PERFORMANCE RESTRICTED STOCK EQUIVALENT AWARD AGREEMENT

In consideration of the mutual covenants contained herein, Energizer Holdings, Inc. (“Company”), and __________________ (“Recipient”) hereby agree as follows:

The Company, pursuant to its Amended and Restated 2009 Incentive Stock Plan (the “Plan”), grants to Recipient a Restricted Stock Equivalent Award (“Performance Equivalents”) of ______ restricted common stock equivalents (“Total Performance Equivalents”). This Award Agreement is subject to the provisions of the Plan and to the following terms and conditions.

Vesting of the Performance Equivalents is contingent upon achievement of performance targets for the period from October 1, 2012 through September 30, 2015 (the “Performance Period”). Provided that such Performance Equivalents have not been forfeited pursuant to Section 5 below, a number of Performance Equivalents will vest on the date that the Company publicly releases earnings results for the third fiscal year of the Performance Period (the “Vesting/Payment Date”) equal to the following formula:

provided that no award will be greater than the Total Performance Equivalents, or less than zero.

Relative TSR is defined as the TSR of the Company as compared to the TSR of the TSR Comparator Group companies.

TSR will be calculated based on the following formula:

(((Ending share price + total dividends) / beginning share price)^(1/# of years))-1

The result will be expressed as a percentage. For this purpose, the beginning stock price will be the volume-weighted average closing stock price (VWAP) for the 20 trading days immediately preceding the performance period and the ending stock price will be the VWAP in the last 20 trading days of the performance

period. Total dividends will be the aggregate amount of dividends per share of common stock, the record date of which occurred during the performance period.

The TSR Comparator Group for the Performance Period is Avon Products, Beiersdorf AG, Church & Dwight Inc., The Clorox Company, Colgate-Palmolive Co., Elizabeth Arden Inc., Hasbro Inc., Henkel AG & CO, Herbalife Ltd., Jarden Corp., Kimberly-Clark Corporation, Lauder (Estee) Companies, Inc., Loreal Co., Mattel Inc., Mead Johnson Nutrition Co., Newell Rubbermaid, Inc., Nu Skin Enterprises, Procter & Gamble Co., Reckitt Benckiser Group PLC, Spectrum Brands Holdings Inc.

If a member is added or deleted from the TSR Comparator Group during the three-year performance period by the Committee due to a merger, liquidation or other corporate event, such change will be made retroactively to the beginning of such performance period.

The ROIC Factor is calculated as follows. Adjusted Return on Invested Capital is calculated by dividing Operating Profit After Taxes by the Company's Invested Capital Base.

Operating Profit After Taxes means the average over the performance period of annual earnings before income taxes plus interest expense and other financing items, net of tax at effective rate of 31%, adjusted to exclude:

Invested Capital Base means the average of an amount equal to total shareholders' equity plus current maturities of long-term debt, notes payable and long-term debt, as of the end of the quarterly period immediately prior to the performance period and each quarterly period end during the performance period, adjusted to add back:

Upon an acquisition, divestiture, restructuring or other corporate transaction, the Committee shall have the authority to adjust the ROIC performance targets based on the projected impact of the acquisition, divestiture, restructuring or other corporate transaction on Operating Profit After Taxes and Invested Capital Base during the performance period.

The ROIC Factor will be a percentage based on Adjusted Return on Invested Capital at the end of the Performance Period equal to 10% at Threshold, 50% at Target and 100% at Stretch, as shown in the table below, with pro rata increases, at 1/10^th of 1% increments, between each listed percentage.

The Cumulative EBITDA Factor is calculated as follows. Adjusted Cumulative EBITDA means the sum of earnings before income taxes plus interest and other financing items, depreciation, amortization and miscellaneous expenses, for the performance period, adjusted to exclude:

The Cumulative EBITDA Factor will be a percentage based on Adjusted Cumulative EBITDA at the end of the Performance Period equal to 10% at Threshold, 50% at Target and 100% at Stretch, as shown in the table below, with pro rata increases, at 1/10^th of 1% increments, between each listed percentage.

Upon vesting, as described above, the Company shall transfer to the Recipient or his or her beneficiary one share of the Company's $0.01 par value Common Stock (“Common Stock”) for each Performance Equivalent that so vests. Such shares of Common Stock shall be issued to the Recipient or his or her beneficiary on, or as soon as practicable after, the Vesting/Payment Date, but in no event later than the 15^th day of the third month following the end of the calendar year in which such Vesting/Payment Date occurs. Any Performance Equivalents that are scheduled to vest on such Vesting/Payment Date that do not so vest because the performance criteria related to such Performance Equivalents was not achieved shall be forfeited and the Recipient and his or her beneficiaries will have no further rights with respect thereto.

