiality and security obligations applicable to them in connection with the collection, use, disclosure, maintenance and transmission of personal, private, or financial information about each insured under the Policies placed by Sellers, including the provisions of privacy policies under which such information was gathered and those Laws currently in place and which may become effective during the term of this Agreement. To the extent required by applicable Law, Buyer shall (a) entitle Sellers, and their agents and representatives, and Governmental Authorities to audit Buyer’s compliance herewith, (b) enable individual subjects of personally identifiable information, upon request from such individuals, to review and correct information maintained by Buyer about them, and to restrict use of such information, and (c) report to Sellers in writing any violation of this Section of which Buyer becomes aware.

[Reserved].

Notification of Certain Matters.

Employee Benefits.

Buyer shall, not less than ten (10) Business Days prior to the Closing Date, make written offers of employment, to be effective on the Closing Date in an Identical Geographic Location, to all Employees, including Employees who are absent due to vacation, family leave, short-term disability or other approved leave of absence (the Employees who accept such employment and commence employment on the Closing Date, the “Transferred Employees4.5(a)" ”).

During the period commencing on the Closing Date and ending on December 31, 2015 (or if earlier, the date of the Transferred Employee’s termination of employment with Buyer or an Affiliate of Buyer), Buyer

shall, or shall cause an Affiliate of Buyer to, provide each Transferred Employee with salary, target bonus opportunities, retirement and welfare benefits and other employee benefits (excluding pension benefits) which are in the aggregate no less than the salary and other employee benefits (excluding pension benefits) provided by Sellers or their Affiliates immediately prior to the Closing.

If Buyer fails to offer employment to any Employees in accordance with Section 4.5(a), then Buyer shall be liable for and shall pay to Sellers, within thirty (30) days after written request for payment, the severance payments actually paid by Sellers or their Affiliates to such Employees, which such amounts shall be no more than the severance benefits that would be payable under the applicable severance practice, plan or policy in effect for such Employee immediately prior to the Closing Seller Severance Plan (the “Seller Severance Plan4.5(c)" ”). Conversely, if Buyer offers employment to any Employee in accordance with terms and conditions of Section 4.5(a), and such Employee rejects employment with Buyer, then Sellers or their Affiliates shall be liable and solely responsible for any severance amounts for which such Employees may become eligible under the terms of Sellers or their Affiliates’ severance pay plans and policies.  Buyer shall provide Sellers with information related to Buyer’s employee benefit plans and incentive compensation plans as reasonably requested by Sellers to determine an Employee’s eligibility for severance from Sellers or their Affiliates.

Nothing herein shall be construed to prevent Buyer from terminating the employment of any Employee who accepts Buyer’s offer of employment and becomes a Transferred Employee at any time after the Closing Date for any reason (or no reason); provided that any Transferred Employee terminated by Buyer at any time prior to the first (1st) anniversary of the Closing Date will be entitled to receive from Buyer the greater of (i) the level of termination payments payable under Buyer’s severance program, and (ii) the level of termination payments otherwise due under the Seller Severance Plan.

With respect to any employee benefit plan maintained by Buyer (collectively, “Buyer Benefit Plans4.5(e)" ”) for the benefit of any Transferred Employee, effective as of the Closing, Buyer shall recognize all service of the Transferred Employees with Sellers or their Affiliates, as if such service were with Buyer, for vesting, eligibility and accrual purposes (including, without limitation, any severance plan or policy); provided, however, such service shall not be recognized to the extent that (i) such recognition would result in a duplication of benefits or (ii) such service was not recognized under the corresponding Seller Benefit Plan. In addition, Buyer shall waive any benefits enrollment waiting periods under the Buyer Benefit Plans for the Transferred Employees.

Effective as of the Closing, the Transferred Employees shall cease active participation in Seller Benefit Plans.  Seller shall remain liable for all eligible claims for benefits under the Seller Benefit Plans that are incurred by the Employees prior to the Closing Date. For purposes of this Agreement, the following claims shall be deemed to be incurred as follows: (i) life, accidental death and dismemberment, short-term disability, and workers’ compensation benefits, on the event giving rise to such benefits; (ii) medical, vision, dental, and prescription drug benefits, on the date the applicable services, materials or supplies were provided; and (iii) long-term disability benefits, on the eligibility date determined by the terms of the Sellers’ long-term disability plan in which the applicable Employee participates. For the avoidance of doubt, Sellers or their Affiliates shall pay the Transferred Employees any amounts due such Transferred Employees with respect to accrued and unused paid time off as required under the terms of the applicable Seller Benefit Plan.

Any 401(k) or similar plan maintained by Buyer must by its terms accept rollovers from Transferred Employees of eligible rollover distributions (including, without limitation, allowing for the roll over of loans). Buyer shall provide Seller with a copy of Buyer’s 401(k) or similar plan(s), including applicable amendments, to demonstrate the applicable plan provisions.

This Section 4.5 shall be binding upon and inure solely to the benefit of each of the Parties to this Agreement, and nothing in this Section 4.5, express or implied, shall confer upon any other Person any rights or remedies of any nature whatsoever under or by reason of this Section 4.5. Nothing contained herein, express or implied, shall be construed to establish, amend or modify any benefit plan, program, agreement or arrangement. The Parties hereto acknowledge and agree that the terms set forth in this Section 4.5 shall not create any right in any Transferred Employee or any other individual to any continued employment with Buyer or compensation or benefits of any nature or kind whatsoever.

