Blue Nile, Inc. Amended and Restated Compensation Program for Non-Employee Directors (the 2012 Program)

Prorated Payments for New Directors: Each non-employee director who is elected or appointed after the start of the fiscal year will earn and be paid quarterly amounts of the Retainer and applicable committee or Chairman fees for each quarter in which he or she attends at least one regular Board meeting, with such amount(s) paid on the date of the first such meeting such Director attends in that quarter. No payments will be made for quarters prior to the first day of service.

Annual Equity Grant. Each non-employee director will be granted an annual equity grant for a number of shares having a value equal to $63,000 on the first trading day following the first regular Annual Meeting of stockholders for that year. The annual grant vests every three (3) months from the date of the grant for one year. These grants cease vesting as of the date a non-employee director no longer serves on the Board of Directors.

Each Non-Employee Director must elect, prior to the start of the fiscal year in which the Annual Meeting is to take place, to receive the Annual Equity Grant in the form of either (i) 100% as RSUs or (ii) 100% as Options. In the absence of a timely election, the Annual Stock Retainer will be granted as 100% Options. Individuals who become a non-employee director on or after the start of the fiscal year must make an election on or before the date he or she is appointed or elected as a non-employee director.

The number of shares subject to the RSUs will be equal to the value of the Annual Stock Retainer divided by the Fair Market Value as of the grant date. The number of shares subject to the Options will be equal to the number of shares having a grant date fair value equal to the value of the Annual Stock Retainer, as calculated in accordance with Topic 718 of the Financial Accounting Standards Board Accounting Standards Codification.

Annual Non-Employee Board Chair Grant. The non-employee Chairman of the Board will be granted an annual equity grant for a number of shares having a value equal to $100,000 on the first trading day following the first regular Annual Meeting of stockholders for that year. The annual grant vests every three (3) months from the date of the grant for one year and ceases vesting as of the date a non-employee director no longer serves on the Board of Directors.

The non-employee Chairman of the Board must elect, prior to the start of the fiscal year in which the Annual Meeting is to take place, to receive this grant in the form of either (i) 100% as RSUs or (ii) 100% as Options. In the absence of a timely election, this grant will be granted as 100% Options. The number of shares subject to the RSUs will be equal to the value of the Annual Stock Retainer divided by the Fair Market Value as of the grant date. The number of shares subject to the Options will be equal to the number of shares having a grant date fair value equal to the value of the Annual Stock Retainer, as calculated in accordance with Topic 718 of the Financial Accounting Standards Board Accounting Standards Codification.

Initial RSU Grant. Each director will be granted, on the date of his or her election or appointment, an Initial RSU Grant valued at $100,000. The number of shares subject to the restricted stock units will be equal to $100,000 divided by the Fair Market Value as of the grant date. The Initial RSU Grant vests every three (3) months from the date of the grant for four years. This Initial RSU Grant ceases vesting as of the date a non-employee director no longer serves on the Board of Directors.

Directors Elected to the Board Prior to July 31, 2012: One Time Stock Option Grant Upon Full Vesting of Initial Option Grant. On the fourth anniversary of the grant of an initial stock option grant, non-employee director appointed or elected to the Board of Directors prior to July 31, 2012 will be granted a new stock option covering 9,000 shares. This grant vests monthly from the date of the grant for four years. These options cease vesting as of the date a non-employee director no longer serves on our Board of Directors. Non-employee directors elected or appointed to the Board of Directors after July 31, 2012 will not receive a new equity grant upon the full vesting of his/her Initial RSU Grant.

All options will be granted with an exercise price equal to the Fair Market Value of the Common Stock on the date of grant, will have a 10 year term and a general post-termination exercise period of 12 months, subject to earlier termination or extension as provided in the EIP and the Applicable Award Agreement.

The vesting of the equity awards granted to non-employee directors under this 2012 Program will become fully vested as of the earlier to occur of: (x) the date of the Non-Employee Director's termination of service due to death or Disability and (y) immediately prior to a Change in Control (subject to continued service as of such time). The unvested portions of any RSUs or Options are forfeited upon any other termination.

Section 409A: Notwithstanding anything to the contrary in this 2012 Program, if a Director is deemed by the Company at the time of such director's Separation from Service to be a “specified employee” for purposes of Code Section 409A(a)(2)(B)(i), and if any of the payments upon Separation from Service set forth herein and/or under any other agreement with the Company are deemed to be “deferred compensation,” then to the extent delayed commencement of any portion of such payments is required to avoid a prohibited distribution under Code Section 409A(a)(2)(B)(i) and the related adverse taxation under Code Section 409A, such payments shall not be provided to such Director prior to the earliest of (i) the date that is six months and one day after the date of such Director's Separation from Service, (ii) the date of the Director's death, or (iii) such earlier date as permitted under Code Section 409A without the imposition of adverse taxation. On the first business day following the expiration of such applicable Code Section 409A(a)(2)(B)(i) period, all payments deferred pursuant to this paragraph shall be paid in a lump sum to the Director, and any remaining payments due shall be paid as otherwise provided herein or in the applicable agreement.

Capitalized Terms: Capitalized terms that are not defined herein will have the meaning set forth in the EIP, and, if not defined therein, in the Applicable Award Agreement.

Forms of Award Agreement: The General Counsel of the Company has the authority to make such clarifying changes to the form of stock option agreement and restricted stock unit award agreement as are necessary to conform such forms for use under this 2012 Program.