On the Vesting/Payment Date on which Performance Equivalents vest, the Company shall pay the Recipient or his or her beneficiary an amount equal to the amount of cash dividends, if any, that would have been paid to the Recipient between the date hereof and such Vesting/Payment Date had vested shares of Common Stock been issued to the recipient in lieu of the Performance Equivalents that so vested. Such amounts shall be paid in a single lump-sum as soon as practicable following such Vesting/Payment Date, but in no event later than the 15^th day of the third month following the end of the calendar year in which such Vesting/Payment Date occurs. No interest shall be included in the calculation of such additional cash payment.

All rights in and to any and all Performance Equivalents granted pursuant to this Award Agreement, and to any shares of Common Stock that would be issued to the Recipient in connection with the vesting of such Performance Equivalent, which have not vested by the Vesting/Payment Date, as described in paragraph 2 above, or as described in paragraph 4 above, shall be forfeited. In addition, all rights in and to any and all Performance Equivalents granted pursuant to this Award Agreement which have not vested in accordance with the terms hereof, and to any shares of Common Stock that would be issued to the Recipient in connection with the vesting of such Performance Equivalent, shall be forfeited upon:

Recipient shall not be entitled, prior the issuance of shares of Common Stock in connection with the vesting of a Performance Equivalent, to any rights as a shareholder with respect to such shares of Common Stock, including the right to vote, sell, pledge, transfer or otherwise dispose of the shares. Recipient shall, however, have the right to designate a beneficiary to receive such shares of Common Stock under this Award Agreement, subject to the provisions of Section V of the Plan. The number of Performance Equivalents credited to Recipient shall be adjusted in accordance with the provisions of Section VI(F) of the Plan.

The Company reserves the right, as determined by the Nominating and Executive Compensation Committee of the Board of Directors of the Company (the “Committee”), to convert the Performance Equivalents granted pursuant to this Award Agreement to a substantially equivalent award and to make any other modification it may consider necessary or advisable to comply with any applicable law or governmental regulation, or to preserve the tax deductibility of any payments hereunder. Notwithstanding the foregoing, the Company shall not so convert such Performance Equivalents to the extent such conversion could result in the imposition of negative tax consequences for the Recipient under Code Section 409A. Shares of Common Stock shall be withheld in satisfaction of federal, state, and local or other international withholding tax obligations arising upon the vesting of Equivalents. Shares of Common Stock tendered as payment of required withholding shall be valued at the Fair Market Value of the Company's Common Stock on the date such withholding obligation arises.

It is intended that this Award Agreement either be exempt from or comply with the requirements of Code Section 409A. The Plan will be administered and interpreted in a manner consistent with this intent, and any provision that would cause the Agreement to fail to satisfy Code Section 409A will have no force and effect until amended to comply therewith (which amendment may be retroactive to the extent permitted

by Code Section 409A). Notwithstanding any other provision of this Award Agreement or the Plan to the contrary, if a Recipient is considered a “specified employee” for purposes of Code Section 409A, any payment that constitutes “deferred compensation” within the meaning of Code Section 409A that is otherwise due to the Recipient as a result of such Recipient's “separation from service” under this Award Agreement or the Plan during the six-month period immediately following Recipient's “separation from service” shall be accumulated and paid to the Recipient on the first day of the seventh month following such “separation from service”.

Affiliates shall mean all entities within the controlled group that includes the Company, as defined in Code Sections 414(b) and 414(c) and the regulations thereunder, provided that the language “at least 50 percent” shall be used instead of “at least 80 percent” each place it appears in such definition.

Persons will not be considered to be acting as a group solely because they purchase or own stock of the same corporation at the same time, or as a result of the same public offering. However, persons will be considered to be acting as a group if they are owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company.

Termination of Employment shall mean a “separation from service” with the Company and its Affiliates, within the meaning of Code Section 409A.

By executing this Award Agreement, I agree that I shall not, directly or indirectly, use, make available, sell, disclose or otherwise communicate to any person, other than in the course of my assigned duties and for the benefit of the Company, either during the period of my employment or at any time thereafter, any nonpublic, proprietary or confidential information, knowledge or data relating to the Company, any of its affiliates, or their businesses, which I shall have obtained during my employment by the Company or an affiliate. The foregoing shall not apply to information that (a) was known to the public prior to its disclosure to me; (b) becomes known to the public subsequent to disclosure to me through no wrongful act or mine or

any of my representatives; or (c) I am required to disclose by applicable law, regulation or legal process (provided that I provide the Company with prior notice of the contemplated disclosure and reasonably cooperate with the Company at its expense in seeking a protective order or other appropriate protection of such information). Notwithstanding clauses (a) or (b) of the preceding sentence, my obligation to maintain such disclosed information in confidence shall not terminate if only portions of the information are in the public domain.

