AMERICAN EAGLE OUTFITTERS HONG KONG LIMITED SIGN-ON BONUS PAYBACK AGREEMENT For: Kitty Yung

Exhibit 10.1

February 26, 2013

Kitty Yung

Dear Kitty:

American Eagle Outfitters Hong Kong Limited (the “Company”) is pleased to offer you the position of Executive Vice President – Asia/Pacific reporting to Robert Hanson, Chief Executive Officer. The details of the terms and conditions of this offer letter are outline herein and in the attached documents (collectively, the “Employment Agreement”).

This offer letter and the terms of our offer are highly confidential. You agree to keep this offer and its terms confidential and you will not disclose the offer or its terms to any third party (excluding your spouse, lawyer, tax advisor or pursuant to court order). You understand that if you breach this provision the offer may be automatically revoked at the Company’s discretion and the Company will have no obligation to you.

Commencement Date: Your employment with the Company shall commence on the date in which you begin to provide full time service for the Company. Your position will be based in Hong Kong.

Salary: You will be paid an annual base salary of US$575,000 per annum less applicable taxes and withholdings (or pro-rated amount for incomplete year of service), payable in 12 equal monthly instalments by the end of each month.

Sign-on Cash Bonus: You will be eligible for a cash sign-on bonus of US$450,000 gross, paid in a lump-sum in 30 days after your employment commences. This payment is subject to the attached repayment agreement.

Annual Incentive Bonus: Subject to the terms of this clause, you will be eligible to earn an incentive compensation bonus of up to 70% (Target) of your base salary equal to US$402,500 with a maximum up to 140% equal to US$805,000. You will first be eligible to participate in the Annual Incentive Bonus plan for fiscal year 2013, and your entitlement to the Annual Incentive Bonus is based upon the achievement of the Company and Brand (where applicable) financial performance based goals to be established by the Compensation Committee of the Board of Directors of the Company (the “Compensation Committee”). In order to be eligible to receive this Bonus, you must remain continuously employed by the Company through the date the Bonus is awarded. Fiscal 2013 bonus will not be prorated based on your service within the performance period.

Restricted Stock Units: Upon your Commencement Date, you will be eligible for consideration of a RSU grant with an expected value of US$250,000.The grant price will be the closing price of American Eagle Outfitters, Inc (“AEO”) common stock on the grant date. The number of units can fluctuate based on the stock price at the grant date, but the overall grant value will remain constant. The units will be a part of the grant made by the Compensation Committee pursuant to and subject to all terms and conditions set forth in the AEO’s 2005A Plan.

The RSU grant will only vest contingent upon the achievement of your personal goals set with the Company for both fiscal year 2013 and fiscal year 2014. If your performance meets or exceeds the targets for fiscal year 2013 and fiscal year 2014, the entire RSU grant will vest 2 years after the grant date, in the Spring of fiscal year 2015. The Compensation Committee must verify that the performance goals and other material terms are met prior to vesting. If your employment is terminated for any reasons before the vesting of the RSU grant, any unvested RSU grant shall be forfeited without compensation.

Additionally, upon your Commencement Date, you will be eligible for consideration of a RSU grant with an expected value of US$270,000. The grant price will be the closing price of AEO common stock on the grant date. The number of units can fluctuate based on the stock price at the grant date, but the overall grant value will remain constant. The units will be a part of the grant made by the Compensation Committee pursuant to and subject to all terms and conditions set forth in the AEO’s 2005A Plan.

If AEO performance meets or exceeds certain Company targets for fiscal year 2013, the entire RSU grant will vest upon certification of fiscal year 2013 performance. The Compensation Committee must verify that the performance goals and other material terms are met prior to vesting. However, if the performance goals for fiscal year 2013 are not met, then the RSU grant will vest proportionally over three years from the grant date based solely on your continued employment with the Company over that period. For the avoidance of doubt, if your employment is terminated for any reasons during the aforesaid three-year period, any unvested RSU grant shall be forfeited without compensation.

It is the parties’ intention that the 2005A Plan be adopted and administered in a manner that enables the Company to deduct for federal income tax purposes the full value of all RSU grants (if applicable).

Based upon Company performance in Fiscal 2013, you will be eligible for consideration for a time-based Restricted Stock award, granted in Spring 2014 and vesting in Spring, 2015 up to US$400,000 in grant value.

