SUPPLEMENTARY AGREEMENT No. EM-133/0606 toAgreement No. EM-22/0205 (NK-008/030/05) dated February24, 2005

EX-10.20.1 3 file3.htm SUPPLEMENTARY AGREEMENT EM-133/0606 Table of Contents

Exhibit 10.20.1

SUPPLEMENTARY AGREEMENT No. EM-133/0606
to Agreement No. EM-22/0205 (NK-008/030/05) dated February 24, 2005

This SUPPLEMENTARY AGREEMENT No. EM-133/0606 (the Supplementary Agreement) to Agreement No. EM-22/0205 (NK-008/030/05) dated February 24, 2005 (the Agreement)

is made in Moscow, on June 28, 2006, by and between:

ZAO Novy Kanal (Russian name: ЗАО «Новый Канал») (Primary State Registration Number (OGRN) 1047796750880) (hereinafter referred to as New Channel), a closed stock company represented by its General Director V.S. Khanumyan acting on the basis of Power of Attorney No. 1 dated January 11, 2005, on the one side; and

ZAO Ad Media (Russian name: ЗАО «Эд Медиа») (Primary State Registration Number (OGRN) 1027739121134) (hereinafter referred to as the Agency), a closed stock company represented by its General Director V.L. Vshivkin acting on the basis of the Agency’s Articles of Association, on the other side;

New Channel and the Agency being hereinafter collectively referred to as the Parties.

WHEREAS, Russian Federal Law No. 38-FZ ‘‘On Advertising’’ dated March 13, 2006 comes into effect as of July 1, 2006, and whereas the said law introduces new terms and definitions and also provides for certain changes and amendments to the existing terms and definitions as well as to the scope of and the procedure for TV advertising;

NOW, THEREFORE, the Parties have agreed as follows:

1.  Effective as of July 1, 2006, the Parties have agreed as follows:
1.1  The Parties agree that Section 1 of the Agreement (Definitions) shall read as follows:

‘‘As used herein, the following terms and definitions shall have the following meanings:

Network Programming Block means a composite audio and visual product (a result of intellectual activities) developed by New Channel to be used by TV broadcasters participating in the ESMI Domashny (Russian name: ЭСМИ «Домашний») TV network (the Home Network) as an over-the-air broadcast (pursuant to Article 40 of the Russian Federal Law ‘‘On Copyright and Ancillary Rights’’ (the Copyright Law)) and as a cable broadcast (pursuant to Article 41 of the Copyright Law) and having a uniform content for all participants of the Home Network throughout the entire territory of the Russian Federation.

Regional Broadcasting Slot means a period of time in the Network Programming Block during which a Home Network participating broadcaster may at its own discretion replace audio and visual products of the Network Programming Block with any other shows.

New Channel Advertising Services means making Network Programming Blocks available to advertisers, including for broadcast of sponsor advertising, pursuant to any agreements concluded by the Agency on its own behalf but for New Channel account or any agreements concluded by the Agency directly with the advertiser and covering advertising, including sponsor advertising, on the Network Programming Blocks.

Advertising means information disseminated by any means whatsoever, in any form whatsoever and with the help of any tools whatsoever which is addressed to an unidentified group of individuals and is directed at attracting attention to, creating and maintaining interest in and promotion of, the object being so advertised.

Commercial means an audio and visual product having advertising content.

Sponsor Advertising means any advertising which may be disseminated subject to a reference to a certain sponsor being made therein.

Social Advertising means information disseminated by any means whatsoever, in any form whatsoever and with the help of any tools whatsoever which is addressed to an unidentified group of individuals and is directed at fulfilling charitable or publicly significant objectives or promoting state interests.




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Social Advertising may not make mention of any particular brands (models, items) of goods,    trademarks, service marks or any other identification tools or of any individuals, legal entities or sponsors other than state authorities or other government bodies or local bodies or those municipal bodies which do not form part of the local authorities.

Client means any advertiser or third party representing an advertiser pursuant to a relevant agreement.

Accounting Period means one calendar month.

New Channel Gross Advertising Revenue in the Accounting Period (or New Channel Gross Revenue) includes the following:

•  Sales revenue from advertising services provided by the Agency;
•  Sales revenue from advertising services provided to Clients directly by New Channel;
•  Penalties, fines, break-up fees and other amounts unrelated to sales and payable to New Channel and actually received by the Agency within the framework of transactions concluded by the Agency with the Clients for the purposes of performance of this Agreement.
1.2  Clause 2.4 of the Agreement shall read as follows:
‘‘2.4.  New Channel hereby entitles the Agency to make Network Programming Blocks available for Commercials at any time between 7:00 a.m. local time and 1:00 a.m. local time of the following day, excluding Regional Broadcasting Slots having the total duration of two (2) hours, for the following periods of time:
•  In the period between Jul 1, 2006 and Dec 31, 2007, for a period of up to ten point five percent (10.5%) of the total daily duration of the Network Programming Block, excluding Regional Broadcasting Slots. In the time period between 7:00 p.m. and 12:00 p.m., New Channel provides to the Agent up to fourteen percent (14%) of each astronomical hour of the Network Programming Block to be made available for Commercials.