By executing this Award Agreement, I acknowledge that my services are of a unique nature for the Company that are irreplaceable, and that my performance of such services for a competing business will result in irreparable harm to the Company and its affiliates. Accordingly, during my employment with the Company or any affiliate and for the ___ year period thereafter, I agree that I will not, directly or indirectly, own, manage, operate, control, be employed by (whether as an employee, consultant, independent contractor or otherwise, and whether or not for compensation) or render services to any person, firm, corporation or other entity, in whatever form, engaged in any business of the same type as any business in which the Company or any of its affiliates is engaged on the date of termination or in which they have proposed, on or prior to such date, to be engaged in on or after such date and in which I have been involved to any extent (on other than a de minimus basis) at any time during the ___ year period ending with my date of termination, in any locale of any country in which the Company or any of its affiliates conducts business. This subsection shall not prevent me from owning not more than one percent of the total shares of all classes of stock outstanding of any publicly held entity engaged in such business. I agree that the foregoing restrictions are reasonable, necessary, and enforceable for the protection of the goodwill and business of the Company.

During my employment with the Company or an affiliate and for the two (2) year period thereafter, I agree that I will not, directly or indirectly, individually or on behalf of any other person, firm, corporation or other entity, knowingly solicit, aid or induce (a) any employee of the Company or any affiliate to leave such employment in order to accept employment with or render services to or with any other person, firm, corporation or other entity unaffiliated with the Company or knowingly take any action to hire or to materially assist or aid any other person, firm, corporation or other entity in identifying or hiring any such employee, or (b) any customer of the Company or any affiliate to purchase goods or services then sold by the Company or any affiliate from another person, firm, corporation or other entity or assist or aid any other persons or entity in identifying or soliciting any such customer. I agree that the foregoing restrictions are reasonable, necessary, and enforceable in order to protect the Company's trade secrets, confidential and proprietary information, goodwill, and loyalty.

I agree not to make any statements that disparage the Company or its affiliates or their respective employees, officers, directors, products or services, and the Company, by its execution of this Award Agreement agrees that it and its affiliates and their respective executive officers and directors shall not make any such statements regarding me. Notwithstanding the foregoing, statements made in the course of sworn testimony in administrative, judicial or arbitral proceedings (including, without limitation, depositions in connection with such proceedings) shall not be subject to this subsection.

In the event any of the provisions of this Article II shall ever be deemed to exceed the time, scope or geographic limitations permitted by applicable laws, then such provisions shall be reformed to the maximum time, scope or geographic limitations, as the case may be, permitted by applicable laws.

The failure by the Company to enforce at any time any of the provisions of this Article II or to require at any time performance by me of any provisions hereof, shall in no way be construed to be a release of me or waiver of such provisions or to affect the validity of this Award Agreement or any part hereof, or the right of the Company thereafter to enforce every such provision in accordance with the terms of this Award Agreement. The obligations contained in this Article II shall survive the termination of my employment with the Company or any affiliate and shall be fully enforceable thereafter.

1.    Governing Law.

All questions pertaining to the validity, construction, execution, and performance of this Award Agreement shall be construed in accordance with, and be governed by, the laws of the State of Missouri, without giving effect to the choice of law principles thereof.

2.    Notices.

Any notices necessary or required to be given under this Award Agreement shall be sufficiently given if in writing, and personally delivered or mailed by registered or certified mail, return receipt requested, postage prepaid, to the last known addresses of the parties hereto, or to such other address or addresses as any of the parties shall have specified in writing to the other party hereto.

3.    Entire Agreement.

This Award Agreement constitutes the entire agreement of the parties hereto with respect to the matters contained herein, and no modification, amendment, or waiver of any of the provision of this Award Agreement shall be effective unless in writing and signed by all parties hereto. This Award Agreement constitutes the only agreement between the parties hereto with respect to the matters herein contained.

4.    Waiver.

No change or modification of this Award Agreement shall be valid unless the same is in writing and signed by all the parties hereto. No waiver of any provision of this Award Agreement shall be valid unless in writing and signed by the party against whom it is sought to be enforced.

5.    Counterparts; Effect of Recipient's Signature.

This Award Agreement may be executed in one or more counterparts, each of which shall be deemed an original, and all of which shall constitute one and the same agreement and shall become effective when one or more counterparts have been signed by each of the parties and delivered to the other party, it being understood that both parties need not sign the same counterpart. The provisions of this Award Agreement shall not be valid and in effect until such execution by both parties. By the execution of this Award Agreement, Recipient signifies that Recipient has fully read, completely understands, and voluntarily agrees with this Award Agreement consisting of nine (9) pages and knowingly and voluntarily accepts all of its terms and conditions.

6.    Effective Date.

This Award Agreement shall be deemed to be effective as of the date executed.

IN WITNESS WHEREOF, the Company duly executed this Award Agreement as of (Date) and Recipient duly executed it as of ________________________, 2012.

ACKNOWLEDGED AND ACCEPTED:        ENERGIZER HOLDINGS, INC.

__________________________________        By: _______________________________

Recipient                         Ward M. Klein

Chief Executive Officer