We attempt to keep our product mix fresh and on target by constantly testing new fashions and actively monitoring sell-through rates in our stores. Our team of footwear retailers, in-house designers and merchants use their industry experience, relationships with agents and branded footwear producers, and their participation in industry trade shows to analyze, interpret and translate fashion trends affecting young women into the footwear and accessory styles they desire. To complement the introduction of new merchandise, we view the majority of our styles as core fashion styles that carry over for multiple seasons. Our merchants make subtle changes to these styles each season to keep them fresh, while reducing our fashion risk exposure

EX-10.12 6 c63825exv10w12.htm EX-10.12 exv10w12
Exhibit 10.12
March 16, 2011
Charlie Daniel
Dear Charlie:
     The 2011 bonus plan reflects the goals for our company this coming year. Your bonus is based on pre-tax profit for the company in 2011.
                 
  30.00 %  
of your cumulative salary if the company achieves a pre-tax profit of
   $ 1  
  37.50 %  
of your cumulative salary if the company achieves a pre-tax profit of
   $ 1,000,000  
  50.00 %  
of your cumulative salary if the company achieves a pre-tax profit of
   $ 2,000,000  
  62.50 %  
of your cumulative salary if the company achieves a pre-tax profit of
   $ 3,000,000  
  75.00 %  
of your cumulative salary if the company achieves a pre-tax profit of
   $ 4,000,000  
     In addition, you will earn 12.5% of your cumulative salary if, in the opinion of the Compensation Committee, you meet the goals outlined in the document provided to you separately and the company makes a pre-tax profit of at least $1.
     I will send a quarterly update in conjunction with our earnings announcement to update you on the performance of the company versus the bonus plan.
     The 2011 bonus period covers the fiscal months of February 2011 through January 2011. You must be an active employee of Bakers Footwear Group at the time the bonus is paid to be eligible to receive your bonus.
         
 
  Sincerely,    
 
        
 
  /s/ Peter Edison
 

Peter Edison 		   
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