Confidentiality.

Pre-Closing Covenants. The provisions of the Confidentiality Agreement between Nationwide Mutual Insurance Company and Buyer dated September 12, 2014 (the “Confidentiality Agreement4.6(a)" ”) shall remain binding and in full force and effect until the Closing. The information contained herein, in the Schedules or delivered to Buyer or its Representatives pursuant hereto shall be subject to the Confidentiality Agreement and, for that purpose and to that extent, the terms of the Confidentiality Agreement are incorporated herein by reference. Buyer shall cause its Representatives to treat the terms of this Agreement after the date hereof as strictly confidential (unless compelled to disclose in accordance with the terms of the Confidentiality Agreement).

Post-Closing Covenants. Sellers acknowledge that the Transferred Confidential Information of Sellers is valuable and proprietary to the Retail Store Insurance Business and, after the Closing Date, agree not to, directly or indirectly, use, publish, disseminate, describe or otherwise disclose to any Third Party any Transferred Confidential Information without the prior written consent of Buyer, except as required by Law or as requested by any Governmental Authority. Sellers recognize and agree that all documents and objects containing any Transferred Confidential Information, whether developed by Sellers or by someone else for Sellers, will after the Closing Date become the exclusive property of Buyer. In the event that Sellers are requested by a Governmental Authority or required by Law (whether by deposition, interrogatory, request for documents, subpoena, civil investigative demand or similar process) to disclose any of the Transferred Confidential Information after the Closing Date, Sellers will provide Buyer with prompt prior written notice of such request or requirement so that Buyer may seek a protective order or other appropriate remedy and/or consent in writing to such disclosure and Sellers shall use their commercially reasonable efforts, at Buyer’s sole expense, to cooperate with Buyer in seeking such protective order or other remedy. In the event that such protective order or other remedy is not obtained and Buyer has not consented in writing to such disclosure, and Sellers are, upon the advice of their counsel, legally required or requested to disclose the Transferred Confidential Information to any Governmental Authority, Sellers may furnish only that portion of the Transferred Confidential Information that Sellers are advised by counsel is legally required or specifically meets such request.

Consents and Filings; Further Assurances.

Each Party shall use all commercially reasonable efforts to take, or cause to be taken, all appropriate action to do, or cause to be done, all things necessary, proper or advisable under applicable Law or otherwise to consummate and make effective the transactions contemplated by this Agreement and the Ancillary Agreements as promptly as practicable, including to (i) obtain from Governmental Authorities and other Persons all Permits as are necessary for the consummation of the transactions contemplated by this Agreement and the Ancillary Agreements, and (ii) promptly make all necessary filings, and thereafter make any other required submissions, with respect to this Agreement required under any applicable Law. Nothing contained in this Agreement shall require Sellers to pay any consideration to any other Person from whom any such Permits are requested.

Sellers and Buyer shall use their respective commercially reasonable efforts to resolve such objections, if any, as may be asserted by any Governmental Authority or Person with respect to the transactions contemplated hereby; provided, however, that such efforts will not include

Sellers’ or Buyer’s acceptance of any terms or conditions proposed by a Governmental Authority that would impose an unduly burdensome condition, change or modification upon the rights of Sellers or Buyer.

To the extent permitted by applicable Law, each Party shall promptly notify the other Party or Parties of any communication it or any of its Affiliates receives from any Governmental Authority with respect to the transactions contemplated herein and permit the other party to review in advance any proposed communication by such Party or Parties to any Governmental Authority. No Party to this Agreement shall agree to participate in any meeting with any Governmental Authority in respect of any filings, investigation or other inquiry unless it consults with the other Party or Parties in advance and, to the extent permitted by such Governmental Authority, gives the other Party or Parties the opportunity to attend and participate at such meeting. The Parties will coordinate and cooperate fully with each other in exchanging such information and providing such assistance as each other may reasonably request in connection with the foregoing and in seeking early termination of any applicable waiting periods. To the extent permitted by applicable Law, the Parties will provide each other with copies of all correspondence, filings or communications between them or any of their Representatives, on the one hand, and any Governmental Authority or members of its staff, on the other hand, with respect to this Agreement and the transactions contemplated hereby.

Refunds and Remittances.

Public Announcements.

Litigation Support.

Contact with Customers and Vendors.

Transition Services Agreement; Reverse Transition Services Agreement.

Brand Transition.

Non-Solicitation.

The Sellers acknowledge that they are receiving significant economic benefits by reason of the consummation of the transactions contemplated hereby, that they have become familiar with the trade secrets and other confidential information concerning the Retail Store Insurance Business,