The Parties agree that in any event the duration of Commercials shall not exceed fourteen percent (14%) of each astronomical hour of the Network Programming Block or ten point five percent (10.5%) of the total daily duration of the Network Programming Block.

•  In the period beginning on Jan 1, 2008, for a period of up to ten point five percent (10.5%) of each astronomical hour of the Network Programming Block, excluding Regional Broadcasting Slots.

The Parties agree that, in the time period between 01:00 a.m. and 07:00 a.m., New Channel shall at its own discretion provide to the Agency time to be made available for Commercials.’’

1.3  Include in the Agreement Clause 3.1.9, which shall read as follows:
‘‘3.1.9  New Channel shall not run any commercials or advertising on days of mourning as may be officially declared in the Russian Federation.

In that case, New Channel shall be obliged to run the commercials or advertising so cancelled at a similar time and during similar broadcasts within the next few days and/or as may be otherwise agreed between the Agency and the Clients.’’

1.4  Include in Clause 6.3 of the Agreement the following paragraph:

‘‘New Channel may not be held liable under Paragraph 1 of this Clause if the commercials have not been broadcast on days of mourning as may be officially declared in the Russian Federation (pursuant to Clause 3.1.9 hereof).’’

2.  The Parties agree that, starting from July 1, 2006, the Agency shall, wherever entering into any agreements with the Clients, in addition to the provision set out in Clause 3.2.1(f) hereof, include in any such agreement the following provision:

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‘‘The Client shall provide to the Agency duly certified copies of the relevant licenses if the advertised business activities of the Client require to be licensed and relevant certificates of conformity if the advertised goods (services) require certification and relevant certificates of registration if the advertised goods are subject to state registration. The Client shall, if so requested by the Agency, provide within two (2) days documentary proof of the accuracy of the information contained in the commercial.’’

3.  Include in Clause 9.2 of the Agreement the following Clause 9.2.3:
‘‘9.2.3  If either Party displays any symptoms of bankruptcy as the same are defined in Article 3 of the Russian Federal Law ‘‘On Bankruptcy (Insolvency)’’.’’
4.  The Parties agree to be governed by the terms and conditions of the Agreement in any matters not specifically provided for in, and not violating the terms or conditions of, this Supplementary Agreement.
5.  This Supplementary Agreement shall commence as of the date it is executed by duly authorized representatives of both Parties and shall continue in full force and effect until the Parties have discharged in full all of their respective obligations hereunder.
6.  Registered addresses, place of business and bank details of the Parties:

AGENCY: ZAO AD Media NEW CHANNEL: ZAO Novy Kanal
Registered and mailing address: 29 Ulitsa Akademika Pavlova, Moscow 121359, Russia
INN 7731200664
KPP ###-###-####
OGRN ###-###-####
Current account 40702810800020105593 with Sberbank of Russia (Central Branch)
Correspondent account 30101810400000000225
BIK ###-###-####
    
Current account 40702810201600000385
with OAO ALFA BANK (Leningradsky Prospekt Branch)
Correspondent account 301018100200000000593
BIK ###-###-####
    
Details for payments in a foreign currency:
Current USD account 40702840001600000089
Transit 40702840601603000088
JP Morgan Chase Bank, New York
4 New York Plaza, New York. N. Y. 10004, USA
Acc. 400927098
ALFA BANK
27 Ulitsa Kalanchovskaya, Moscow, Russia
SWIFT CHAS US 33
Account 407028406016033000088
Correspondent account 30101810200000000593
Registered and mailing address: 12 Ulitsa 3rd Khoroshevskaya, Moscow 123298, Russia
INN ###-###-####
KPP ###-###-####
OGRN ###-###-####
Current account 40702810301600000353
with OAO ALFA BANK (Moscow)
Correspondent account 30101810200000000593
with OPERU of the Moscow GTU of the Central Bank of the Russian Federation
BIK ###-###-####
    
Details for payments in a foreign currency:
Beneficiary: Closed Joint Stock Company
‘‘New Channel’’
Beneficiary account: 40702.840.1.01603000083
Beneficiary bank: ALFA BANK
27 Ulitsa Kalanchovskaya, Moscow 107078, Russia
General Director
ZAO Ad Media
[Signature]
V.L. Vshivkin
[Company seal:] Closed Stock Company ZAO Ad Media; Moscow
First Deputy General Director
ZAO Novy Kanal

V.S. Khanumyan

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