Hallmark Channel 2008 Advertising Sales Commission Plan Proposal

Summary

This document outlines Hallmark Channel's 2008 Advertising Sales Commission Plan for its sales team. The plan sets individual, account-based sales targets by quarter and includes four main components: quarterly commissions, a performance bonus pool, straight commissions for Hallmark Movie Channel sales, and a year-end corporate bonus. The plan aims to motivate the sales team, encourage collaboration, and reward strategic and creative selling, with commissions and bonuses tied to achieving specific revenue goals. Some details, such as specific percentages and dollar amounts, are redacted.

EX-10.7 8 a08-18678_1ex10d7.htm EX-10.7

Exhibit 10.7

 

Hallmark Channel

 

Advertising Sales

 

2008 Commission Proposal

 

October 11, 2007

 



 

2008 Advertising Sales Commission Plan

 

·                 Objective - Develop a compensation plan based on individual, account by account spending targets by quarter.  Include a Strategic Initiative Component that rewards creative selling and aggressive deal-making in the scatter marketplace.

 

·                 4 Components:

 

·                  Quarterly Commission

 

·                  Quarterly Performance Bonus Pool

 

·                  Hallmark Movie Channel Straight Commission

 

·                  Year-end Corporate Bonus

 

·                 Rationale:

 

·                  Drive revenue and focus by heightening individual accountability and responsibility.  Award strategic thinking in the sales process.

 

2008 Sales Commission Plan Benefits

 

·                 Provide additional motivation for sales team on a Quarter-to-Quarter basis

 

·                 Encourage Split communication and cooperation

 

·                  More thorough client coverage will help establish Channel’s value

 

·                 Ensure focus in order to meet targets

 

·                 Increase sales focus on [*]

 

·                 Ultimately, will drive sales revenue higher

 

2008 Ad Sales Annual Commission Plan

 

·                 Year-end Commission is paid as Corporate Goals is achieved:

 

 

 

[% of Annual Base Salary]

[*]% of Goal

 

5

%*

At Corporate Goal ($[*])

 

[*]

%

[*]% of Goal

 

[*]

%

[*]% of Goal

 

[*]

%

[*]% of Goal

 

[*]

%

[*]% of Goal

 

[*]

%

[*]% of Goal

 

20

%

 


*Percentage applicable to William Abbott.

**Redacted, and omitted portion filed with the Commission.