that their services to the Retail Store Insurance Business have been unique in nature and that Buyer would be irreparably damaged if they were to compete with Buyer. Accordingly, in consideration of the covenants provided for herein to the Sellers at the Closing, for a period of two (2) years following the Closing Date (the “Non-Solicitation Period4.14(a)" ”), neither Sellers nor any of Sellers’ property and casualty insurance company Affiliates shall (whether as an owner, operator, manager, employee, officer, director, consultant, advisor, representative or otherwise) (i) solicit or contact, or assist another Person in the solicitation of, any Person located in the Restricted Territory who is an insured under the Existing Policies for the purpose of replacing such Existing Policy with any insurance policy marketed by the Retail Store Insurance Business or providing other Retail Store Insurance Business services, in each case as marketed or provided by Sellers as of the date hereof or (ii) otherwise initiate or promote a program that would result in the systematic replacement of the Existing Policies or the systematic solicitation of the insureds under the Existing Policies; provided, however, that nothing herein shall prohibit Sellers or their Affiliates or any of their associated agents or producers from at any time after the Closing Date, providing quotes for and issuing or selling policies of insurance directly to any such insured as the result of (v) a general solicitation or advertisement that is not specifically targeted at such insured, (w) any solicitation or advertisement provided in connection with Sellers’ and their Affiliates’ affinity, sponsor or sponsor relations programs, (x) any request for a quote from Buyer, (y) any request for a quote from any Third Party insurance producer or directly from such insured or (z) offers of renewal coverage or the issuance of policies by the insurance company Affiliates of Sellers or any Third Party insurance companies to the extent (and only to the extent) required by applicable Law; provided, further, that the exceptions in clauses (x) and (y) above shall only apply to the extent that such activities are not part of a systematic plan by Sellers to replace the Existing Policies or solicit insureds under the Existing Policies; and provided, further that nothing herein shall prohibit Sellers’ property and casualty insurance company Affiliates from continuing to underwrite and administer in any jurisdiction Policies and products that are marketed, produced and sold through the Retail Store Insurance Business. The restrictions set forth in this Section 4.14 shall terminate completely on the second (2nd) anniversary of the Closing Date. Notwithstanding the foregoing, the Buyer hereby acknowledges that (i) independent, exclusive or other independent contractor or employee agents or producers of Sellers and their Affiliates and (ii) agents or producers of Sellers’ and their Affiliates’ direct to consumer sales distribution channel in each case, in the Restricted Territory will directly compete with the Retail Store Insurance Business during the Non-Solicitation Period.

During the Non-Solicitation Period, none of the Sellers or their property and casualty insurance company Affiliates shall directly or indirectly

through another Person (i) induce or attempt to induce any Transferred Employee to leave the employ of Buyer, or in any way interfere with the relationship between Buyer and any such Transferred Employee or (ii) induce or attempt to induce any supplier, licensee, licensor, franchisee or other business relation of Buyer to cease doing business with Buyer, or in any way interfere with the relationship between any supplier, licensee or business relation and Buyer. The foregoing restrictions shall not apply to any employee who (w) responds to a general solicitation or employment advertisement which is not directed at the Buyer or its employees, (x) responds to a recruiting or employee staffing consultant pursuant to a general mandate from either of the Sellers, (y) at least six months after such person ceases to be employed by Buyer, seeks on their own accord employment with Sellers or their Affiliates or (z) has not been employed by Buyer for at least six months.

Nothing in this Section 4.14 shall be construed to prevent Sellers or their Affiliates from fulfilling their obligations pursuant to this Agreement or any Ancillary Agreement including, without limitation, pursuant to the Transition Services Agreement and Sections 4.15 and 4.16 hereof.

Lead Generation.

Renewal Rights; Transition Plan.

During the Transition Period, the Parties shall use their respective commercially reasonable efforts to transition the Existing Policies and any Transition Policies in accordance with the jointly developed transition plan described in this Section 4.16 and Section 4.16 of the Disclosure Schedules (the “Transition Plan4.16(a)" ”), in all cases, subject to applicable Law.

In accordance with and subject to the schedule and other requirements set forth in the Transition Plan, Sellers shall, or shall cause their Affiliates to, send at such times as identified in the Transition Plan, to the relevant policyholder of the Existing Policies and the Transition Policies in accordance with applicable Law a written notice notifying such policyholders that the insurance company Affiliates of Sellers are discontinuing the relevant lines of insurance business in the relevant jurisdiction.

During the Transition Period, Sellers will use their commercially reasonable efforts to assist Buyer, at Buyer’s sole expense, to issue replacement Policies to the policyholders under the Existing Policies or any Transition Policies upon the cancellation, expiration or termination of such Policies in accordance with the Transition Plan. Such cooperation shall include (i) allowing Buyer or its Affiliates to replicate and use the publicly available statutory products and forms used by the insurance company Affiliates of Sellers to write the Retail Store Insurance Business, as applicable, (ii) endorsing the Buyer and its Affiliates to the policyholders under such Existing Policies or Transition Policies and (iii) otherwise implementing the Transition Plan.  Notwithstanding the foregoing, the Buyer acknowledges and agrees that (i) none of the Sellers nor any of their Affiliates has the power or ability to require any insured or any broker or agent to renew any Existing Policy or any insurance coverage provided thereunder, upon expiration or otherwise and (ii) none of the Sellers nor any other Person has made any representation or warranty or any other promise about the amount, if any, of the Existing Policies that the Buyer will be able to renew. The Buyer further acknowledges that it may not contact any policyholder directly to offer a renewal in violation of Sellers’ agency agreements or applicable Law.

Within five (5) Business Days following the end of each month during the Transition Period, Buyer will provide Sellers with a report in a mutually agreed upon form detailing the status of the transition of the Existing Policies and any Transition Policies.

Licenses; Appointments.

Third Party Carriers.

