COCA-COLA PLAZA ATLANTA, GEORGIA

Exhibit 10.2

COCA-COLA PLAZA

ATLANTA, GEORGIA

March 31, 2017

Coca-Cola Bottling Co. Consolidated

Piedmont Coca-Cola Bottling Partnership

CCBC of Wilmington, Inc.

4100 Coca-Cola Plaza

Charlotte, North Carolina 28211

Attention: J. Frank Harrison III

Re: Request for Certain Advance Waivers for Ancillary Businesses under the CBA

Dear Frank:

This Letter Agreement amends, restates and replaces in its entirety that certain Letter Agreement, dated October 30, 2015, “Re: CCBCC’s Request for Certain Advance Waivers for Ancillary Businesses under the Comprehensive Beverage Agreement.”

In light of the specific facts and circumstances related to its corporate structure, each of Coca-Cola Bottling Co Consolidated (“CCBCC”) and its Affiliates Piedmont Coca-Cola Bottling Partnership (“Piedmont”) and CCBC of Wilmington, Inc. (“CCBC Wilmington” and, collectively with CCBCC and Piedmont, “Bottler”), have asked that The Coca-Cola Company (“TCCC”) provide certain advance waivers under the CBA (as defined below) with respect to CCBCC’s acquisition or development of certain lines of business involving beverage activity that would otherwise be prohibited under the CBA. Defined terms used in this Letter Agreement have the meaning specified in the CBA, unless otherwise noted.

We have agreed that the provision or sale of Beverages, Beverage Components and other beverage products not authorized or permitted by the CBA will be permitted if provided or sold solely for internal consumption by employees and guests of CCBCC and its Affiliates. Generally, CCBCC and its Affiliates would intend and anticipate that Covered Beverages would be offered in every beverage category in which TCCC participates.

In connection with Bottler’s execution of the CBA, and as a condition to the prior consent of TCCC to the potential acquisition or development of certain lines of business identified in Section 2 of this Letter Agreement, Bottler hereby agrees to a “Focus Period”. The Focus Period began on May 23, 2014 upon Bottler’s acquisition of the Johnson City, TN and Morristown TN distribution territories, and will continue until January 1, 2020.

1. During the Focus Period, Bottler and its Affiliates will not acquire or develop any line of business without TCCC prior written consent, which consent will not be unreasonably withheld. However, during the Focus Period, Bottler or any of its Affiliates may continue to:

2. After the expiration of the Focus Period,

As used herein “CBA” means, collectively, (a) that certain Comprehensive Beverage Agreement Form EPB First-Line and Sub-Bottling, dated as of the date hereof, by and between TCCC, CCR and CCBCC, (b) that certain Comprehensive Beverage Agreement Form EPB First-Line, dated as of the date hereof, by and between TCCC and Piedmont, (c) that certain Comprehensive Beverage Agreement Form EPB First-Line, dated as of the date hereof, by and between TCCC and Piedmont, and (d) that certain Comprehensive Beverage Agreement Form EPB First-Line, dated as of the date hereof, by and between Company and CCBC Wilmington, as each of the foregoing may be amended from time to time.

Except as expressly set forth in this Letter Agreement, as applied solely to Bottler, TCCC expressly reserves and does not waive hereunder any and all rights under the CBA or any other agreement. TCCC and Bottler agree that the contents of this Letter Agreement are confidential and that none of the parties may discuss or disclose any of the provisions herein without the express written permission of the other parties, except (i) as required under applicable securities laws, legal process or other laws, (ii) that each party may disclose the contents of this Letter Agreement to those of its directors, officers, employees, lenders, potential financing sources and representatives of its legal, accounting and financial advisors (the persons to whom such disclosure is permissible being collectively referred to herein as “Representatives”) who have a need to know such information as long as such Representatives are informed of the confidential and proprietary nature of the information. The parties agree that the merger, integration and similar provisions in each CBA stating that such CBA encompasses all agreements between the parties and supersedes all prior agreements will not have any effect on the validity and continuance of the provisions of this Letter Agreement, and TCCC and Bottler agree never to assert that this Letter Agreement has been superseded by a merger, integration or similar provision of any CBA unless the parties specifically state in such CBA that they intend to modify or supersede this Letter Agreement by making specific reference to this Letter Agreement.

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Attachment A

Existing Lines of Business