For the avoidance of doubt, your entitlement to the RSU grant shall also be subject to the terms and conditions of the RSU Confidentiality, Non-Solicitation, Non-Competition and Intellectual Property Agreement attached hereto.

Performance Share Plan: Upon your Commencement Date, you will be eligible for consideration of a Performance Share Unit grant with an expected target value of US$330,000. The grant price will be the closing price of AEO common stock on the grant date. The number of units can fluctuate based on the stock price at the grant date, but the overall value will remain constant. Vesting of the PSU will be contingent upon the achievement of AEO performance goals set by the Company at its discretion for a given 3-year period. Based upon AEO performance, the units will vest at the end of the 3-year period. The actual number of units vested will be based upon a sliding performance scale, varying between 0-150% of the target award. Shares not vested will be forfeited.

The units will be part of the grant made by the Compensation Committee pursuant to and subject to all terms and conditions set forth in the AEO’s 2005A Plan. It is the parties’ intention that the 2005A Plan be adopted and administered in a manner that enables the Company to deduct for federal income tax purposes the full value of all RSU grants (if applicable).

Performance Review: Annual performance appraisals take place in March. You will receive your first evaluation for merit consideration in March, 2014 with a retro-active effective date to the beginning of the 2014 fiscal year.

Mandatory Provident Fund (MPF): You will participate in the Company’s mandatory provident fund in accordance with applicable laws.

Health Insurance: Medical and dental coverage will begin on your first day of employment at no cost to you and will be administered by HSBC. Please note that the Company has rights to amend, revise, cancel or change the service provider of the insurance scheme at its sole discretion.

Vision Plan: The Company will provide you with reimbursements up to HK $1,550 dollars per calendar year for vision services rendered. Any unused entitlement in one year cannot be carried forward to the following year.

Life & Disability (Personal Accident) Insurance: You will be enrolled in the Company’s Life Insurance scheme and Accidental Death & Dismemberment Insurance/Total & Permanent Disability scheme at no cost to you. Please note that the Company has rights to amend, revise, cancel or change the service provider of the insurance scheme at its sole discretion.

Working Hours: The Company works on a five day work week. You will always be entitled to one statutory rest day in each 7–day period as required per Hong Kong law; such day will be determined by the Company. You may be required to work a sixth day occasionally and when traveling, or otherwise as business dictates.

Annual Leave: In addition to all Hong Kong general holidays, you will be entitled to 28 working days of paid annual leave in a leave year (or a pro-rated number for incomplete year of service). You may begin to take your annual leave after 60 days of employment with the consent of the Company.

Car Allowance: You will receive a monthly car allowance of USD$1,500 gross. This will be paid to you at the end of each month.

Taxes: As your position is based in Hong Kong (home country), there may be times when business travel outside the country is necessary. If you become subject to foreign country tax liability due to business travel on wage income paid by AEO, the Company will tax equalize you to your home country tax liability.

Contractual Severance Payment: If your employment is terminated by the Company for any reason or no reason at all, except for proven fraud, you will be entitled to receive a contractual severance payment equivalent to 12 months’ base salary within 30 days of the termination of employment conditioned upon the execution of a General Release in a form provided by The Company. This contractual severance payment is inclusive of any statutory severance payment that may be payable under the Hong Kong Employment Ordinance.

Merchandise Discount: You will also be eligible for an employee discount of 40% off regular price merchandise and 25% off sale merchandise.

RSU Confidentiality, Non-Solicitation, Non-competition and Intellectual Property Agreement: Your employment is conditioned upon your execution of the form of Confidentiality, Non-Competition and Intellectual Property Agreement (the “RSU Confidentiality Agreement”) attached to this letter.

Third Party Confidential Information: The terms and conditions of your employment with the Company prohibit you from using or disclosing any confidential or proprietary information of third parties, including your prior employers. In your employment with the Company, you are expected to comply with any current contractual restrictions that prohibit either the misappropriation or disclosure of confidential and proprietary information or the solicitation of employees.

Future Compensation: The compensation package outlined here is based on current American Eagle benefits and compensation policies and practices. Your compensation and benefits levels are subject to change by the Company in the future, but shall not be less than as set out above in this Employment Agreement, unless such reductions apply on the same basis to all executive officers of the Company.

We also attach an Appendix setting out additional terms and conditions of employment (the “Appendix”) which form part of this Employment Agreement. Please sign and date one copy of this letter, one copy of the enclosed Appendix, and one copy of the RSU Confidentiality Agreement enclosed herein, and return them to Dave McNulty’s attention. You can scan and email your signed copy to ***@*** and then send the original in the postal mail. I have enclosed an additional copy for your records.