As soon as reasonably practicable following the date of this Agreement, but in any event no later than seven (7) Business Days after the date of this Agreement, Buyer shall enter into good faith negotiations with the three third party carriers specified on Section 4.18(a) of the Disclosure Schedules with whom Sellers have entered into agency agreements (the “Third Party Carriers1.1(a)" ”) and the Buyer shall use its reasonable best efforts to enter into agency agreements with and be appointed as an agent by the Third Party Carriers as promptly as possible.

Pursuant to Section 4.18(b) of the Disclosure Schedules and Section 4.18(c), the Third Party Accountant shall calculate (i) the “Buyer’s Estimated Total Annual Third Party Carrier California Commissions” (as defined in Section 4.18(b) of the Disclosure Schedules), (ii) the difference, if any, between the “Sellers’ Total 2014 Third Party Carrier California Commissions” (as defined in Section 4.18(b) of the Disclosure Schedules) and the Buyer’s Estimated Total Annual Third Party Carrier California Commissions and (iii) the California Purchase Price Adjustment (as defined below).

The Third Party Accountant’s calculation of the amounts specified in clauses (i), (ii) and (iii) of Section 4.18(b) shall be reflected in a statement (the “Accountant’s Statement1.1(c)" ”) to be delivered by the Accountant to Sellers and Buyer no later than 30 calendar days following receipt of the Buyer’s Statement (as defined in Section 4.18(b) of the Disclosure Schedules).  If the Sellers’ Total 2014 Third Party Carrier California Commissions are greater than the Buyer’s Estimated Total Annual Third Party Carrier California Commissions, then the Purchase Price shall be reduced by an amount equal to one-half of such excess (the “California Purchase Price Adjustment1.1(c)" ”); provided, that in no event shall the California Purchase Price Adjustment be greater than $1,000,000.  Examples of the Third Party Accountant’s calculation to be made pursuant to this Section 4.18 are set forth on Section 4.18(c) of the Disclosure Schedules.  Notwithstanding anything to the contrary in this Agreement, if despite Buyer’s reasonable best efforts to enter into agency agreements with and be appointed as an agent by the Third Party Carriers pursuant to Section 4.18(a) by the time the Accountant’s Statement is final, Buyer is not able to enter into an agency agreement with a Third Party Carrier, then the amount of such Third Party Carrier’s commissions shall be considered to be zero for purposes of the calculations made in the Accountant’s Statement.

The Accountant’s Statement shall be final upon the earliest of: (i) the failure of Buyer or Sellers to notify the other of a dispute within ten (10) Business Days following receipt by Buyer and Sellers of the Accountant’s Statement; (ii) the resolution of all disputes with respect to this

Section 4.18 by Sellers and Buyer; or (iii) the resolution of all disputes with respect to this Section 4.18 pursuant to Section 4.18(e) by the Third Party Accountant.

If Buyer or Sellers dispute the amount of the California Purchase Price Adjustment set forth in the Accountant’s Statement within the time limitation set forth in Section 4.18(d)(i), the dispute shall be resolved in the manner specified in Section 1.7(b); provided, that Buyer and Sellers shall be entitled to submit to the Third Party Accountant a statement setting forth in reasonable detail those items that Buyer and Sellers dispute, which statement the Parties shall instruct the Third Party Accountant to consider reasonably and in good faith.  The amount of any California Purchase Price Adjustment due and owing pursuant to the Accountant’s Statement shall be paid by Sellers to Buyer within 30 calendar days following finalization of the Accountant’s Statement, by wire transfer of immediately available funds in United States dollars to a bank account designated in writing by Buyer.

Sellers, on the one hand, and Buyer, on the other hand, shall share evenly the fees and costs of the Third Party Accountant in connection with the preparation of the Accountant’s Statement.  The Parties agree that none of the Third Party Accountant’s written report, Accountant’s Statement, or any other written or oral information (in whatever form) provided by Third Party Accountant to either Party shall contain the specific new and renewal commission rates paid by a Third Party Carrier to the other Party in recognition that such information is confidential, provided, the Third Party Accountant may provide a weighted average of such rates to the Parties.

Exclusivity.

Unassumed Contracts.

Purchase Price Allocation.

Sellers’ Right to Represent.

Buyer’s Right to Represent.

Transfer Taxes.

Cooperation.

Dispute Resolution.

Survival of Obligations.

General Condition.

Conditions to the Obligations of Sellers.

The representations and warranties of Buyer contained in Sections 3.1, 3.2, 3.4 and 3.8 (the “Buyer Fundamental Representations6.2(a)" ”) shall be true and correct in all respects as of the Closing Date (other than representations and warranties that address matters only as of an earlier date, in which case, as of such earlier date). The other representations and warranties of Buyer contained in Article 3 of this Agreement or any schedule or certificate delivered pursuant hereto shall be true and correct in all respects both on and as of the date of this Agreement and on and as of the Closing Date, with the same force and effect as though such representations and warranties had been made on and as of the Closing Date (except for representations and warranties that are made as of a specified date or time, which such representations and warranties shall be true and correct in all respects only as of such specified date or time), except where the failure to be so true and correct (without giving effect to

any limitation or qualification as to “materiality” (including the word “material” or “Buyer Material Adverse Effect” set forth therein)) has not had and would not, individually or in the aggregate, reasonably be expected to have a Buyer Material Adverse Effect. Buyer shall have performed in all material respects all obligations and agreements and complied in all material respects with all covenants and conditions required by this Agreement to be performed or complied with by it prior to or at the Closing.  Sellers shall have received from Buyer a certificate to the effect set forth in the preceding sentences, signed by a duly authorized officer thereof.

