Hallmark Channel Advertising Sales Revised 2007 Commission Proposal January 2, 2007

Exhibit 10.2

Hallmark Channel

Advertising Sales

Revised

2007 Commission Proposal

January 2, 2007

2007 Advertising Sales Commission Plan

·                  Objective:

·                 Develop a compensation plan based on individual, account by account spending targets by quarter.  Include a Strategic Initiative Component that rewards creative selling and aggressive deal-making in the scatter marketplace.

·                  3 Components:

·                  Quarterly Commission to create daily incentive

·                  Quarterly Performance Bonus Pool awarded for outstanding accomplishments

·                  Year-end Corporate Bonus

·                  Rationale:

·                 Drive revenue and focus by heightening individual accountability and responsibility.  Award strategic thinking in the sales process.

2007 Sales Commission Plan Benefits

·                  Provide additional motivation for sales team on a Quarter-to-Quarter basis

·                  Encourage Split communication and cooperation

·                  More thorough client coverage will help establish Channel’s value

·                  Ensure focus in order to meet targets

·                  Ultimately, will drive sales revenue higher

2007 Ad Sales Annual Commission Plan

·                  Year-end Commission is paid as Corporate Goals is achieved:

*Percentage applicable to William Abbott.

**Redacted, and omitted portion filed with the Commission.

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