HallmarkChannel AdvertisingSales 2008Commission Proposal October 11,2007

Exhibit 10.7

Hallmark Channel

Advertising Sales

2008 Commission Proposal

October 11, 2007

2008 Advertising Sales Commission Plan

·                 Objective - Develop a compensation plan based on individual, account by account spending targets by quarter.  Include a Strategic Initiative Component that rewards creative selling and aggressive deal-making in the scatter marketplace.

·                 4 Components:

·                  Quarterly Commission

·                  Quarterly Performance Bonus Pool

·                  Hallmark Movie Channel Straight Commission

·                  Year-end Corporate Bonus

·                 Rationale:

·                  Drive revenue and focus by heightening individual accountability and responsibility.  Award strategic thinking in the sales process.

2008 Sales Commission Plan Benefits

·                 Provide additional motivation for sales team on a Quarter-to-Quarter basis

·                 Encourage Split communication and cooperation

·                  More thorough client coverage will help establish Channel’s value

·                 Ensure focus in order to meet targets

·                 Increase sales focus on [*]

·                 Ultimately, will drive sales revenue higher

2008 Ad Sales Annual Commission Plan

·                 Year-end Commission is paid as Corporate Goals is achieved:

*Percentage applicable to William Abbott.

**Redacted, and omitted portion filed with the Commission.