Sellers shall have received an executed counterpart of each of the Ancillary Agreements, signed by Buyer.

Since the date of this Agreement, there shall not have occurred and be continuing any Buyer Material Adverse Effect.

Conditions to Obligations of Buyer.

The representations and warranties of Sellers contained in Section 2.1, Section 2.2 and Section 2.11 (the “Seller Fundamental Representations6.3(a)" ”) shall be true and correct in all respects as of the Closing Date (other than representations and warranties that address matters only as of an earlier date, in which case, as of such earlier date). The other representations and warranties set forth in Article 2 of this Agreement or any schedule or certificate delivered pursuant hereto shall be true and correct in all respects both on and as of the date of this Agreement and on and as of the Closing Date, with the same force and effect as though such representations and warranties had been made on and as of the Closing Date (except for representations and warranties that are made as of a specified date or time, which such representations and warranties shall be true and correct in all respects only as of such specified date or time), except where the failure to be so true and correct (without giving effect to any limitation or qualification as to “materiality” (including the word “material” or “Seller Material Adverse Effect” set forth therein)) has not had and would not, individually or in the aggregate, reasonably be expected to have a Seller Material Adverse Effect. Sellers shall have performed in all material respects all obligations and agreements and complied in all material respects with all covenants and conditions required by this Agreement to be performed or complied with by it prior to or at the Closing.  Buyer shall have received from each Seller a certificate to the effect set forth in the preceding sentences, signed by a duly authorized officer thereof.

Buyer shall have received an executed counterpart of each of the Ancillary Agreements, signed by Sellers.

Since the date of this Agreement, there shall not have occurred and be continuing any Seller Material Adverse Effect.

No Action brought by a Governmental Authority shall be pending or threatened in writing before any Governmental Authority, wherein an unfavorable judgment, decree, injunction, order or ruling would prevent the performance of this Agreement or any of the transactions contemplated hereby, declare unlawful the transactions contemplated by this Agreement, cause such transactions to be rescinded or materially and adversely affect the right of Buyer to own, operate or control the Transferred Assets or the Retail Store Insurance Business, and no judgment, decree, injunction, order or ruling shall have been entered which has any of the foregoing effects.

No injunction brought by a Person shall have been entered and be in force and effect before any Governmental Authority which prevents the performance of this Agreement or any of the transactions contemplated hereby.

Survival of Representations and Warranties.

The representations and warranties of Sellers and Buyer contained in this Agreement and any schedule or certificate delivered pursuant hereto shall survive the Closing for a period of twelve (12) months after the Closing Date (the “Release Date7.1(a)" ”); provided, however, that (i) the representations and warranties in Sections 2.1 (Organization and Qualification) and 3.1 (Organization), 2.2 and 3.2 (Authority) and 2.11 and 3.4 (Brokers) shall survive indefinitely and shall not terminate and (ii) the representations and warranties in Section 2.8 (Taxes) shall survive the Closing until sixty (60) days after the expiration of the applicable statute of limitations, at which time they will terminate.

All covenants and agreements of the Parties set forth in this Agreement to the extent requiring performance prior to the Closing shall survive the Closing until the Release Date, at which time they shall expire. All covenants and other agreements of the Parties hereto set forth in this Agreement to the extent requiring performance from and after the Closing shall survive the Closing and shall continue in accordance with their terms.

Indemnification by Sellers.

any inaccuracy or breach of any representation or warranty made by Sellers contained in this Agreement or any Ancillary Agreement or any schedule or certificate delivered pursuant hereto or thereto (provided that, for purposes of this Section 7.2(a), any materiality, material adverse effect, “Seller Material Adverse Effect” or similar qualification therein, except with respect to Sections 2.1, 2.9, 2.10(b), 2.13 and 2.14 therein, shall be disregarded and not given effect solely for purposes of determining damages with respect to the relevant Loss);

any breach or non-performance of any covenant or agreement by Sellers contained in this Agreement or any Ancillary Agreement or any schedule or certificate delivered pursuant hereto or thereto; and

any Excluded Asset or Excluded Liability, except to the extent such Losses arise from any inaccuracy or breach of the representations or warranties specified in Section 7.2(a).

Indemnification by Buyer.

any inaccuracy or breach of any representation or warranty made by Buyer contained in this Agreement or any Ancillary Agreement or any schedule or certificate delivered pursuant hereto or thereto (provided that, for purposes of this Section 7.3(a), any materiality, material adverse effect, “Buyer Material Adverse Effect” or similar qualification therein, shall be disregarded and not given effect solely for purposes of determining damages with respect to the relevant Loss);

any breach or non-performance of any covenant or agreement by Buyer contained in this Agreement or any Ancillary Agreement or any schedule or certificate delivered pursuant hereto or thereto; and

any Assumed Liability and Transferred Assets, except to the extent such Losses arise from any inaccuracy or breach of the representations specified in Section 7.3(a).

Procedures.

