REVISED 2012 BONUS COMPENSATION PLAN FOR SENIOR MANAGEMENT RATIFIED BYTHE BOARD MAY 3, 2012

Eligible Executives (6): CEO, CMO, CFO, SVP-GMs (2) and SVP-Business Development.

Bonus pool is funded by achievement of payout targets and maximum achievement, with pro-rata payment for achievement with a floor of 95% of revenue targets and 80% of operating profit targets as noted in tables below.

Bonus target payouts based on a percentage of base salary.

Bonus are weighted 30% for the first half of the year and paid at close of audited review following Q2 and are weighted 70% for the second half of the year and paid at the close of audited financials following Q4.

Payout to eligible executives will be based 60% on consolidated revenue and 40% on non-GAAP income from operations for all but SVPs where it will be based 60% on net revenue for the relevant CafePress business lines and 40% on non-GAAP income from operations for that same business line. The SVP-Business Development had additional MBOs applied to his targets.