Please feel free to contact me if you have any questions.

We very much look forward to you becoming a member of our team at American Eagle Outfitters. Please sign and date one copy of this and return it to us to verify your verbal acceptance. Because of your professional level within the Company, this offer is subject to approval by the Board of Directors, which we anticipate receiving shortly. Upon approval, we will send you a fully executed copy of this letter for your records. Please let me know if you have any questions.

Sincerely,

/s/ Robert Hanson

Robert Hanson

Chief Executive Officer

For and on behalf of

American Eagle Outfitters Hong Kong Limited

I accept the offer of employment under the terms noted in this letter and attached Appendix.

AMERICAN EAGLE OUTFITTERS HONG KONG LIMITED

SIGN-ON BONUS PAYBACK AGREEMENT

For: Kitty Yung

In exchange for American Eagle Outfitters Hong Kong Limited’s agreement to provide a one-time, sign-on bonus in the amount of US$450,000 GROSS to me in connection with my employment, I agree as follows:

I acknowledge that I have read this Sign-On Bonus Payback Agreement and that I understand its provisions.

I agree that if I voluntarily terminate my employment with American Eagle Outfitters Hong Kong Limited (the “Company”), or I am dismissed by the Company based on gross misconduct or proven dishonesty during the first 12 months of employment following my start date, I will payback to the Company 100% of the monies received.

If I leave the Company’s employment as stated above, subject to applicable laws, I authorize them to deduct from monies otherwise due to me, any amounts I am obligated hereunder to pay. I understand that if such monies are not sufficient to repay the full amount I owe, I will immediately pay the remainder owed to the Company under this Agreement. In the event that I fail to pay the remaining amounts due within 30 days following the date that I terminate my employment, I will also pay the Company interest at an annual rate of one (1%) percent over prime on all amounts that remain unpaid after the end of such 30-day period.

I agree to pay the Company’s cost (including reasonable attorney’s fees and court costs) of collecting any amounts payable under this Agreement.

ONE COPY OF THIS SIGN-ON BONUS PAYBACK AGREEMENT MUST BE SIGNED AND RETURNED TO HUMAN RESOURCES PRIOR TO PAYMENT OF ANY AMOUNT. PLEASE RETAIN THE OTHER FOR YOUR RECORDS.

Appendix

I, Kitty Yung, agree that the additional employment terms set out in this Appendix shall form part of my terms and conditions of employment with American Eagle Outfitters Hong Kong Limited (hereinafter referred to as the “Company”).

In consideration of being hired as Executive Vice President–Asia Pacific with the Company, I acknowledge and agree to the following:

In signing my name below I agree that I have read, understand and agree to the terms and provisions as outlined in this Appendix and the offer letter dated February 26, 2013. I agree I have had the opportunity to seek explanation as required, and to obtain independent legal advice prior to signing below.

AMERICAN EAGLE OUTFITTERS HONG KONG LIMITED

RSU Confidentiality, Non-Solicitation, Non-Competition And Intellectual Property Agreement

As a new officer and/or employee of American Eagle Outfitters Hong Kong Limited or one of its subsidiaries or affiliates (collectively, the “Company”), the undersigned is eligible to participate in the Company Long Term Restricted Stock Unit Incentive Plan (the “RSU Plan”) and will be placed or retained by the Company in a position of special trust and confidence, will be granted access to or may develop trade secretes, intellectual property, and other confidential or proprietary information (“Confidential Information”) of the Company, and will be authorized to communicate with customers, vendors, employees and others to develop good will for the Company.

NOW, THEREFORE, in recognition of the highly competitive nature of the business conducted by the Company and in exchange for and in consideration of:

I agree as follows:

1. I will at all times during and after my employment faithfully hold the Company’s Confidential Information in the strictest confidence, and I will use my best efforts and diligence to guard against its disclosure to anyone other than as required in the proper and lawful performance of my employment. I will not use Confidential Information for my own personal benefit or for the benefit of any competitor or other person. I understand that Confidential Information includes all information and materials relating to Intellectual Property, as defined below, the Company’s trade secrets and all information relating to the Company that the Company does not make available to the public. By way of example, Confidential Information includes information about the Company’s products, designs, processes, systems, marketing, promotional plans, technical procedures, strategies, costs, financial information, and many other types of information and materials. Upon termination of my employment, regardless of the reason for such termination, I will return to the Company all computers, data storage devices, documents and other materials of any kind that contain Confidential Information, and all copies thereof, whether electronic or hard copy.