In order for a Buyer Indemnified Party or Seller Indemnified Party (the “Indemnified Party7.4(a)" ”) to be entitled to any indemnification provided for under this Agreement in respect of, arising out of or involving a Loss or a claim or demand made by a Third Party against the Indemnified Party (a “Third Party Claim7.4(a)" ”), such Indemnified Party shall deliver notice thereof to the Party against whom indemnity is sought (the “Indemnifying Party7.4(a)" ”) promptly after receipt by such Indemnified Party of written notice of the Third Party Claim, describing in reasonable detail the facts giving rise to any claim for indemnification hereunder, the amount or method of computation of the amount of such claim (if known) and such other information with respect thereto as the Indemnifying Party may reasonably request.  The failure to provide such notice, however, shall not release the Indemnifying Party from any of its obligations under this Article 7 except to the extent that the Indemnifying Party is prejudiced by such failure.

Subject to Sections 5.2 and 5.3, the Indemnifying Party shall have the right, upon written notice to the Indemnified Party within 30 days of receipt of notice from the Indemnified Party of the commencement of such Third Party Claim, to assume the defense thereof at the expense of the Indemnifying Party with counsel selected by the Indemnifying Party. If the Indemnifying Party assumes the defense of such Third Party Claim, the Indemnified Party shall have the right to employ separate counsel and to participate in the defense thereof, but the fees and expenses of such counsel shall be at the expense of the Indemnified Party. If the Indemnifying Party assumes the defense of any Third Party Claim, the Indemnified Party shall cooperate with the Indemnifying Party in such defense and make available to the Indemnifying Party all witnesses, pertinent records, materials and information in the Indemnified Party’s possession or under the Indemnified Party’s control relating thereto as is reasonably required by the Indemnifying Party. If the Indemnifying Party assumes the defense of any Third Party Claim, the Indemnified Party shall not admit any liability with respect to, or settle, compromise or discharge, or offer to compromise, settle or discharge, such Third Party Claim without the Indemnifying Party’s prior written consent unless the Indemnifying Party withdraws from the defense of such Third Party Claim or unless a final non-appealable judgment of a court of competent jurisdiction from which no appeal may be taken by or on behalf of the Indemnifying Party is entered against the Indemnified Party for such Third Party Claim. If the Indemnified Party assumes the defense of any such claims or proceeding pursuant to this Section 7.4 and proposes to settle such claims or proceeding prior to a final judgment thereon or to forgo any appeal with respect thereto, then the Indemnified Party shall give the Indemnifying Party prompt written notice thereof and the Indemnifying Party shall have the right to participate in the conduct of the settlement

and/or to preclude such action by the Indemnified Party and assume or reassume the defense of such claims or proceeding. If a firm written offer is made to settle any Third Party Claim, the Indemnifying Party proposes to accept such settlement and the Indemnified Party refuses to consent to such settlement, then:  (i) the Indemnifying Party shall be excused from, and the Indemnified Party shall be solely responsible for, all further defense of such Third Party Claim and all of the costs and expenses associated therewith and (ii) the maximum obligation of the Indemnifying Party to indemnify the Indemnified Party relating to such Third Party Claim shall be the amount of the proposed settlement if the amount thereafter recovered from the Indemnified Party on such Third Party Claim is greater than the amount of the proposed settlement.

In the event any Indemnified Party should have a claim against any Indemnifying Party hereunder that does not involve a Third Party Claim being asserted against or sought to be collected from such Indemnified Party, the Indemnified Party shall deliver notice of such claim promptly to the Indemnifying Party, describing in reasonable detail the facts giving rise to any claim for indemnification hereunder, the amount or method of computation of the amount of such claim (if known) and such other information with respect thereto as the Indemnifying Party may reasonably request. The failure to provide such notice, however, shall not release the Indemnifying Party from any of its obligations under this Article 7 except to the extent that the Indemnifying Party is prejudiced by such failure. The Indemnifying Party shall have 30 days after receipt of notice of any claim pursuant to this Section 7.4(c) to (i) agree to the amount or method of determination set forth in such claim and to pay such amount to such Indemnified Party or (ii) provide the Indemnified Party with notice (a “Dispute Notice7.4(c)" ”) that it disagrees with the amount or method of determination set forth in such claim. If the Indemnifying Party has timely delivered a Dispute Notice, the Indemnifying Party and the Indemnified Party shall, during a period 30 days from the Indemnified Party’s receipt of such Dispute Notice, negotiate in good faith to achieve of resolution of such dispute and, if not resolved through negotiations, such dispute shall be resolved by litigation in an appropriate court of competent jurisdiction.

Notwithstanding the foregoing, if a Third Party Claim includes or could reasonably be expected to include both a claim for Taxes that are Excluded Taxes and a claim for Taxes that are Assumed Liabilities, and such claim for Taxes that are Excluded Taxes is not separable from such a claim for Taxes that are Assumed Liabilities, Sellers (if the claim for Taxes that are Excluded Taxes exceeds or reasonably could be expected to exceed in amount the claim for Taxes that are Assumed Liabilities) or otherwise Buyer (Sellers or Buyer, as the case may be, the “Tax Controlling Party7.4(d)" ”), shall be entitled to control the defense of such Third Party Claim (such Third Party Claim, a “Tax Claim7.4(d)" ”). In such case, the

other party (the “Tax Non-Controlling Party7.4(d)" ”) shall be entitled to participate fully (at the Tax Non-Controlling Party’s sole cost and expense) in the conduct of such Tax Claim and the Tax Controlling Party shall not settle such Tax Claim without the consent of such Tax Non-Controlling Party (which consent shall not be unreasonably withheld or delayed). The costs and expenses of conducting the defense of such Tax Claim shall be reasonably apportioned based on the relative amounts of the claim for Taxes that are Excluded Taxes and the claim for Taxes that are Assumed Liabilities. Notwithstanding any other provision, Buyer shall be entitled to control in all respects any proceedings relating to Taxes based on or related to income of Buyer or any of its Affiliates and, except as provided above in this Section 7.4(d), all other proceedings relating to Taxes of Buyer or any of its Affiliates.

