Hallmark Channel 2007 Advertising Sales Commission Plan
This agreement outlines Hallmark Channel's 2007 commission plan for its advertising sales team. The plan sets individual and account-based sales targets by quarter and includes three main components: a quarterly commission, a quarterly performance bonus pool for exceptional achievements, and a year-end corporate bonus tied to overall company goals. The plan aims to motivate the sales team, encourage collaboration, and drive higher sales revenue. Specific commission percentages and some details are redacted.
Exhibit 10.2
Hallmark Channel
Advertising Sales
Revised
2007 Commission Proposal
January 2, 2007
2007 Advertising Sales Commission Plan
· Objective:
· Develop a compensation plan based on individual, account by account spending targets by quarter. Include a Strategic Initiative Component that rewards creative selling and aggressive deal-making in the scatter marketplace.
· 3 Components:
· Quarterly Commission to create daily incentive
· Quarterly Performance Bonus Pool awarded for outstanding accomplishments
· Year-end Corporate Bonus
· Rationale:
· Drive revenue and focus by heightening individual accountability and responsibility. Award strategic thinking in the sales process.
2007 Sales Commission Plan Benefits
· Provide additional motivation for sales team on a Quarter-to-Quarter basis
· Encourage Split communication and cooperation
· More thorough client coverage will help establish Channels value
· Ensure focus in order to meet targets
· Ultimately, will drive sales revenue higher
2007 Ad Sales Annual Commission Plan
· Year-end Commission is paid as Corporate Goals is achieved:
[$ of Ad Revenue] |
| [% of Annual Base Salary] |
|
** |
| 2.5 | %* |
** |
|
| ** |
** |
|
| ** |
** |
|
| ** |
** |
|
| ** |
** |
|
| ** |
At Corporate Goal |
| 15 | %* |
*Percentage applicable to William Abbott.
**Redacted, and omitted portion filed with the Commission.
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