2. I will not use any confidential information of any third party, including any prior employer, in breach of a legal obligation to that third party in the course of my employment.

3. If my employment terminates for any reason whatsoever, then for a period of eighteen (18) months after termination, I will not directly or indirectly solicit, induce or attempt to influence any employee of the Company to leave his or her employment, nor will I in any way assist anyone else in doing so.

4. I agree that all inventions, designs and ideas conceived, produced, created, or reduced to practice, either solely or jointly with others, during my employment, including those developed on my own time, which relate to or are useful in the Company’s business (“Intellectual Property”) shall be owned solely by the Company. I understand that whether in preliminary or final form, such Intellectual Property includes, for example, all ideas, inventions, discoveries, designs, innovations, improvements, trade secrets, and other intellectual property. All Intellectual Property is either work made for hire for the Company within the meaning of the U. S. Copyright Act, and, whether or not such Intellectual Property is determined to be work made for hire, I irrevocably assign all right, title, moral rights and interest in and to the Intellectual Property to the Company, including all copyrights, patents, and/or trademarks. I will, without any additional consideration, execute all documents and take all other actions needed to convey my complete ownership of the Intellectual Property to the Company so that the Company may own and protect such Intellectual Property and obtain patent, copyright and trademark registrations for it. I agree that the Company may alter or modify the Intellectual Property at the Company’s sole discretion, and I waive all right to claim or disclaim authorship. I represent and warrant that any Intellectual Property that I assign to the Company, except as otherwise disclosed in writing at the time of assignment, will be my sole, exclusive, original work. I have not previously invented any Intellectual Property or I have advised the Company in writing of any prior inventions or ideas.

5. If my employment terminates for any reason whatsoever, then for a period of twelve (12) months after termination, I will not, directly or indirectly, engage in (either as an owner, investor, partner, employer, employee, consultant or director), or otherwise perform services for, any Competitive Business. The term “Competitive Business” means any business in competition with the retail, direct marketing and/or internet apparel and accessories business and any other material business the Company is engaged in as of the date of termination of employment. Such businesses include, but are not necessarily limited to the following: Gap, Old Navy, Abercrombie & Fitch, Hollister, Aeropostale, Forever 21, Rue 21, Express, Buckle, Limited, Victoria’s Secret, VS Pink, Pacific Sunwear, J. Crew, Banana Republic, Inditex S.A., Fast Retailing Co., Ltd., and H&M Hennes & Mauritz AB. I understand that the Company at its discretion may waive this provision or shorten the twelve month period by giving me a written waiver.

6. I understand and agree that if I breach any provision of this Agreement, I shall then immediately have no further rights or entitlements under the RSU Plan or in respect of Restricted Stock Units generally, and I shall not be entitled to any payment or other entitlement in any way relating to Restricted Stock Units. This paragraph shall govern in the event of any conflict with any other agreement, term of employment or other commitment or arrangement, or any legal requirement except the minimum extent imposed by applicable legislation that cannot be avoided by contract.

7. I understand and agree that the Company has the right to suspend or terminate the RSU Plan at any time in the future, provided that such suspension or termination does not decrease the value of my then-current account balance.

8. I understand and agree that the Company is entitled, in addition to other remedies, to obtain an injunction against any potential or actual violation of this Agreement. This Agreement is in addition to and does not replace any other agreement between me and the Company relating to the subject matter hereof, and I acknowledge that the Company is entitled to enforce any such other agreement in addition to the provisions of this Agreement.

9. Notwithstanding the foregoing, if I am a “specified employee” as defined in Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) and the Company determines that any amounts to be paid to me under this Agreement could be subject to penalty taxes under Section 409A of the Code, then the Company shall not commence payment of such amounts until the earlier of (a) the date that is six months after my Termination Date or (b) the date of my death. Any amount that otherwise would have been payable but for the delay described above shall be aggregated and paid with the first payment under this Section 9. For purposes of this Agreement, ‘Termination Date’ shall mean the date on which a ‘separation from service’ occurs, as defined in Treasury Regulation Section 1.409A-1(h) and the guidance promulgated there under.

10. This Agreement cannot be changed in any way unless the Company agrees in writing. This Agreement will be governed by and interpreted in accordance with Pennsylvania law, without reference to its conflicts of laws rules.