Limits on Indemnification.

No claim may be asserted against any Party for breach of any representation or warranty contained herein or in any Ancillary Agreement, unless written notice of such claim is received by such Party, describing in reasonable detail the facts and circumstances with respect to the subject matter of such claim.

Notwithstanding anything to the contrary contained in this Agreement:  (i) no Party shall be liable for any claim for indemnification pursuant to Sections 7.2(a) or 7.3(a) unless and until the aggregate amount of indemnifiable Losses which may be recovered from the Indemnifying Party equals or exceeds $345,000 (the “Deductible7.5(b)" ”), in which case the Indemnifying Party shall be liable only for the Losses in excess of the Deductible; provided that the Indemnifying Party shall not be liable for any individual or series of related Losses which do not exceed $10,000 (except that such Losses will be counted toward the Deductible) (the “De Minimis Threshold7.5(b)" ”); and provided, further that neither the Deductible nor the De Minimis Threshold shall apply to:  claims by Buyer (A) with respect to Sellers’ intentional fraud with actual knowledge, (B) in respect of Sellers’ breach or inaccuracies of Seller Fundamental Representations and (C) in respect of Excluded Taxes; and claims by Seller (D) with respect to Buyer’s intentional fraud with actual knowledge and (E) in respect of Buyer’s breach or inaccuracies of Buyer Fundamental Representations; (ii) the maximum aggregate amount of indemnifiable Losses which may be recovered by an Indemnified Party arising out of or relating to the causes set forth in Sections 7.2(a) or 7.3(a), other than claims based on intentional fraud with actual knowledge or on account of a breach of the representations and warranties set forth in Sections 2.1 (Organization and Qualification) and 3.1 (Organization), 2.2 and 3.2 (Authority), and 2.11 and 3.4 (Brokers) for which there shall be no maximum, shall be $3,450,000; (iii) the maximum aggregate amount of indemnifiable Losses arising out of this Agreement, any Ancillary

Agreement, or the transactions contemplated hereby and thereby, other than claims based on intentional fraud with actual knowledge or claims under Sections 7.2(c) or 7.3(c) for which there shall be no maximum, which may be recovered from Buyer or Sellers shall be the amount of the Closing Payment and (iv) NO PARTY HERETO SHALL HAVE ANY LIABILITY UNDER ANY PROVISION OF THIS AGREEMENT FOR ANY PUNITIVE, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR INDIRECT DAMAGES, BUSINESS INTERRUPTION LOSS, LOSS OF FUTURE REVENUE, PROFITS OR INCOME, OR LOSS OF BUSINESS REPUTATION OR OPPORTUNITY RELATING TO THE BREACH OR ALLEGED BREACH OF THIS AGREEMENT, EXCEPT TO THE EXTENT ACTUALLY PAID TO A THIRD PARTY.

For all purposes of this Article 7, “Losses7.5(c)" ” shall be net of (i) any insurance or other recoveries payable to the Indemnified Party or its Affiliates in connection with the facts giving rise to the right of indemnification (less any increase in insurance premiums arising therefrom or related thereto, costs incurred in obtaining such recovery and Taxes resulting from any such recovery) and (ii) any actual cash Tax benefit available to such Indemnified Party or its Affiliates arising in connection with the accrual, incurrence or payment of any such Losses. The Indemnified Party shall use commercially reasonably efforts to obtain recovery under all insurance policies covering any Loss to the same extent as it would if such Loss were not subject to indemnification hereunder, provided that such Indemnified Party shall nevertheless be entitled to bring a claim for indemnification under this Article 7 in respect of such Loss.

Buyer and Sellers shall cooperate with each other with respect to resolving any Loss with respect to which one Party is obligated to indemnify the other Party or Parties hereunder, including by making commercially reasonably efforts to mitigate or resolve any such claim or liability. The costs incurred in connection with such mitigation shall be deemed to be indemnifiable Losses hereunder.

Assignment of Claims.

Exclusive Remedy.

No Set Off Right.

Disclaimer of Implied Warranties

It is the explicit intent and understanding of each Party hereto that no Party hereto or any of such Party’s Affiliates or Representatives is making any representation or warranty whatsoever (including any implied warranty of merchantability or fitness), oral or written, express or implied, as to the accuracy or completeness of any information regarding the Retail Store Insurance Business, the Transferred Assets or the Assumed Liabilities, except as expressly set forth in this Agreement, and no Party hereto is relying on any statement, representation or warranty, oral or written, express or implied, made by the other Party or Parties hereto or such other Party’s or Parties’ Affiliates or Representatives, except for the representations and warranties expressly set forth in this Agreement.

