CUR Platform Design March 11, 2014

Wondersauce was contacted by CUR to design and architect a new music platform for iOS, Android (phone and tablet) and Web. The following is our approach, along with timing, costs and project assumptions.

Below is a breakdown of the project:

a) Discovery

b) User Experience / Design

c) Technical Advisement

Below is a breakdown of each phase.

The goal of this 2-3 week project discovery is for the Wondersauce team to fully immerse itself in your business and vision. The first step in the process is a project kickoff meeting. In this meeting we will align all key stakeholders from CUR and Wondersauce around project goals, process, necessary approval steps, and defining main points of contact for each party. We will interview key stakeholders around anything from company vision, existing technical infrastructure, desired features and functionality, app content and layout needs, competitive set, potential pain points and any other needs/wants for the new product. From there, we will collect, organize and review all materials provided by your team and create a design approach document, used to align the goals and vision for the experience moving forward. This document may include high-level thoughts/recommendations around user flows, personas, prioritized list of screens, targeted list of devices we’ll support at initial launch, and an initial application map.

Deliverables: Design Approach Document

Wondersauce envisions a hybrid model that takes elements of each of the below phases, yet allows us to handoff files to the internal CUR technical team in a fluid manner. We recommend starting with iOS devices, as it’s the most documented and structured platform. Once the key app screens are agreed upon we will extend the flows across different operating systems.

The goal of the user experience phase is to understand your users and provide them with a clear solution to a defined business problem. Wondersauce will draw from a series of user experience tactics to make sure our interface approach is well informed and set up for success. One key tactic in the process is creating user flows or user stories. These documents help organize functional thoughts. This organization will inform our information architecture and lead to a formal app map. Next, we’ll define our customer models and personas. This will indicate whom we are designing for, what they do, and how they will do it. We will aim to indicate different characteristics of the customer along with their pains and their desires in terms of interacting with the CUR digital experience. From there we will begin wireframing out the key site sections. This could be done as either low fidelity sketches or high fidelity wireframes.

The goal of our design process is to establish the overall visual identity of the experience. We’ll start by creating (2) moodboard directions based on your current branding that represent different visual treatments of the brand. In this exercise we will visualize how we treat images, color palette, typography, and general look and feel going forward. We will present each visual direction to CUR with the goal of selecting (1) direction as the base for our experience. Along with selecting a base direction, CUR will provide consolidated feedback. Wondersauce will take a second pass and finalize the moodboard based on the selected direction and consolidated feedback. A final moodboard and visual direction will be presented back to CUR.

Wondersauce and CUR have agreed to the following cash and stock option structure.

TOTAL CASH: $345,000

INVOICE 1: $90,000 UP FRONT

INVOICE 2: $15K (invoiced on 3/11/14)

INVOICE 3: $60,000 (to be invoiced on 4/1/14)

INVOICE 4: $60,000 (to be invoiced on 5/1/14)

INVOICE 5: $60,000 (to be invoiced on 6/1/14)

INVOICE 6: $60,000 (to be invoiced on 7/1/14)

TOTAL STOCK OPTIONS:

50,000 options with an exercise price equal to the final share price of the company’s common stock as per the company’s private placement offering expected to be completed by April 14, 2014.

TIMING:

Wondersauce anticipates final delivery of Photoshop Documents (PSDs) for all agreed upon devices to CUR in August of 2014 but will try and expedite the process if possible. Once final handoff occurs, Wondersauce will be available to provide feedback during the development process.