In connection with Buyer’s investigation of the Retail Store Insurance Business, Buyer may have received certain estimates, projections and other forecasts regarding the Retail Store Insurance Business and the Transferred Assets.  Buyer acknowledges that there are uncertainties inherent in attempting to make such estimates, projections and other forecasts, and that Buyer is taking full responsibility for making its own evaluation of the adequacy and accuracy of all estimates, projections and other forecasts so furnished to it (including the reasonableness of the assumptions underlying such estimates, projections and forecasts). Accordingly, Sellers makes no representation or warranty with respect to such estimates, projections and other forecasts (including the reasonableness of the assumptions underlying such estimates, projections and forecasts).

Tax Treatment.

Limited Guarantee.

No Duplication.

Termination.

by mutual written consent of Buyer and Sellers;

(i) by Sellers, if Buyer breaches or fails to perform in any respect any of its representations, warranties or covenants contained in this Agreement and such breach or failure to perform (A) would give rise to the failure of a condition set forth in Section 6.2, (B) cannot be or has not been cured within 15 days following delivery of written notice of such breach or failure to perform and (C) has not been waived by Sellers or (ii) by Buyer, if Sellers breach or fail to perform in any respect any of their representations, warranties or covenants contained in this Agreement and such breach or failure to perform (x) would give rise to the failure of a condition set forth in Section 6.3, (y) cannot be or has not been cured within 15 days following delivery of written notice of such breach or failure to perform and (z) has not been waived by Buyer;

by Sellers or Buyer if the Closing shall not have occurred by the later of (i) September 1, 2015; or (ii) the Sellers’ Extension Date, if Sellers have exercised the Sellers’ Extension Option; provided, that the right to terminate this Agreement under this Section 8.1(c) shall not be available if the failure of the Party so requesting termination to fulfill any obligation under this Agreement shall have been the cause of the failure of the Closing to occur on or prior to such date; or

by Sellers or Buyer in the event a Governmental Authority shall have enacted, issued, promulgated, enforced or entered any Governmental Order which shall have become final and nonappealable and has the effect of making the transactions contemplated by this Agreement illegal, otherwise restraining or prohibiting consummation of such transactions or causing any of the transactions contemplated hereunder to be rescinded following completion thereof; provided, that the Party so requesting termination shall have complied with Section 4.7.

Effect of Termination.

Fees and Expenses.

Amendment and Modification.

Waiver.

Notices.

if to Sellers or THI, to:

Titan Insurance Services, Inc.

One Nationwide Plaza 1-36-74

Columbus, Ohio 43215

Attention:

James D. Benson

Nationwide Mutual Insurance Company

Senior Vice President, Corporate Controller & Chief Accounting Officer

Facsimile:

(614) 677-6688

Email:

***@***

Titan Auto Insurance of New Mexico, Inc.

One Nationwide Plaza 1-36-74

Columbus, Ohio 43215

Attention:

James D. Benson

Nationwide Mutual Insurance Company

Senior Vice President, Corporate Controller & Chief Accounting Officer

Facsimile:

(614) 677-6688

Email:

***@***

Nationwide Mutual Insurance Company

One Nationwide Plaza, 1-04-801

Columbus, Ohio 43215

Attention:

Daniel J. Moyer

Vice President, Mergers and Acquisitions

Facsimile:

(614) 677-0172

Email:

***@***

Nationwide Mutual Insurance Company

Office of the Chief Legal and Governance Officer

One Nationwide Plaza, 1-32-201

Columbus, Ohio 43215

Attention:

Tamre Edwards

AVP, Associate General Counsel

Facsimile:

(614) 677-8034

Email:

***@***

if to Buyer, to:

First Acceptance Corporation

813 Green Hills Village Drive

Nashville, TN 37215

Attention:

Brent Gay

Chief Financial Officer

Facsimile:

615 ###-###-####

Email:

***@***

Wachtell, Lipton, Rosen & Katz

51 West 52nd Street

New York, New York 10019

Attention:

David E. Shapiro

Gordon S. Moodie

Facsimile:

(212) 403-2000

Email:

***@***

***@***

Interpretation.

Entire Agreement.

No Third-Party Beneficiaries.

Governing Law.

Submission to Jurisdiction.

Waiver of Jury Trial.

Disclosure Generally.

Assignment; Successors.

Enforcement.

Severability.

Attorneys Fees.

Counterparts.

Electronic Signatures.

No Strict Construction.

BUYER:

SELLERS:

ACCEPTANCE INSURANCE AGENCY OF TENNESSEE, INC.

titan insurance services, inc.

By:   /s/  JOSEPH S. BORBELY
Name:  Joseph S. Borbely
Title:    President

By:  /s/ JAMES D. BENSON
Name:  James D. Benson
Title:    President

FIRST ACCEPTANCE CORPORATION, solely for the purpose of the limited guarantee in Section 1.4(c).

titan auto insurance of new mexico, inc.

By:    /s/ JOSEPH S. BORBELY
Name:   Joseph S. Borbely
Title:     President & Chief Executive Officer

By:  /s/ JAMES D. BENSON
Name:  James D. Benson
Title:    President

THI HOLDINGS (DELAWARE), INC., solely for the purpose of the limited guarantee in Section 7.11.

By:  /s/ JAMES D. BENSON
Name:  James D. Benson
Title:    President